114 Social Media Demographics that Matter to Entrepreneurs in 2022


When constructing a advertising technique on your model, understanding the demographics of your potential viewers is important. You’ll be able to’t entry your target market when you don’t use the identical social platforms that they use—that’s like anticipating to win the lottery with out shopping for a ticket. (However we are able to dream, can’t we?)

You will get an thought of demographics by scrolling, however issues like algorithms can skew your notion of any platform. So one of the best ways to find out who’s utilizing which social media networks (and from the place, and the way typically, and the way a lot cash they need to spend) is by wanting on the exhausting numbers. Listed here are over 100 social media demographics that matter to entrepreneurs in 2022.

Basic social media demographics

1. As of January 2022, the variety of social media customers worldwide was 4.62 billion. That’s greater than half of the complete inhabitants of earth.

2. Globally, we spend a median of 2 hours and 27 minutes on social media per day.

daily time spent with media and devices

3. Customers in Nigeria are spending essentially the most time on social media: 4 hours and seven minutes per day.

4. 54% of all world social media customers determine as male. There’s a digital gender hole worldwide. The largest divide is in southern Asia, the place solely 28% of social media customers determine themselves as feminine.

social media audience gender balance

5. However the world female-identifying viewers spends extra time on social media in comparison with their male-identifying counterparts. In reality, the group that spends essentially the most general time on social media is females between the ages of 16 and 24 (a median of three hours and 13 minutes a day).

6. The common consumer spends about 35% of their complete time utilizing the web on social media.

7. Fb is nonetheless the world’s hottest social media platform. It at the moment has virtually 3 billion world lively customers.

the world's most used social platforms

8. However Fb isn’t the world’s “favorite” social media website—that title goes to Whatsapp, which has received 15.7% of hearts globally.

9. Virtually 50% of worldwide web customers say “conserving in contact with family and friends” is a main cause why they use social media. Different high main causes are “filling spare time,” “studying information tales” and “discovering content material.” Solely 17.4% of web customers listed “supporting and connecting with good causes” as a main cause. (Which is form of a bummer, proper?)

10. Each month, the common web consumer makes use of 7.5 totally different social media platforms. The nation utilizing the least variety of social platforms is Japan (a median of three.9 per thirty days) and the nation utilizing essentially the most social platforms is Brazil (a median of 8.7 month-to-month).

Fb demographics

The mom of all social media networks! Fb was based in 2004. For reference, that’s a yr earlier than the world’s most-followed TikTok star, Charli D’Amelio, was born. Fb stays the world’s hottest media platform, and likelihood is, your target market makes use of it (wanting on the high 16 social media apps, over 79% of customers of each different community additionally use Fb).

Basic Fb demographics

11. Fb has >2.9 billion month-to-month lively customers.

12. The each day lively consumer depend is 1.93 billion.

13. Each day lively customers account for 66% of Fb’s month-to-month lively customers.

14. The common Fb consumer spends 19.6 hours per thirty days on the app.

15. 561 million folks use Fb Market.

Fb age and gender demographics

16. 41% of all Fb customers are ages 45 and older.

17. 31% of all Fb customers are ages 25 to 34.

18. 56.6% of Fb customers determine as male, and 43.4% determine as feminine. And male customers ages 25 to 34 proceed to make up the most important demographic of Fb customers.

share of active Facebook users male and female

Supply: Statista

19. As for Fb Market, 44.9% of customers determine as feminine and 55.1% determine as male.

20. Out of all main social networks, Fb has the smallest age hole in customers (the distinction between the youngest and oldest customers is about 20 years on common).

Fb geography statistics

21. India has essentially the most Fb customers on the planet, with greater than 329 million customers.

22. After India, the international locations with essentially the most customers on the planet are: the USA (180 million), Indonesia (130 million) and Brazil (116 million).

number of Facebook users in millions by country

Supply: Statista

Fb gadget statistics

23. 98.5% of all Fb customers globally entry the platform utilizing some form of cell gadget.

24. 82% of customers solely entry Fb utilizing a cell phone.

Learn extra: Listed here are much more attention-grabbing Fb demographics to assist your model with its social media technique.

Fb training and earnings demographics

25. Within the U.S., 89% of faculty graduates use Fb.

26. Cash-wise, Fb is fairly constant no matter how a lot you make: 70% of People making lower than $30,000 a yr use Fb, which is identical share as these with an earnings above $75,000.

