130+ Social Media Acronyms Each Marketer Ought to Know


Studying a brand new language isn’t straightforward, and there may be sadly no Duolingo Owl for social media acronyms (Duo, when you’re studying this, I’m completely going to observe my Japanese later, please cease texting me). However correct, intelligent use of web abbreviations is a part of a profitable social media technique — so in case your model is utilizing social media for enterprise, you’re going to need to examine up.

Improper use of acronyms on-line will be complicated at finest and embarrassing at worst. You don’t need your organization to sound like somebody’s nice aunt Margy:

So we’ve put collectively the last word information to social media acronyms. Learn on for a crash course in web lingo.

Community-specific abbreviations

Community names

FB: Fb

G+: Google +

IG: Instagram

LI: LinkedIn

TW: Twitter

YT: YouTube

DM: Direct message

This can be a personal type of communication, seen solely between the sender and the recipient. On Twitter, Fb, Instagram, and LinkedIn, customers can “slide into” somebody’s DMs by sending a non-public message.

MT: Modified Tweet

Tweets that start with MT point out that the Tweeter has edited the content material they’re retweeting for brevity or different causes. That is additionally known as a Quote Tweet.

PM: Personal message

Personal messages are the identical as direct messages. If somebody asks you to PM them, they’re basically asking to maneuver a public dialog into the personal realm.

PRT: Partial Retweet

That is similar to a RT, however is used to indicate that you just’re solely quoting a part of what the opposite Twitter person mentioned initially. Possibly you’re condensing to avoid wasting area to your personal commentary, for instance.

RT: Retweet

As an alternative of hitting the retweet button, or retweeting with a remark, some Twitter customers repost a tweet and use “RT” plus the person’s deal with for attribution.

Fashionable social media acronyms and abbreviations

AFAIK: So far as I do know

Used when sharing information or stating one thing that you just consider to be true, however typing AFAIK reveals that you just aren’t utterly positive. You’re not an skilled, in spite of everything.

AKA: Often known as

This can be a helpful abbreviation when referring to of us who actually go by two names (Stefani Germanotta AKA Woman Gaga) or referencing a standard nickname (Simone Biles aka the GOAT). Additionally, see “GOAT.”

AMA: Ask me something

AMAs are social question-and-answer classes. Corporations, influencers, model representatives and on a regular basis of us may put up AMAs on Twitter, Reddit, or in a Fb or Instagram reside stream.

ASAP: As quickly as doable

For once you want one thing, proper now.

BRB: Be proper again

This is likely one of the authentic social media abbreviations, first used within the late Eighties or early Nineteen Nineties. It’s from the chat discussion board period, however finds its manner again on social when the precise event requires it.

BTS: Behind the scenes

Nope, not the Korean boy band. This abbreviation is used to supply followers a behind-the-scenes have a look at your model.


Peter Pan ✨magic✨ #bts #peterpan #flying #balletflex #behindthescenes #fyp

♬ GOOD TIME – Niko Moon


BTW: By the way in which

This social media acronym is used so as to add further information, go on a tangent, or throw some shade.

CMV: Change my view

You’re sharing an opinion, however are conscious that your opinion is likely to be flawed. You’re open to having a civil dialog. The truth is, there’s a whole subreddit devoted to CMV discussions.

change my view Reddit dogs without leashes dangerous

Supply: Reddit

DYK: Do you know

Do you know the DYK abbreviation is a good way to share a enjoyable truth along with your social media viewers? Write in your social media caption or embrace it as a hashtag.

ELI5: Clarify (it to me) like I’m 5

This social media abbreviation is common on Reddit, and is a method to request a easy clarification for a posh subject or idea.

FBF: Flashback Friday

A method to throw it again to the previous on a Friday.

FOMO: Worry of lacking out

If you happen to haven’t heard of FOMO, you’ve been lacking out. This social-bred phobia expresses the anxiousness of absence. For the homebodies there’s the antonym acronym JOMO, which implies Pleasure of Lacking Out.

FTW: For the win

A typically honest, typically sarcastic, typically full-of-genuine-excitement acclamation. (And on the opposite facet of the coin, FTL means for the loss.)

FWIW: For what it’s price

This social media acronym is often used to precise one’s opinion, however in a manner that isn’t impolite or overbearing. It reveals you’re not deliberately attempting to name somebody out in the event that they share one thing you don’t assume is appropriate. You’ll most frequently discover this on Twitter or message boards.

FYI: In your info

This social media acronym is an informative abbreviation, typically delivered with a touch of sass.

H/T: Hat tip

Typically simply HT, a hat tip is a digital nod that credit an authentic supply for intel or a picture. It will possibly additionally stand for heard by.

ICYMI: In case you missed it

A method to spotlight content material or information that may have been missed within the eternal blitz that’s social media.

