12 high Search engine optimization finest practices for small enterprise web sites


Get observed faster

Questioning enhance your web site’s Search engine optimization and improve net visitors quick? There are many actionable steps you may take immediately. Most don’t even require an online developer or coding information to get began.

Under we’ll overview 12 finest practises you may simply work into your enterprise plans that will help you:

  • Rank larger in engines like google
  • Develop your viewers
  • Entice extra leads

We’ll additionally offer you recommendations on how GoDaddy might help you in your journey, plus share loads of free assets you may consult with alongside the best way.

1. Optimize your URLs

Optimizing your URLs is an effective method to enhance Search engine optimization rapidly. It’s one thing that takes little effort however might help increase your rankings when achieved proper. Listed here are a couple of finest practices to look out for.

Example of Page Title editor in GoDaddy's Website Builder
Screenshot of Web page Title editor inside GoDaddy Web site Builder.

Go for shorter URL titles

In the case of URLs, you need to preserve them quick and compelling. Shorter URLs are sometimes simpler to recollect, which makes them extra shareable and better rating. Be certain that your URL is freed from fluff phrases (like “and” or “for”) and simple to grasp.

Be aware: GoDaddy’s Web site Builder routinely optimizes your URL title for you by limiting it to 25 characters. Merely kind in your URL title into the designated textual content field for “Web page Title” and also you’re achieved. It additionally fills in any areas with hyphens following net conference.

Embody main key phrases

Including a main key phrase to your URL is one other finest apply for optimization and must also be utilized to your:

  • Meta title: That is the blue header within the search engine outcomes web page
  • Meta description: That is the copy that sits beneath the meta title
  • On-page title: That is the precise title of your work on the high

Goal for putting your key phrase nearer to the start of your URL title for optimum outcomes.

Preserve it related

URLs must also be related to the content material you’re displaying on that particular web page. Maintaining them aligned with the web page copy permits Google’s search bots to simply perceive and establish the data for search queries.

The extra related your info is to a search question, the upper it ranks on Google.


Take into consideration how related it will likely be for future use. You don’t need it to be overly particular that it turns into much less related over time.

For instance, you may make a URL extra relevant for future use in the event you keep away from including a particular yr on the finish. Peek the next URL endings to see how they distinction.

As an alternative of a URL that ends in: .com/best-fathers-day-gifts-2022

Go for one thing like: .com/best-fathers-day-gifts

If different web sites hyperlink to your web page, the URL with out the yr allows that web page to maintain maintain of any authority and related rankings sooner or later.

Screenshot of how to edit URL title on GoDaddy Website Builder
Screenshot of URL title settings inside GoDaddy Web site Builder.

A word on altering URL titles

Modifying your URL title is an choice utilizing GoDaddy’s Web site Builder, however it’s not beneficial you make any modifications when coping with older present pages.

Altering an present URL can damage your Search engine optimization and end in decreased visitors, because it’s doubtless you could have backlinks hooked up to the publish you’re making an attempt to alter. Which means that anytime somebody finds the previous hyperlink by means of a partnering web site or e-newsletter, they could find yourself on the useless hyperlink as a substitute.

Until you actually need to for rebranding functions, it’s finest you keep away from this route to forestall any injury to you Search engine optimization.

2. Optimize metadata

Screenshot of where to place meta description in GoDaddy Website Builder editor
Screenshot exhibiting the place to write down a meta title and meta description inside GoDaddy Web site Builder.

The time period “metadata” comes up lots when researching enhance Search engine optimization rapidly. It refers back to the knowledge on a webpage that gives Google with details about a selected web site. In different phrases, it’s knowledge that describes different knowledge.

By itself, metadata gained’t have an effect on Search engine optimization rankings. However it could assist in the next areas:

  • Increase engagement
  • Improve click-through charges
  • Provide the higher edge over your rivals

It’s a small piece of the Search engine optimization puzzle that’s typically neglected however may be helpful when mixed with different finest practices. Let’s take a look at two methods to enhance your meta knowledge under.

