Operating a social media contest is an effective way to extend engagement, followers, leads, and model consciousness. However arising with a method in your contest might be tough.
You might want to set the best objectives, give you a inventive angle, and ensure it’s according to your model.
After which there’s the technical aspect of issues—like organizing influencer partnerships and ensuring you’re following the competition pointers of every social community.
To not fear, we’ve received you lined. On this publish, we’ll provide you with inventive social media contest concepts to get you began.
Bonus: Obtain our free, customizable social media calendar template to simply plan and schedule all of your content material prematurely.
A social media contest is a marketing campaign run on social media that encourages engagement, followers, leads, or model consciousness in change for prizes and gives.
You possibly can encourage your followers to love, remark, and share your posts and in return, you can provide them one thing they’ll respect. This not solely helps enhance your attain but additionally will get extra folks speaking about your model.
Contests additionally encourage customers to work together together with your model in a enjoyable and inventive approach. For instance, you can ask your followers to share their favorite picture of your product in use or give you a inventive caption for a publish.
Your viewers will benefit from the probability to compete and win prizes, and also you’ll take pleasure in the advantages of elevated engagement. It’s a win-win!
In case you’re trying to get extra likes, feedback, and shares, strive these enjoyable social media contest concepts.
Folks love profitable prizes, they usually’re keen to advertise your model so as to take action. All it’s essential do is provide a prize that your audience can be curious about, after which ask them to like, share, or remark in your publish to enter.
To extend the attain of your contest, you can too collaborate with an influencer in your trade who has the same viewers to yours.
For instance, in case you’re a jewellery model, you can staff up with a style blogger and run a contest the place followers win a bit of bijou out of your assortment.
Or, in case you’re a well being meals firm, you may staff up with a health model to present away house fitness center provides and wholesome snacks, identical to Sunrype did beneath. Their collaborative contest was shared greater than 3,000 instances!
Video content material will get your viewers energetic and engaged together with your contest, and brings in an entire new stage of creativity.
To run a video contest, you possibly can ask your followers to submit a brief clip associated to your contest theme, then choose a winner primarily based on creativity, originality, or no matter different standards you select.
Whereas it could be straightforward to ask your followers to submit a video of them utilizing your product, why not get extra inventive with it?
Goldfish crackers noticed enormous success on TikTok throughout their #GoForTheHandful Duet Problem. This enjoyable social media contest requested customers to carry as many Goldfish crackers of their palms as attainable. Whoever beat the file of 301 Goldfish in hand, set by professional basketball participant Boban Marjanović, earned the title of Official Goldfish Spokeshand.
The outcomes? Over 30 million views on TikTok.
@goldfishsmiles #GoForTheHandful and attempt to beat Boban! #Contest begins 4/6. #advert ♬ Go For the Handful – goldfishsmiles
Asking your viewers to submit pictures associated to your model is a straightforward and enjoyable strategy to encourage participation. Plus, it provides you a ton of user-generated content material (UGC) campaigns that you could repurpose for future social media posts and campaigns.
For picture contests, you possibly can ask folks to:
- Submit a photograph of themselves utilizing your product
- Share a photograph of themselves doing an exercise that pertains to your marketing campaign
- Present how they used your product in a inventive approach
Cooler model Yeti not too long ago teamed up with Traeger Grills in an Instagram picture contest. Members have been requested to publish a photograph of their barbecue setup, tag Yeti and Traeger, and use the hashtag #YETIxTraegerBBQ within the caption.
The hashtag introduced in additional than 1,000 distinctive social posts which Yeti and Traeger each repurposed on their social channels.
Use these inventive social media contest concepts to get extra engaged followers.
Asking your followers to tag their mates in a publish or remark is a straightforward strategy to enhance your followers with social media contests.
All it’s essential do is create a giveaway publish that asks your followers to tag a pal (or three mates) for an opportunity to enter. You possibly can even provide bonus entries for each pal that they tag.
Right here’s an instance from the wholesome snack bar model GoMacro, which requested followers to tag two mates for an opportunity to win free merchandise. Their publish had over 450 feedback which suggests nearly 1,000 potential new followers!
Skip the chit-chat and go proper to the purpose–ask customers to observe your social media web page for an opportunity to win.
It’s as straightforward as that!
Right here’s an instance from popular culture toy model Funko, which provided customers an opportunity to win an unique Obi-Wan Kenobi™ toy in change for a observe. Funko additionally provided up a direct-to-purchase Amazon hyperlink for customers who didn’t wish to look forward to the competition to wrap.