Instagram demographics

Instagram is the world’s fourth most-used social media platform. The ‘gram first got here on the social scene in 2010 (the identical yr Katy Perry’s “California Gurls” dropped). This visual-focused platform has seen the introduction of Reels, outlets and Reside lately, so the alternatives to make use of the community for advertising (and earning money) are solely rising.

Basic Instagram demographics

Instagram advertising audience overview

27. Over 1 billion customers log in to Instagram every month.

28. In 2021, customers spent a median of 11 hours per thirty days utilizing the cell Instagram app.

29. 24% of customers log in additional than as soon as per day.

Instagram age and gender demographics

30. As of January 2022, 49% of all Instagram customers worldwide are feminine.

31. Greater than half of worldwide Instagram customers are below the age of 35.

32. Instagram is notably well-liked amongst youthful customers: it’s the most-used social media platform amongst American youngsters (84% of teenagers within the U.S. use it no less than as soon as a month).

percentage of Instagram users male and female graph

Supply: Statista

Instagram geography demographics

33. India has essentially the most Instagram customers on the planet, with 230 million customers as of January 2022.

34. Following India, the international locations with essentially the most Instagram customers on the planet are the U.S. (158 million), Brazil (119 million), Indonesia (99 million) and Russia (63 million).

Learn extra: If what you are promoting depends closely on Instagram, take a look at this publish for 35 important Instagram stats.

Twitter demographics

Micro-blogging app Twitter has had an enormous affect on how information spreads—and a few fairly unimaginable influence on social actions—because it first launched in 2006 (that’s additionally the yr Meryl Streep car The Satan Wears Prada and everybody’s car Vehicles premiered). Tweets can unfold like wildfire: right here’s the information it is advisable to hold issues burning.

Basic Twitter demographics

35. Twitter’s common variety of monetizable each day lively customers is 217 million.

36. Twitter.com is the ninth most visited web site globally.

37. Twitter has 436 million month-to-month lively customers.

38. In 2021, Twitter took fourth place in a examine of most-used social media networks in the USA (it was behind Fb, Instagram and Snapchat).

39. The common consumer spends 5.1 hours a month on Twitter.

40. There are over 500 million Tweets despatched per day.

Twitter age and gender demographics

41. 38.5% of Twitter customers worldwide are between the ages of 25 and 34. And 59.2% of Twitter customers worldwide are ages 25 to 49.

42. 56.4% of Twitter’s promoting viewers identifies as male, and 43.6% determine as feminine.

Twitter advertising audience overview

Twitter geography stats

43. Twitter is hottest within the USA, the place it has 76.9 million customers.

44. Japan (59 million), India (24 million) and Brazil (19 million) have the most Twitter customers after the USA.

Twitter demographics by earnings and training

45. 26% of Twitter customers within the USA have accomplished some school. 59% have both accomplished some school or have a level.

46. 12% of American Twitter customers report making lower than $30,000 a yr, and 34% say they earn over $75,000 per yr.

use of online platforms, apps varies by demographic group

Supply: PEW Analysis Centre

Learn extra: Discover extra informative Twitter statistics to assist drive your model’s social media advertising technique.

Snapchat demographics

This platform is understood for being well-liked with youthful audiences—but it surely really has the biggest common age hole out of any social media platform (extra on that later) which means that each the younger and outdated like to snap. Children, don’t neglect to snap your grandma right now. Gotta sustain that streak. Snapchat is the twelfth most-used social media community worldwide, and was first launched in 2011 (the yr Prince William and Kate Middleton had been married).

Basic Snapchat demographics

47. Snapchat has 557 million customers globally.

48. 319 million folks use Snapchat every day.

49. Snapchatters over 13 (known as “The Snapchat Technology” by the corporate) favor to speak with footage as a substitute of phrases.

50. 45% of U.S. Snapchat customers say they use the platform a number of instances a day.

Snapchat age and gender demographics

51. 54% of Snapchatters are feminine and 39% are male.

52. 82% of customers are below the age of 35.

53. The platform’s largest promoting viewers is folks (of all genders) aged 18 to 24. At the start of 2020, the biggest promoting viewers was females ages 25 to 34.