Meta descriptions

Meta descriptions seem within the search outcomes web page beneath the meta title. It typically offers a fast snippet of what the net web page is about and usually features a name to motion (CTA) to encourage extra clicks.

Examples of those CTAs may appear to be:

  • “Store now”
  • “Schedule an appointment”
  • “Click on right here to learn extra”

As famous earlier, you’ll need to embrace a main key phrase inside the description and preserve the copy to 155 characters or much less. The first key phrase will even seem in daring anytime it matches a searcher’s question.

Meta titles

The meta title (aka title tag) is the textual content proven in massive blue font within the search engine outcomes web page. It’s typically the very first thing searchers will see and might typically be confused with the H1 tag.

Example of how a meta title appears in a Google search query

Nevertheless, the meta title and H1 tag are two separate issues.


The meta title is called with Search engine optimization and Google in thoughts, whereas an H1 tag is extra for the person’s profit. A number of occasions digital entrepreneurs will use the identical title for each the meta title and H1 tag to trigger much less confusion for customers.

When naming your meta title, it is best to all the time:

Modifying the meta title and meta description is straightforward utilizing GoDaddy’s Web site Builder. Merely use the editor and go to the web page you want optimized. Click on on Settings (cog image) after which choose Get Discovered on Google to edit what you want.

3. Verify your velocity

An necessary factor of bettering Search engine optimization is velocity. The time it takes on your webpage to load will have an effect on whether or not your customers keep to interact or bounce again in the hunt for one thing higher.

Between July and August 2021, Google rolled out a measure of core net vitals (CWV) to assist web site house owners consider their total web page efficiency.

This report is predicated on real-world person knowledge (or subject knowledge) and consists of three segments that evaluates a person’s expertise loading a webpage — two of that are associated to a web site’s velocity.

Right here’s a fast breakdown of every one for reference:

  • Largest contentful paint (LCP): This refers back to the largest block of textual content, video, or visuals that take up essentially the most period of time to load after a person clicks in your web site.
  • First enter delay (FID): That is the period of time it takes for a browser to reply to a person’s first interplay in your web site (usually once they click on on a hyperlink or faucet on a button).
  • Cumulative structure shift (CLS): This has to do with any structure shifts your person be experiencing as they work together along with your web page. Too many sudden shifts may end in a foul person expertise if left unchecked.

One finest apply is to attain under 1.3 seconds when reaching the First Byte. Which means that the general responsiveness and speediness of your web site ought to fall inside this time-frame after a person clicks onto your web site from a search question.

optimize your CWV rating

Rankings are affected by a CWV rating, so it’s finest to intention excessive in good rankings to extend net visitors.

Google’s search advocate, John Mueller, famous in a latest YouTube dialogue that if a web site had misplaced or gained visitors steadily over the interval of the CWV roll out, then it was doubtless associated to the web site’s CWV rating.

GoDaddy’s Web site Builder scores practically 68% in good CWV rankings and outperforms most different rivals. It’s an ideal choice to think about in the event you’re searching for low-hassle efficiency velocity in your web site. Plus, it consists of different fool-proof components like SSL certificates and extra.

Line graph showing GoDaddy CWV rankings
GoDaddy scores larger than different rivals relating to Google’s CWV rankings.

For non-GoDaddy websites, your greatest precedence is to attenuate picture sizes earlier than importing to your web site. Strive utilizing a picture compressor to chop down on load time and apply a lazy loading plugin if in case you have a WordPress web site. This may show all pictures under the fold solely when the person scrolls down.

4. Discover the suitable key phrases on your content material

Enhancing Search engine optimization means creating content material Google can simply comprehend. That’s why optimizing with key phrases helps. It permits Google bots to decipher what your web page is about in order that it could present related outcomes to look queries.

Let’s check out some finest practices for key phrase utilization.