IMO/IMHO: For my part / In my humble opinion

A disclaimer that somebody is sharing their opinion, not information, about one thing. Opinions are divided on whether or not the H stands for humble or sincere.

IRL: In actual life

IRL is used to tell apart when one thing occurs in actuality, not on social media, in video games or wherever else on the web.

JSYK: Simply so

This acronym is used when delivering helpful information.

LMK: Let me know

When somebody makes use of this social media abbreviation, they’re ready for suggestions or info. Creators will typically add “LMK if this helps!” after sharing recommendation.

MFW: My face when

This acronym is at all times accompanied with a picture that represents a facial features. It’s used each positively and negatively (for instance, “MFW I discover $50 in my previous pants” or “MFW my sister finds $50 within the previous pants I simply gave her).

my fave when I realize 2017 was 5 years ago

Supply: Reddit

NBD: No massive deal

Typically used as a humble brag for one thing that’s really a giant deal for the author of the social put up.

NP: No downside

A really chill response (no matter whether or not it was really an issue).

NSFW: Not protected for work

This one is actually not protected for work. Suppose twice earlier than utilizing it — and sharing any NSFW content material — on a company account.

NYT: Title your commerce

Utilized in teams and boards the place exchanges are made. Has misled many to imagine The New York Instances is in very excessive demand.

OC: Unique content material

One other manner of displaying that you’re sharing your individual content material, not another person’s concepts or phrases. Mainly the alternative of RT. For instance, sharing a photograph over Twitter that you just took could be OC. Sharing another person’s picture wouldn’t.

WFH: Working from residence

Unsurprisingly, this acronym gained a variety of traction in the course of the COVID-19 pandemic. Typically utilized in on-line chats with colleagues, however this may be helpful for social media as nicely.

SMH: Shaking my head

For the instances when it’s mandatory individuals know that you just’re unimpressed or incredulous, and presumably actually shaking your head behind that display screen.

TBH: To be sincere

Very like IMO, this social media abbreviation is used to indicate vulnerability, as a humble flex, to share an opinion or present you agree or disagree with one thing.

TBT: Throwback Thursday

Like FBF, that is one other social media-designated day of nostalgia.

TFTF: Thanks for the observe

Twitter slang. This social media abbreviation is a method to work together in a optimistic manner with somebody who not too long ago began following you on social.

TFW: That feeling when

Precedes an typically relatable expertise, and is often accompanied by a meme.

that feeling when you're just 15 minutes old lamb

Supply: Reddit

TGIF: Thank God it’s Friday

As a result of all people’s working for the weekend.

TL;DR: Too lengthy; Didn’t learn

Often used to supply a pithy abstract on one thing too prolonged for Web consideration spans. Or it’s the abstract typed out earlier than or after the lengthy clarification, type of just like the Coles Notes model of a social media caption.

WBW: Wayback Wednesday

Wayback Wednesday takes a visit down reminiscence lane on hump day.

WCW: Girl crush Wednesday

A day of the week to rejoice a self-identifying lady, often on Instagram, for no matter motive! There’s additionally MCM: Man Crush Monday. WCW can be utilized in a caption or as a hashtag.

Enterprise social media acronyms

B2B: Enterprise to enterprise

Shorthand for a corporation that provides services or products for companies (moderately than people).

B2C: Enterprise to client

Describes an organization that provides services or products on to prospects.

CMGR: Neighborhood supervisor

Neighborhood managers domesticate a model’s relationships on social media. To not be confused with social media managers, group managers have interaction and nurture the corporate’s group.

CTA: Name to motion

A name to motion is a verbal, written, or visible immediate. It provides individuals a directive on what to do subsequent, whether or not that’s “Enroll,” “Subscribe,” or “Name us at the moment.”

Useful resource: Right here’s how you can write an efficient CTA.

EOD: Finish of day

Often to indicate a deadline. For instance, “Please get this report again to me by EOD Monday.”

EOW: Finish of week

Identical as above, however for the tip of the week (TGIF).

EM: Electronic mail me

There’s no must schedule one other Zoom assembly. This may be discovered in writing.

ETA: Estimated Time Of Arrival

The abbreviation used when guessing when a deliverable is due. For instance, “What’s the ETA on that weblog put up we’re ready on?”

F2F: Nose to nose

This acronym is used when wanting to rearrange an in-person assembly. For instance, “Moderately than one other Zoom assembly, let’s schedule one thing F2F.”

IAM: In a gathering

An abbreviation to indicate that now isn’t the best time for a telephone name or an limitless barrage of textual content messages. You’re busy!

ISO: Searching for

Typically utilized in boards and teams the place issues are solicited, bought, or exchanged.

Facebook post in search of Mother's Day gifts small business BC buy and sell

Supply: Fb

IT: Info expertise

The division you’ll need to name once you’re having technical difficulties (after you attempt turning it on and off once more).

