13 Methods to Use Instagram Guides for Advertising in 2022


Instagram Guides are one of many latest methods to share content material on the platform. Because the characteristic was first launched in 2020 (together with Stay, Outlets, Reels and a rearranged house display—whew) manufacturers world wide have found how one can incorporate Guides into their advertising methods. And with 1.3 million folks utilizing Instagram day-after-day, every new characteristic presents some critical potential attain.

However there’s one thing about Instagram Guides that units them aside from all the app’s different options: to create a Information, you don’t must make any new content material. Exhausted social media managers, rejoice! Guides are all about taking pictures, movies and posts that exist already and gathering them collectively: consider it like a household picture album, minus the embarrassing bathtub pics.

Learn on for an summary of Instagram Guides, step-by-step directions on how one can make them, and a few examples of utilizing Guides as an efficient advertising technique.

What’s Instagram Guides?

Instagram Guides is a content material format that mixes visuals and textual content. Every information is a curated assortment of current Instagram posts accompanied by descriptions, commentary, recipes, and so on. Guides are just like weblog posts and provides creators extra space than conventional posts to share suggestions, inform tales, clarify step-by-step directions, and so forth.

San Francisco Spots Instagram Guide @mosseri


Guides embrace a canopy picture, title, introduction, embedded Instagram posts, and elective descriptions for entries.

When you create your first Information, a tab with a brochure icon will seem in your profile (alongside along with your posts, movies, Reels and tagged posts).

Adam Mosseri head of Instagram account


Guides can’t be favored or commented on by different customers—it’s extra of a one-way sharing expertise, like studying a e book or watching TV. However, they are often shared on Instagram Tales and through direct messages.

Information entries may be edited, added, or eliminated (that is one other factor that units them aside from different kinds of posts on Instagram—there may be much more room to edit in the event you make a mistake or must refresh the content material).

3 varieties of Instagram Guides

Right here’s a short overview of the totally different sorts of Guides you’ll be able to create on Instagram.

Place Guides

That is the concept that Instagram Guides was born for: sharing nice places, whether or not that’s hidden spots for tenting, eating places with low-cost blissful hours or the very best public washrooms in New York Metropolis (I made that up, but it surely’s a good suggestion, isn’t it?). These Guides are geography-focused, and usually focus on some sort of theme. For instance, the place to get vegan nachos in Seattle.

Eunice & Moe's Guide to Venice


Product Guides

One of these Guides is nice for small companies trying to promote services instantly on Instagram.

Product Guides are built-in with Instagram Outlets (so you’ll be able to’t add one thing to a product information except it’s a product on Outlets). When you’re a model that sells merchandise, these sorts of guides can be utilized for sharing new launches, or gathering up a bunch of merchandise in a particular class—like Our 2022 Swimsuit Assortment or The 9 Greatest Button-Ups for Brunch with Your Mom-in-Legislation. When you’re a creator, you may make guides utilizing items out of your favorite manufacturers (and possibly make some cash on it).

Collagen and Texture treatments


Submit Guides

One of these Information isn’t ruled by geotags or merchandise from rge Instagram Store tab—it’s essentially the most open-ended kind of information, and permits you essentially the most freedom when it comes to what content material you’ll be able to embrace. Any public put up may be included in a Information, so it may be something from The way to Meditate With out Falling Asleep to 8 Pugs I Wish to Hug.

The way to make an Instagram Information in 9 steps

New to creating Instagram Guides? Observe these steps to create Guides with posts, merchandise, or locations.

1. Out of your profile, click on the plus image within the higher proper nook and choose Information.

2. To choose your Information sort, faucet Posts, Merchandise, or Locations.

choose Instagram guide type places products posts

3. Relying on what your Information is about, you will have totally different choices for a way to decide on content material.

  • For Instagram Guides to locations: Search geotags, use saved locations, or use places you’ve geotagged by yourself posts.
  • For Instagram Guides to merchandise: Search manufacturers or add merchandise out of your wishlist.
  • For Instagram Guides to posts: Use posts that you just’ve saved, or your personal private posts.

select Instagram posts from grid

4. Faucet Subsequent.

5. Add your information title and outline. If you need to make use of a special cowl picture, faucet Change Cowl Picture.

6. Double verify the prepopulated place title, and edit as wanted. If you want, add an outline.

7. Faucet Add Place and repeat steps 4–8 till your information is full.

8. Faucet Subsequent within the higher proper nook.

9. Faucet Share.

Tip: The simplest solution to shortly add issues to your Information is to save lots of them beforehand, so be sure to’re hitting “save” on places or posts you’d like to incorporate (or, in the event you’re utilizing merchandise, add them to your wishlist). That means, Instagram could have the contents of your information pre-saved in a single location: no looking required.