How to decide on the very best key phrases

When creating content material on your web site, attempt to think about phrases and phrases your target market could also be typing right into a search question. For instance, in the event you’re a retailer that makes a speciality of child’s clothes, you can intention for key phrases like:

  • Toddler lady clothes for spring
  • Zipper onesies for child boys
  • Activewear for girls and boys

Keep watch over your rivals and word how they make the most of their key phrases for search queries.

It’s necessary to know the key phrases your rivals are rating for that you’re not.

Let these findings information you when deciding what key phrases to create on your personal content material. Guarantee your model is healthier optimized and extra informative to win the higher edge.

The place to incorporate main key phrases

Listed here are different areas the place it is best to embrace main key phrases all through your textual content:

  • Every web page in your web site: Embody a main key phrase for each 60 – 150 phrases in every of your posts. Guarantee they sound pure and keep away from key phrase stuffing to forestall Google from penalizing you.
  • On-page title: Be certain that every web page in your web site has a main key phrase inside the on-page title on the high.
  • First 100 phrases of each web page: Embody a main key phrase in your opening paragraph for every publish. The earlier you introduce it, the higher.

It’s additionally finest so as to add a secondary key phrase that’s comparable in that means to your main key phrase. This supplies Google with additional info (or clues) to what your web page is about.

Screenshot of h1 code that GoDaddy Web Builder automatically generates
Instance of how a web page title is routinely marked up as H1 tags for Search engine optimization utilizing GoDaddy Web site Builder, regardless of the over-sized font on the web page.

Editor’s Be aware: GoDaddy’s web site builder routinely assigns your main key phrase as a required H1 header tag within the backend, so there’s no additional coding needed for you. This makes issues simpler any time you need to modify the font dimension or fashion. Merely edit as you go.

Key phrase size

In the case of key phrase size, there are two issues to recollect:

  • Brief key phrases with a big quantity are tougher to rank for and are extra aggressive
  • Longer key phrase phrases with three to 5 phrases are simpler to rank for and are much less aggressive

Let’s think about you run a clothes store. As an alternative of selecting a generalized key phrase like “T-shirts,” you may go for one thing extra particular like “cruelty-free vegan T-shirts.” The competitors for the longer phrase is decrease and has a greater probability at rating larger on Google.

Duplicate key phrases

On the same word, you need to keep away from together with the identical key phrases and phrases on a number of pages of your web site. This is called key phrase cannibalization and may lead customers to the incorrect web page once they enter your web site from a search question. It’s additionally not good for bounce-back charges.

The identical goes for duplicate content material. Attempt to keep away from creating posts which can be comparable in matter, since this might confuse the search engine bots.

An instance could be concentrating on “divorce lawyer close to Los Angeles” on one web page and “ discover a divorce lawyer close to me” on one other. The angles are too comparable for Google to acknowledge the distinction.

Useful instruments and assets

That can assist you optimize strategically, you need to use the next instruments when deciding which key phrases to go for:

  • Google’s Key phrase Planner: It is a device for locating key phrases that many digital entrepreneurs are inclined to make the most of – particularly in promoting. However you don’t have to be an advertiser to make use of it. Anybody can join free and use it for perception on key phrase search quantity.
  • KWFinder: When you’re searching for a device with extra superior options, attempt KWFinder. It gives a free trial and helps you discover key phrases which can be straightforward to rank for.
  • Key phrase Device: Ecommerce retailer house owners can discover additional concepts utilizing predictive search instruments like this one. It offers you free key phrase search strategies for Amazon, eBay and extra.

Bear in mind, it’s finest to keep away from utilizing key phrases which have volumes within the highest and lowest classes. Refer to those instruments any time you need assistance.

5. Write on your viewers

Creating content material that improves Search engine optimization rapidly ought to be centred round your viewers before everything.

You want to know who you are attempting to focus on earlier than you start writing posts on your web site.