RT and observe @OriginalFunko for the possibility to WIN the @Amazon unique Star Wars™ Duel of the Fates: Obi-Wan Kenobi™ POP! Deluxe! Not feeling fortunate? Pre-order right here: https://t.co/wqtlHdmxO9 #FunkoPOP #Giveaway #StarWars pic.twitter.com/06GoFd3eeY
— Funko (@OriginalFunko) June 2, 2022
Whereas getting a bunch of latest followers by a social media contest seems to be good within the second, it gained’t matter a lot in the event that they unfollow you as quickly as the competition ends.
When you get folks following your account, you’ll wish to preserve them there. This implies it’s essential provide them worth past the competition itself.
An effective way to do that is to host reoccurring social media contests. This might be a weekly or month-to-month draw the place you give away a prize at constant intervals.
To sweeten the deal, you possibly can provide completely different prizes every time and even bump up the worth of the prize as time goes on.
The tourism sector of Newfoundland and Labrador made good use of this tactic in its #PlayItByEar marketing campaign, in partnership with Air Canada. The marketing campaign included weekly prize attracts for contestants who created songs utilizing native sound bytes. In addition they included a grand prize giveaway on the finish of the marketing campaign to maintain followers engaged all through.
That is the ultimate week of the Play It By Ear Contest. Play in your probability to WIN an excellent weekly prize, and qualify for our GRAND PRIZE draw of a 12-Day journey for 2 to Newfoundland and Labrador. Play now at https://t.co/zG2Wg7YFfl. @maxximvacations @AirCanada pic.twitter.com/cGIKy7gAkD
— NewfoundlandLabrador (@NLtweets) Could 28, 2018
Social media contests might help you discover extra certified leads and communicate to a wider viewers. Listed below are three social media lead contest concepts to get you began.
You should utilize sign-up contests to collect lead data in your clients. To do that, merely ask contest entrants to enroll in change for a deal or provide.
This was the technique the Columbus Blue Jackets hockey staff used to increase ticket gross sales for his or her Stanley Cup playoff video games. Fb adverts have been pushed out to followers, asking them to enroll to win free playoff recreation tickets.
This marketing campaign introduced in 2,571 leads and greater than $225,000 in single-game ticket gross sales.
If you would like your viewers to concentrate to your messaging, strive reaching out on to their inbox.
Nail polish model Sally Hansen used this tactic in its current Fb Messenger contest.
Customers have been despatched direct messages asking them 4 questions on their pores and skin tone, undertone, and private model. Primarily based on the solutions offered, Sally Hansen then beneficial a customized set of colour suggestions that contest members may work together with and discover additional.
Those that shared their e-mail addresses with Messenger have been entered right into a contest to win a set of limited-edition festive purple nail polishes.
This contest introduced in 11,000 new emails for Sally Hansen, to not point out an 85% e-mail opt-in charge.
One other strategy to get contest entries is to direct folks out of your social media channels to a contest touchdown web page. This may be carried out by natural or boosted posts, Or, and even only a common social media publish.
— Expedia (@Expedia) July 24, 2014
Social media contests are a wonderful strategy to let your clients or audience find out about your model, product, or service. Not solely that, they will also be used to extend model consciousness and attain new potential clients.
Listed below are three enjoyable social media contest concepts that you need to use to extend model consciousness for what you are promoting.
Collaborating with one other model or influencer in your trade is an effective way to succeed in a brand new viewers and get folks speaking about your model.
For instance, you can staff up with an influencer to give away one in all your merchandise to their followers. Or, you can companion with a related model to double the prize gives of your contest.
Native Vancouver restaurant chain Nuba took benefit of this method once they partnered with yoga studio Jaybird. Each manufacturers give attention to nourishing the physique and the thoughts, so the competition was an ideal match.
This contest introduced in 7x extra likes than different comparable Nuba posts.
Hashtag challenges are an effective way to get folks concerned and engaged together with your model. They’re additionally tremendous straightforward to arrange as they often depend on user-generated content material. All you want is a catchy hashtag and a few prize incentives!
Colgate’s #MakeMomSmile hashtag problem on TikTok garnered massive outcomes. The competition referred to as on customers to share a video of themselves making their mother smile. In simply two weeks, the hashtag acquired over 5.4 billion views and greater than 1.6 million user-generated movies!