KPI: Key efficiency indicator

A key efficiency indicator is a measure that tracks how successfully an organization is engaging in its targets.

Useful resource: These are the KPIs to trace so as to measure your model’s success.

MoM: Month over month

Used to indicate development or quantitative modifications occurring every 4 weeks. Generally used for modifications in income, energetic customers, web page views or signal ups. There’s additionally YoY: 12 months over yr. This measures the identical quantitative metrics, however evaluating knowledge over 12 months as a substitute of 4 weeks.

OOO: Out of workplace

Often included in an automatic electronic mail, scheduled to be despatched when somebody is aware of they are going to be away from the workplace on vacation, touring for work, or in an prolonged workshop. For instance, “I’ll attempt to get again to you by Monday as I might be OOO for the subsequent three days on trip.”

P/E: Value to earnings

A ratio or metric typically utilized by buyers and enterprise analysts to find out the worth of an organization.

ROI: Return on funding

ROI measures how a lot revenue is delivered for given company initiatives. ROI is likely one of the most typical methods companies assess the success of campaigns and ventures.

Useful resource: Learn to monitor and enhance your social media ROI.

SEM: Search engine advertising

Search engine advertising is a technique of promoting on the Web. It includes buying adverts on search engines like google to extend web site site visitors.

search engine marketing: SEO

SEO goals to enhance natural search engine outcomes and improve the visibility of content material on the net.

Useful resource: Does social media affect search engine marketing? We let right here.

SERP: Search engine outcomes web page

These are the paid and natural web page outcomes which can be displayed by a search engine after a person performs a search.

SMART (targets): particular, measurable, attainable, related, well timed

A typical enterprise acronym utilized in goal-setting. It reminds the particular person setting the targets to create ones that may be tracked and really achieved.

Useful resource: Right here’s how you can set SMART targets to arrange your model for social media success.

SMB: Small and midsize companies

Small companies are companies with lower than 50 workers. Midsize (or medium-sized) companies usually have lower than 250. Additionally they are typically known as small and midsize enterprises (SMEs).

Useful resource: Is your model a small enterprise? Listed below are some suggestions that can assist you along with your social media technique.

SMM: Social media advertising

The observe of accelerating model consciousness and consideration on social media, with the target of constructing relationships and producing leads.

SMO: Social media optimization

Social media optimization ensures the usage of the suitable platforms for model advertising. It’s similar to SMM.

SoLoMo: Social, native, cell

Social, native, cell describes the convergence of cell and regionally focused social media advertising that’s grown in reputation because of geo-location expertise.

SRP: Social relationship platform

An SRP is a centralized platform that makes use of enterprise-grade expertise to permit firms to publish on a number of social media websites, in addition to monitor, reasonable, and analyze.

Useful resource: If you happen to’re searching for an instance of an SRP, look no additional. Hootsuite is a social relationship platform and right here’s how you can use it.

TBD: To Be determined/decided

Use this acronym when the knowledge you want isn’t identified but, as in “Cake for Alyssa’s birthday on Thursday! Flavour TBD.”

TOS: Phrases of service

Phrases of service are the authorized guidelines customers comply with observe to make use of a social platform.

UGC: Person-generated content material

Person-generated content material refers to any content material, together with posts, photographs, or movies, created by customers of a platform moderately than a model.

WOM: Phrase of mouth

Phrase-of-mouth advertising refers back to the viral passing of name dialog on-line by the energetic encouragement of an organization.

Technical acronyms used on social media

API: Software programming interface

An API is a set of instruments, definitions, and protocols that enables software program builders to backend one system with one other. As an example, Google Maps has APIs obtainable for internet browser and app integration in order that completely different firms can combine map expertise.

CMS: Content material administration system

A content material administration system is a platform that hosts the creation and administration of digital content material. Fashionable content material administration techniques embrace WordPress, Joomla, and Drupal.

CPC: Value per click on

The value an advertiser pays for every click on earned on a marketing campaign.

CR: Conversion fee

The conversion fee measures the proportion of people that have taken an motion in your marketing campaign comparable to views, registrations, downloads, purchases. Conversions are a key metric in terms of calculating ROI.

CRO: Conversion fee optimization

Measures taken to enhance conversions.

CTR: Click on-through fee

A click-through fee represents the proportion of people that click on on a hyperlink after being offered with the choice.

CX: Buyer expertise

Buyer expertise refers back to the relationship a buyer has with an organization by varied interactions and touchpoints. Mapping out the shopper journey is an effective manner to make sure a buyer could have a superb expertise along with your firm.

ESP: Electronic mail service supplier

In easy phrases, an ESP is a third-party firm that provides electronic mail companies, comparable to publication deployment or advertising campaigns. Fashionable firms embrace MailChimp, Fixed Contact, and Drip.