This may let you create content material that’s genuinely useful to potential prospects visiting your web site. It’s additionally one thing Google will reward you for in rankings and can lead customers to CTAs that apply to:

  • Purchases
  • E mail sign-ups
  • Inquiries and extra

When drafting content material on your web site, it is best to word that there are two major classes to think about:

  • Normal pages and weblog posts: These usually encompass informational content material. A regular web page ought to have a minimal of 300 phrases, whereas a weblog publish ought to have 700 or extra.
  • Ecommerce product pages: Ecommerce pages focus extra on product particulars. The beneficial phrase depend for these pages ought to vary between 120-200 phrases.

Let’s talk about them even additional that will help you higher perceive why each are necessary for bettering Search engine optimization.

Pages and weblog posts

Pages and weblog posts present informational content material to customers however differ in the kind of content material displayed. Pages are extra static and don’t typically want updating (like About Me or Contact pages), whereas weblog posts present fixed updates to queries which can be related to your services or products.

Google ranks all net pages in accordance with a combination of:

  • Relevancy for the searcher
  • Worth of content material on a web page
  • The web page’s uniqueness
  • An internet site’s total authority

Authority takes time and is one thing you earn as your viewers grows. It’s not one thing you may management instantly. However optimizing the opposite classes might help you obtain authority success down the road.

Dwell time

Google rewards web sites with larger rankings if searchers stick round for some time (aka dwell time).

To extend dwell time, house owners ought to write for his or her potential buyer and never for Google.

Write as if you’re encouraging a good friend to take the subsequent step with your enterprise provide. Use phrases that encourage and supply informative content material that helps customers with ache factors.

Ecommerce product pages

Ecommerce pages present customers with details about your services or products, but in addition convinces them to follow-through with a purchase order.

Example of product page description
Instance of product web page description with 156 phrases on an ecommerce web site.

Many ecommerce websites miss out on visibility because of lack of content material, which makes it onerous to rank.

A common advice to enhance Search engine optimization is to begin by optimizing product and repair pages first. You are able to do this by:

  • Utilizing long-tail key phrases: This helps improve alternatives in aggressive areas and even converts higher with key phrases which can be low in search quantity. It’s higher to have a small improve in net visitors and gross sales, somewhat than none.
  • Hitting the 120-200 minimal phrase depend: Do that for all merchandise in your on-line catalogue and keep away from writing past this vary. Writing an excessive amount of might be a distraction to the potential sale.
  • Importing attractive pictures: Attempt to intention for a minimum of three pictures per product, together with one which exhibits it in use. You may additionally take into account including product-specific textual content to pictures that spotlight dimensions and particular options.
  • Keep away from copying producer descriptions: Google will take into account this duplicate content material and also you’ll find yourself taking a success to your Search engine optimization.

Associated: increase ecommerce search rankings in 8 steps

6.Leverage Search engine optimization with a weblog

Running a blog is essentially the most environment friendly solution to improve net visitors on-line. They serve many functions however are sometimes used for informational content material. Even Airbnb and Paypal use weblog posts to draw guests to their web site.

Listed here are only a few methods blogs can enhance Search engine optimization rankings on your web site:

  • Drive natural visitors to your web site: Incorporating lengthy tail key phrases into your posts might help convey new customers into your web site by way of Google.
  • Improve dwell time: Posts which have partaking content material will preserve customers in your web site longer.
  • Increase authority: Informational posts are sometimes picked up by different websites who need to linkback to your web site as a supply.

Deal with high quality over quantity

In the case of weblog content material, you need to guarantee your posts provide customers precious info that’s useful and related.

Don’t publish articles for the sake of filling up house in your web site.


As an alternative, intention to resolve buyer issues by answering widespread questions they could have.

For instance, a marriage planner would possibly write an extended kind article titled “What does a marriage planner do?” to deal with a standard question customers seek for.

Bear in mind to concentrate on one main key phrase per weblog publish and scatter it all through the textual content naturally. Combining phrases like “How”, “What” and “Why” along with your key phrase will make it sound extra useful for customers and Google alike.