@zahra look how stunning my momma is :’) #MakeMomSmile @colgate_us #ColgatePartner ♬ Kids Folks Acoustic – BDKSonic
Platforms like Snapchat now provide branded lenses and AR filters that customers can mess around with. This offers an excellent alternative for manufacturers to get in on the enjoyable and host a contest utilizing these options.
Oreo used this characteristic to create “Oreoji” themed lenses, filters, and stickers. Customers may use these options of their day by day snaps, or unlock a mountain zorbing recreation the place they dodged obstacles whereas flying down a slippery slope. Gamers gained free packs of cookies as prizes.
This marketing campaign helped Oreo join with a youthful viewers and get their consideration with one thing new and thrilling.
Supply: Marketing campaign Reside
When you’ve received your contest template, it’s time to begin planning your subsequent social media contest. In case you’re working a social media contest for what you are promoting, otherwise you’re simply trying to enhance your attain on a private account, these contest ideas will assist you get began.
First issues first, it’s essential set your objectives for the competition.
Are you trying to enhance engagement? Drive site visitors to your web site? Increase model consciousness?
As soon as you realize what you wish to obtain, it’ll be simpler to decide on the best platform (or platforms) in your contest.
For instance, in case you’re trying to enhance engagement, Twitter or Instagram can be good decisions. In case you’re trying to drive site visitors to your web site, a contest on Fb is perhaps a greater possibility.
Professional tip: Be sure you set S.M.A.R.T. objectives for your self: particular, measurable, attainable, related, and timebound. For instance, We hope to achieve 1,000 new followers inside 1 week of working this Instagram contest.
Subsequent, you’ll want to decide on your prize. Your prize ought to be related to your contest objectives and viewers.
In case you’re attempting to extend engagement, you can provide to promote entrants in your social channels. In case you’re trying to enhance model consciousness, you can provide a product pattern or swag merchandise.
It’s a good suggestion to construct hype round your contest earlier than it launches. Be sure you give folks sufficient time to enter the competition. You don’t need it to be over earlier than they actually have a probability to take part!
You possibly can promote your contest prematurely by :
- Posting about it on social media
- Sending out an e-mail blast to your subscribers
- Making a touchdown web page in your web site
- Promoting the competition on related web sites and blogs
Professional tip: Use Hootsuite to schedule your social media posts prematurely. It will assist you ensure you’re selling your contest throughout your entire channels, and that you simply’re doing it persistently.
Teaming up with an influencer is an effective way to get the phrase out about your contest. Ensure that to decide on an influencer who has a comparable audience to yours.
You possibly can staff up with an influencer by:
- Asking them to share your contest on their social media channels
- Having them create authentic content material in your contest (e.g., a weblog publish or social media publish)
- Collaborating with them for prizes and/or contest entry necessities
- Posting an Instagram collab publish for a number of of the times your contest is working
Relying on the social community you’re utilizing, there is perhaps particular contest pointers it’s essential observe. For instance, Fb needs it to be clear your contest is not affiliated with their model. Instagram requires you to have official guidelines laid out for every contest.
Not following the community’s pointers may end in your contest being taken down or not being authorized within the first place. So, it’s positively value looking at earlier than you launch your contest.
As soon as your contest is over, it’s time to choose the winners! There are a couple of methods you possibly can decide winners pretty:
- Use an internet instrument like Wheel of Names to choose a winner at random
- Decide the winner with probably the most tags
- Let a decide resolve
Be sure you be upfront together with your entrants about the way you’ll be selecting the winner. That approach, there are not any surprises when the competition is over.
After your contest ends, it’s necessary to observe your outcomes and see what labored and what didn’t. It will assist you optimize future contests so that they’re much more profitable.
To trace your contest, you’ll wish to regulate these metrics on the very least:
- The variety of entries
- The variety of feedback, likes, and shares
- How many individuals used your hashtag
- How a lot engagement every publish acquired
- Who your winners are and the place they’re situated
You’ll additionally wish to observe your account’s efficiency in opposition to the objectives and benchmarks you set for your self firstly of the competition.
Hootsuite Analytics can even assist you observe how a lot attain and engagement your contest is getting. Monitor contest-related shares, hashtags, and extra to see how far your contest is shared.
Save time and run your subsequent social media contest with Hootsuite. Put it up for sale throughout all the foremost networks, have interaction your followers, and handle user-generated content material in a single place. Strive it free right now.
Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.