13 methods to make use of Instagram Guides for your small business

When you’re guide-curious and unsure the place to start out, look to the consultants. Listed below are just a few examples of the way to make use of Instagram Guides to raise your model.

1. Create a present information

Tendencies change, however consumerism stays—and let’s face it, there’s nothing we will depend upon greater than the vacation season approaching means too quick. And present guides aren’t only for winter holidays: you may make them for Valentine’s Day, Mom’s and Father’s Day, weddings or birthdays (or actually any hyper-specific event your coronary heart wishes—canine’s adoption anniversary get together, anybody?) and showcase your favourite merchandise.

You can also make a present information that options solely merchandise that your model makes, or increase it to incorporate non-competing manufacturers that serve the identical viewers as you. For instance, an organization that sells funky pajama units may make a Christmas present information that additionally contains cozy slippers from one other model. It’s a great way to construct group, and it makes your information look much less like an commercial.

Skincare firm Pores and skin Health club made a present information outlining their favorite merchandise for Mom’s Day presents.

Skin Gym Mother's Day Gift Guide

Supply: Instagram

2. Compile an inventory of suggestions

Everyone seems to be an knowledgeable on one thing—whether or not that’s in a single day climbing, peeling a pomegranate or getting evening’s sleep, chances are high you (or your model) has a talent price sharing. Gathering an inventory of recommendations on a sure matter is a wonderful means to offer a service to your viewers—they get free, invaluable recommendation from you, which helps to construct a relationship (and in addition makes them extra doubtless to try the remainder of your content material). This isn’t a direct solution to earn income (just like the present information instance above) but it surely fosters one other essential factor of enterprise: belief from customers.

Brassware producers Perrin and Rowe complied an inventory of suggestions for designing the proper utility room. They included examples from different creators within the design business, fostering invaluable relationships with them, too.

Perrin and Rowe How To Create The Perfect Utility Room Guide

Supply: Instagram

3. Collect posts underneath a theme

If your small business is providing a number of services or products and posting several types of content material (and hey, you need to be!) you’ll be able to collect them collectively in a information underneath a particular theme. For instance, a restaurant may create a information that solely showcases their desserts, or a sports activities tools retailer may make a information to the very best baseball gear.

Instagram robotically organizes your profile chronologically (no less than, it does on the time of scripting this—solely the Insta-gods know what the longer term holds), so creating guides of your posts grouped collectively is a useful means in your followers to seek out precisely what they’re on the lookout for.

This vegan creator makes guides to plant-based eating places of their space underneath particular themes, like nachos, pizza and dumplings.

Vegan Nachos in Seattle & Tacoma

Supply: Instagram

4. Share your personal favorite merchandise

Inventive people are sometimes requested what types of instruments they use of their work—for instance, you may ask a podcaster what sort of microphone they use or sculptor what sort of clay is their favorite. Sharing a product information provides your followers an fascinating peek into your course of, and helps different aspiring creators discover the very best instruments for them.

This artist created a information to all the supplies they use of their work, making it simple for his or her viewers to buy the identical ones. (Professional tip: in the event you’re into affiliate internet marketing, this might be an effective way to include it and make some cash).

Hannah Matcha Shop The Art Materials I Use

Supply: Instagram

5. Create a ranked listing

Rating issues (objectively or subjectively) is sort of as a lot enjoyable to do as it’s to examine—this generally is a enjoyable team-building train in addition to an awesome methodology of making content material. Share your bestsellers, your hottest posts, otherwise you worker’s favorite merchandise in a ranked listing. You possibly can run a contest or put up a narrative asking your viewers to rank issues, and publish the outcomes as an Instagram Information.

Go to Brisbane created a information to town’s prime 10 signature dishes (zucchini fries rank #1).

Visit Brisbane Top 10 Signature Dishes in Brisbane

Supply: Instagram

6. Share a model story or message

It’s robust to manage what your new followers will see as a primary impression of your model—with solely 150 characters allowed in your bio and new posts shared on a regular basis, your profile at a look doesn’t give viewers a lot of an thought of who you’re.

Creating an Instagram Information that introduces your organization (and the values you maintain) is the proper solution to give potential followers a snapshot of your model. You possibly can share firm historical past, a founder’s bio, and a few of your top-selling merchandise and even targets as a model: consider this like a enjoyable different to a resume.

Bike firm Brompton shared some firm historical past, plus bios of present staff in this Instagram Information.

Brompton Bicycle We Are Brompton

Supply: Instagram

Most folk are accustomed to GoPro cameras, however GoPro UK made a information to the lesser-known options of the product.