Guarantee your posts are straightforward to learn

You may make readability extra handy on your customers by:

  • Utilizing quick sentences
  • Maintaining paragraphs concise
  • Optimizing pictures for faster web page hundreds

This may permit customers to rapidly scan the textual content for info they want. Plus, it makes it simpler for Google bots to crawl you web site for rating functions.

One other finest practise is to focus on necessary info by:

  • Including daring textual content
  • Making bulleted factors
  • Italicizing blocks of textual content

Google’s John Mueller confirmed that bolding necessary phrases in a paragraph can enhance Search engine optimization.

It’s additionally helpful for ecommerce websites to incorporate hyperlinks to precedence merchandise and class pages on related weblog posts. Simply keep in mind to make it sound pure and never too spammy.

Proceed to audit older posts

Do revisit your previous weblog posts frequently and replace or prolong them when potential. Google hates inactive dusty websites and can reward websites with contemporary new content material.

Don’t neglect that your weblog posts should additionally embrace a title tag and meta description. Make certain you embrace your key phrases within the meta knowledge and that it’s up-to-date with Google’s requirements.

Associated: Weblog publish Search engine optimization: Step-by-step information to writing a search-friendly weblog article

7. Optimize pictures

Close up of person holding glasses in outdoor setting
Picture by Josh Calabrese on Unsplash

Pictures are the second-most standard solution to search on-line. They assist customers discover what they’re searching for and function a visible information of their shopping for journey.

However in the event you’re not optimizing your pictures earlier than importing, you is perhaps lacking out on precious Search engine optimization rankings.

A few good methods you may enhance Search engine optimization utilizing pictures is so to:

  • Embody alt textual content: Alt textual content (aka picture alt or alt attributes) helps engines like google perceive what the picture is about. It additionally helps with accessibility for customers with display screen readers and shows when browsers can’t course of pictures appropriately.
  • Compress pictures: This helps increase your on-page loading velocity and may be achieved utilizing Photoshop or through the use of a web site like TingPNG earlier than importing.

Optimizing for each areas will make it simpler for Google to crawl and decipher your web site. However in the event you want a bit extra assist with alt textual content, learn the part under.

Key notes for writing alt textual content

Regardless of the most recent advances in expertise, search engine crawlers can’t see pictures like people do. They need to depend on the accompanying alt textual content to assist them out.

One finest apply for alt textual content is to maintain it easy. These descriptions are meant be quick and may embrace 125 characters or much less (together with areas). There’s no want for gimmicks or additional filler worlds like “that is a picture of …” Merely describe what the picture is about in essentially the most direct method potential.

Screenshot showing where to add image alt text in GoDaddy Website Builder
Screenshot exhibiting the place so as to add picture alt textual content inside GoDaddy Web site Builder.

For instance, the alt textual content for the picture above might be, “Shut up of somebody holding a pair of glasses.”

Picture optimization made straightforward

GoDaddy’s Web site Builder makes it straightforward to edit alt textual content on pictures. Merely click on on a picture insider the editor and write your alt textual content within the field designated for “Picture description.”

You may also use GoDaddy’s Web site Builder to routinely compress your pictures, together with another massive recordsdata you might have already uploaded.

8. Is your web site cellular pleasant?

Making your web site mobile-friendly is a vital issue for Google rankings. It’s a main purpose why mobile-first indexing was created and provides to the general comfort for customers on-the-go.

Customers ought to be capable to expertise your web site on a cellular or pill machine the identical method they do on a desktop.

It must be simply accessible while not having to pinch or squeeze to view your content material.

Wooden fence with sign that reads this way next to arrow pointing to the right
Picture by Jamie Templeton on Unsplash

Google’s Cell-Pleasant device is a good way to check your web site when optimizing for cellular units. Or in the event you don’t need to trouble with checking your self, GoDaddy’s Web site Builder has normal built-in cellular responsiveness.

9. Submit your sitemap

A sitemap helps engines like google crawl your web site and index it sooner. It consists of a file that comprises all of the URLs in your web page, plus metadata that exhibits every one’s significance and the date they had been final up to date.