54. Within the U.S., Snapchat has the largest age hole in customers out of any social media platform, with a 63 yr distinction between the youngest and oldest Snapchatters.

age gaps in Snapchat, Instagram use are particularly wide, less so for Facebook

Supply: PEW Analysis Centre

Snapchat geography stats

55. India is the nation with the biggest variety of Snapchat customers (126 million).

56. The United States (107 million), France (24.2 million) and the UK (21 million) comply with India for the biggest Snapchat base on the planet.

Snapchat audience size in millions by country graph

Supply: Statista

Snapchat demographics by earnings and training

57. 55% of American Snapchatters both have a level or have accomplished some school training.

58. Within the U.S., Snapchat customers are fairly evenly dispersed by way of how a lot cash they make: 25% make lower than $30,000 a yr, 27% ma2ke between $30k and $50k, 29% make between $50k and $75k, and 28% make over $75,000 a yr.

YouTube demographics

Youtube’s first video premiered in 2005 (additionally the yr that Gray’s Anatomy first aired). 81% of web customers have used Youtube no less than as soon as, and it’s the world’s second most-used social platform. Beneficial for you? Brushing up on some stats.

Basic YouTube demographics

59. YouTube has 2.56 billion customers worldwide.

60. YouTube has over 1.7 billion distinctive month-to-month guests.

61. The common customer spends 14 minutes and 55 seconds on YouTube each day.

62.  Extra hours of video content material are being uploaded to YouTube every year, and in 2020, there have been about 30,000 new hours of video uploaded every hour.

63. As of 2021, the variety of hours of Youtube movies streamed in a single “web minute” was 694,000.

YouTube age and gender demographics

64. In the USA, 46.1% of Youtube customers determine as feminine, and 53.9% determine as male.

65. 77% of Web customers within the USA ages 15 to 25 use YouTube.

reach of YouTube users by age range

Supply: Statista

YouTube geography stats

66. YouTubers are almost certainly to be within the USA, {followed} by India, then China.

67. Youtube’s advert attain is largest within the Netherlands (95% potential attain) then South Korea (94%), then New Zealand (93.9%).


68. 78.2% of YouTube customers are accessing the location utilizing a desktop laptop.

69. Cellular customers go to double the variety of Youtube pages that desktop customers do.

70. Within the USA, 41% of YouTube customers entry YouTube through a pill gadget.

71. Worldwide, customers spend a median of 23.9 hours per thirty days accessing Youtube from cell gadgets.

YouTube time spent using mobile app

YouTube demographics by earnings and training

72. 90% of People who make $75,000 a yr or extra use Youtube.

73. 89% of People with a university diploma say they’ve used Youtube.

Learn extra: Discover much more YouTube statistics to assist information your YouTube advertising technique right here.

LinkedIn demographics

Hello! We got here throughout your profile and we’d love to attach you with LinkedIn. This work- and career-oriented platform was based in 2002 (sure, it’s the “most skilled” on this checklist, which actually vibes with the skilled nature of the app—oh, and it additionally got here out the identical yr Avril Lavinge launched her first album, Let Go).

Basic LinkedIn demographics

74. There are 810 million LinkedIn members worldwide.

75. 49 million folks use LinkedIn every week to seek for jobs — and 6 individuals are employed every minute.

76. Within the USA, 22% of LinkedIn members go to the location each day.

77. 57 million corporations worldwide have a enterprise web page on LinkedIn.

LinkedIn age and gender demographics

78. 43% of customers are feminine; 57% are male.

79. 59.1% of all LinkedIn customers worldwide are ages 25 to 34. The subsequent greatest consumer base is the 18 to 24 age group, making up 20.4%.

80. Within the USA, 40% of American Web customers ages 46-55 use Linkedin.

LinkedIn geography demographics

81. The nation with the biggest LinkedIn viewers is the USA.

82. 30% of city People use LinkedIn, however solely 15% of People residing in rural areas use the platform.

83. There are over 185 million LinkedIn members within the USA, greater than 85 million members in India, greater than 56 million members in China and greater than 55 million members in Brazil.

84. As of January 2020, Iceland has the very best LinkedIn viewers attain with a attain of 94%.

LinkedIn audience reach by country graph

Supply: Statista

LinkedIn demographics by earnings and training

85. 50% of U.S. adults who earn over $75,000 {dollars} a yr use LinkedIn.