Go Pro UK 10 Things You Didn't Know About GoPro

Supply: Instagram

7. Present step-by-step directions

Just like a information with suggestions or recommendation, a information outlining step-by-step directions gives a free service to your followers (how beneficiant!). This can be a useful solution to assemble posts collectively, particularly in case you are already operating an recommendation sequence or offering how-to directions on Instagram.

This digital creator typically shares how-to guides as carousel posts, however gathered all of them collectively in an Instagram Information that covers numerous methods for enhancing psychological well being.

Katie Eu Creator How to be alone and be okay with it

Supply: Instagram

8. Shoutout others in your group

It’s essential to do not forget that Instagram Guides aren’t simply restricted to your personal content material—you’ll be able to embrace posts from different creators or manufacturers too. That is each helpful to your followers and to your organization.

Guides with recommendation, posts or merchandise from a number of sources shall be extra useful and talk extra data than guides with a single supply. Plus, together with content material from different manufacturers (psst: make certain their values align with yours!) lets you create a constructive relationship with them. You’re constructing group and making invaluable connections—for instance, together with a model on a information will make them extra more likely to need to companion with you on a giveaway.

Regardless that you technically don’t must, it’s greatest observe to ask for permission earlier than together with a put up that isn’t yours in an Instagram information. Ship a fast DM to keep away from any awkwardness later.

This growth firm made an Instagram information outlining the very best eating places within the neighbourhood they’re creating in—its good promoting for the eating places, and useful data for people who could be contemplating actual property within the space.

Rendition Developments Top Mount Pleasant Patio Restaurants

Supply: Instagram

9. Collaborate with a creator

Instagram gives plenty of methods for companies to collaborate with creators, and guides make up a chunk of that advertising puzzle.

You possibly can create guides that characteristic your model ambassadors, collaborate with influencers to make Guides on their account, and extra. Just like the above, this helps to foster group. Moreover, it helps share your content material with a wider viewers: your followers will see your information, and the creator’s followers will see it, too.

Jewelry model Ottoman Fingers collaborated with creators for this influencer-focused Instagram information.

Ottoman Hands As Worn And Loved By Influencers

Supply: Instagram

10. Share a journey information

The journey business jumped on Instagram Guides as quickly as they turned obtainable—and whether or not your followers scroll by to really plan journeys, get inspiration or simply to daydream about their subsequent trip, they’re tremendous partaking (and sometimes, lovely).

When you’re a travel-related firm, that is the information for you… however some intelligent outside-the-box considering can align virtually any model with a geography-focused information. For instance, a operating shoe firm might present a information to the very best trails in a sure space, or a cat meals enterprise might make a information to cat-friendly motels within the metropolis. The world’s at your fingertips! Dream huge!

This tour information firm in Philadelphia created a summer time information of locations to go to and issues to do within the metropolis.

Philly Phavorites: Top Things To Do This Summer
Supply: Instagram

11. Promote causes and supply assets

For corporations that champion causes and have interaction in social activism, Instagram Guides present a spot to summarize efforts and share assets. In case your model isn’t particularly geared in the direction of social activism, you’ll be able to nonetheless do that—and in reality, you must! Utilizing your platform for social change is nice, whether or not you’re a houselessness-focused nonprofit or a home made hair scrunchie biz.

To have a good time Black historical past month, writer Random Home created a information to Black-owned unbiased bookstores.

Random House Black-Owned Independent Bookstores

Supply: Instagram

12. Share behind-the-scenes content material

Manufacturers within the inventive business typically share behind-the-scenes content material (and the web loves it). When you’ve already shared the method behind creating your crocheted halter tops or hand-carved strolling sticks on Instagram, collect that content material collectively to create a information.

This helps your viewers perceive extra about you and the way a lot work goes into your small business, which, you realize, is nice for enterprise.

Artist @stickyriceco created an Instagram information for an anniversary sale that contained behind-the-scenes content material like unboxing a brand new product.

Celebrating 4 years with StickyRiceCo

Supply: Instagram

13. Share gross sales or particular presents

The instance above additionally exhibits how you should utilize Instagram Guides to advertise your model’s gross sales or particular presents. You need to use guides to share what merchandise you’ll be together with within the sale, course of pics of making ready for the sale and even testimonials from earlier clients.

And with that, your information to Guides involves an finish. Time to start out making your first Instagram Information (or hold researching methods for advertising on Instagram).

Handle your Instagram advertising presence alongside your different social channels and save time utilizing Hootsuite. From a single dashboard you’ll be able to schedule posts and Tales, edit pictures, and measure efficiency. Strive it free at this time.

Get Began

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.


Please enter your comment!
Please enter your name here