When you’re not utilizing GoDaddy or a content material administration system (CMS) like WordPress, you’ll must create one utilizing a device like XML sitemap generator.

Submitting your sitemap to Google is the final step on this course of. You are able to do this by logging into your Google Search Console (GSC) account and getting into it within the “Sitemaps” tab within the facet bar.

Backlinko has an ideal step-by-step information in the event you want additional assist importing your sitemap hyperlink into your account.

10. Experiment with backlinking

Generally different web sites will hyperlink to your web site once they need to consult with you as a supply of knowledge. That is thought of backlinking and it helps increase your authority when Google notices they’re coming from related and respected web sites.

One other tactic is to associate with different web sites in your trade and visitor weblog on their web site. This lets you share your experience with comparable audiences so that you could backlink and achieve new leads.

It additionally helps to incorporate hyperlinks to different related blogs in your web site everytime you discover precious info you may share along with your viewers.

Moreover, Google and main engines like google take into account a backlink from a web site you don’t personal as a vote for your enterprise. Quite a few research counsel that backlinks from high quality web sites might help improve a web site’s rankings and visitors.

Associated: get backlinks to a small enterprise web site

11. Native enterprise

Open sign hanging on store front window
Picture by Mike Petrucci on Unsplash

Native companies could make use of further alternatives in engines like google with issues like Google My Enterprise (GMB). This enables brick and mortar or service companies to succeed in native audiences within the surrounding space by means of wealthy search outcomes.

In different phrases, your enterprise can have a devoted profile with Google that seems any time somebody submits a question for related companies of their space. It usually consists of issues like:

  • Your web site’s URL deal with
  • Images that spotlight your enterprise or providers
  • Buyer critiques and extra

All of this data may be optimized to enhance Search engine optimization and there are many different distinct issues to do to extend web site’s visitors domestically. You’ll find extra details about native Search engine optimization with this useful information from our weblog.

12. Measure your success

Google Analytics (GA) is a free device for monitoring web site visitors from any supply. Many digital entrepreneurs use it to gather perception on:

  • Goal audiences
  • Web site efficiency
  • Advert campaigns

Nevertheless, it may be a bit intimidating in the event you’ve by no means used it earlier than. GA comprises all kinds of experiences and knowledge that take time studying navigate.

It may also be a problem to set it up, because it requires a little bit of coding information to get began.

To make issues simpler, GoDaddy’s Web site Builder integrates with Google Search Console to trace search engine efficiency for you. It additionally supplies technical Search engine optimization strategies to assist enhance your web site.

Insight reports shown on GoDaddy Website Builder
Most GoDaddy Web site Builder plans present visitors insights you may entry inside your account.

Most plans for GoDaddy’s Web site Builder additionally embrace a simplified window contained in the platform for important natural efficiency. This makes is so there’s no must log in anyplace else till you’re prepared for extra superior steps. It’s an ideal launching level for freshmen inquisitive about studying extra about GA.

Try Google Analytics’ Analytics Academy playlist for extra info.

Ultimate takeaways

If you wish to have a aggressive edge in immediately’s on-line market, you’ll want to guarantee your enterprise is rating on engines like google. One of the simplest ways to try this is to enhance Search engine optimization in your web site, in order that search bots can crawl it and simply decide what your web site is about.

The extra Search engine optimization-friendly your web site is, the upper it’ll rank in search queries.


Customers with GoDaddy’s Web site Builder have the higher hand because it consists of built-in advantages like:

  • Standardized cellular optimization
  • Computerized XML sitemaps that don’t have to be maintained
  • SSL certificates with HTTPS for knowledge encryption
  • Entry to Google Search Console

You additionally get the additional benefit of 24/7 assist in case you want additional assist figuring out your subsequent transfer. And you may even go for further plans (like GoDaddy’s Search engine optimization Providers) to assist increase your on-line presence much more.

Bear in mind, bettering Search engine optimization on your web site is all about time and dedication. Now’s the time to leap in and capitalize on opportune moments that get your enterprise observed on-line.


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