86. 89% of U.S. adults who’ve a university diploma use LinkedIn.

Learn extra: To get an excellent higher thought of social media demographics for this platform, take a look at the highest LinkedIn demographics that matter to social media entrepreneurs.

Pinterest demographics

Aspiration and inspiration are consumed Pinterest. This “visible discovery engine” is the 14th hottest platform on the planet, and skilled big progress in the course of the starting of the COVID-19 pandemic (they’d an unprecedented 37% enhance in customers from the earlier yr). Pinterest first launched in 2010, the identical yr the final Starvation Video games e book got here out.

Basic Pinterest demographics

87. Pinterest has 431 million month-to-month lively customers.

88. 85% of Pinners use the social media platform to begin a brand new undertaking.

89. 26% of American Pinners use the location each day.

daily weekly and monthly share of respondents

Supply: Statista

Pinterest age and gender demographics

90. 76.7% of Pinterest’s world viewers are girls.

91. The proportion of male Pinners is growing 40% year-over-year.

92. 53% of feminine Web customers within the USA entry Pinterest. And 18% of male Web customers within the States entry Pinterest.

93. Pinterest claims 8 out of 10 mothers within the USA use the platform.

94. The most important demographic of Pinners within the USA are ages 50 to 64 — this age group makes up 38% of American Pinners. However Gen Z Pinners are up 40% year-over-year.

Pinterest share of respondents by age group

Supply: Statista

Pinterest geography demographics

95. The USA has essentially the most Pinterest customers by far: It has 86.35 million customers.

96. Pinterest’s consumer base exterior of the USA is rising sooner than the USA consumer base. As of This fall 2021, the USA has 86 million month-to-month lively customers. There are 346 million month-to-month lively customers exterior the USA.

Pinterest demographics by earnings and training

97. 40% of People who make over $75,000 a yr use Pinterest.

98. 37% of People who’ve a university diploma use Pinterest.

Learn extra: These attention-grabbing Pinterest demographic stats may help information your model’s Pinterest advertising technique.

TikTok demographics

Final, however most actually not least, there’s TikTok. Tiktok is the seventh most-used social networking platform all over the world. The quick video sharing app was first launched in 2016, the identical yr Beyonce dropped Lemonade. TikTok has grow to be a social sensation, with many (largely youthful) of us constructing total careers off the content material they create.

Basic TikTok demographics

99. In a single on-line minute, 167 million TikToks are watched globally.

100. TikTok’s world viewers is near 885 million.

TikTok advertising audience overview

101. TikTok has roughly 29.7 million each day lively customers and roughly 120.5 million month-to-month lively customers.

102. The common TikTok consumer is on the app for roughly 19.6 hours per thirty days.

103. TikTok is the sixth most searched time period on Youtube.

TikTok age and gender demographics

104. 57% of all TikTok customers globally determine as feminine, and 43% determine as male.

105. Within the USA, 25% of TikTok customers are ages 10 to 19. And 22% are ages 20 to 29. Of People 65 years outdated or extra, 4% use the platform.

106. 70% of American teenagers use TikTok no less than as soon as a month.

7 in 10 American teens use TikTok

Supply: Statista

TikTok geography stats

107. Tiktok is the most-downloaded app in over 40 international locations worldwide.

108. It’s accessible in over 150 totally different markets and in 35 languages.

109. TikTok’s main market on the planet, primarily based on iOS income, is the USA.

110. Peru has the fast-growing iOS TikTok market.

111. Eire has the fastest-growing TikTok viewers primarily based on Google Play downloads.

112. Within the U.S.,TikTok customers between the ages of 15 and 25 grew 180% in the course of the COVID-19 pandemic.

TikTok demographics by earnings and training

113. 29% of People who make $30,000 to $49,999 a yr use TikTok.

114. 19% of faculty graduates use TikTok (and 21% of those that have accomplished highschool or much less use the app).

Whew, we did it! Hopefully that’s sufficient statistics (and orienting popular culture moments) to get you began. Bear in mind: understanding social media demographics for every platform is only one a part of designing an efficient social advertising technique.

Creating an efficient technique will be finished in simply 9 straightforward steps. And, in fact, understanding social media demographics is considered one of them!

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