FTP: File transport protocol

A manner of transferring recordsdata or copying recordsdata between computer systems. Typically used for file switch between a server on a community and a consumer’s laptop. This is likely one of the best methods of transferring recordsdata — and likewise the oldest, because it was happening within the pre-internet period.

GA: Google Analytics

Google Analytics is an analytics platform for web sites. It permits entrepreneurs to trace web site guests, referrals, bounce charges, and extra.

Useful resource: We inform you how you can arrange Google Analytics and use it to trace your model’s social media success.

IM: On the spot messaging

Sending a typed message to another person’s laptop instantly. For instance, you’ll be able to ship an IM over Slack, Google’s Hangout Conversations or Skype chat.

OS: Working system

The software program that runs a pc, pill or smartphone. For instance, once you get a notification in your iPhone to replace to iOS 16, you’re updating the OS that runs your telephone.

PV: Web page views

Web page views is a tally of what number of guests have landed on a given internet web page. General web page views stats typically tracked alongside distinctive web page views.

RSS: Wealthy web site abstract

RSS, typically generally known as Actually Easy Syndication, is a format for syndicating internet content material. (Meaning content material from one web site is made obtainable for an additional web site.) Podcasts, blogs, and publishers depend on RSS feeds to share their content material with a large viewers.

Useful resource: Take a look at the Hootsuite Syndicator.

Saas: Software program as a Service

Software program as a service refers to cloud-based purposes which can be obtainable to prospects over the Web. It’s typically also called “on-demand software program” or software program plus companies.” Examples embrace electronic mail and calendar apps, and Hootsuite.

SOV: Share of voice

Share of voice measures the quantity of publicity an organization owns in comparison with its opponents. Social share of voice, then again, measures model publicity primarily based on social dialog about an organization.

UI: Person interface

The visible a part of a system that’s been designed for finish customers. Mainly, it’s the place people and machines meet.

URL: Uniform useful resource locator

A URL is the worldwide internet handle of an internet site or web page. This weblog put up’s URL is https://weblog.hootsuite.com/social-media-acronyms-marketers-know/.

UV: Distinctive views

Distinctive views are the variety of particular person viewers of a web page, video, or picture. For instance, if a single person reads a narrative on an internet site 10 instances, it is going to register as 10 web page views and one distinctive view.

UX: Person expertise

In digital design, person expertise examines how successfully individuals interface with techniques comparable to web sites or purposes. Good UX goals to grasp customers’ values, wants, skills, and boundaries.

VPN: Digital personal community

A non-public community that offers the person anonymity when utilizing the web by providing an encrypted connection, versus being on a public community. A VPN is likely to be used to guard the person from hackers or spy ware.

Gen Z social media acronyms

Gen Z has a spending energy estimated at over $143 billion — that’s some huge cash. And Gen Z’ers are identified for aligning their spending with their values, so now’s the time to be #relatable. Right here’s the abbreviations Gen Z is utilizing proper now.

411: Info

If you happen to’ve received the 411, what’s up.

AF: As f–––

An addition for emphasis, i.e. I’m hungry AF.

AFK: Away from keyboard

Used to let others know there is likely to be a little bit of a delay in replying to their message as a result of, nicely, you aren’t at your keyboard proper now or are at the moment offline.

BAE: Earlier than anybody else

Affectionate time period for somebody’s pal, crush or companion.

BC: As a result of

‘Trigger BC is simply simpler.

BFF: Finest buddies perpetually

An acronym that reveals somebody is a very, actually shut pal. Like, the perfect.

FFS: For f–––‘s sake

Simply whole exasperation.

FML: F––– my life

Typically used earlier than or after an unlucky anecdote.

GOAT: Best of all time

This social media acronym acknowledges the easiest of their area. Not everybody will get to be a GOAT. For instance, Simone Biles is the gymnastics GOAT.

HMU: Hit me up

Name me, get in contact, slide into my DMs, and so forth.

IDK: I don’t know

If you happen to don’t know what this implies, IDK how that can assist you.

IDGI: I don’t get it

An acronym used to precise confusion.

ILY: I like you

Typically additionally written as ILU. Additionally acceptable are hearts and blow-kiss emojis.

JK: Simply kidding

A useful add-on for when the joke’s not apparent.

JTM: Simply the messenger

Shorthand to point that you just’re not the supply of the data you’re sharing. Typically utilized in teams and message boards.

KK: Okay

A manner of claiming, “cool” or “all good” or “I received it.” However once you sort KK, you’re displaying that you just’re chill about that call. You’re informal.

LOL: Laughing out loud

As a result of we are able to’t hear your laughter on the Web.

LOML: Love of my life

One other shorthand time period of affection (used largely in platonic and romantic relationships—don’t use it along with your boss).

LMAO: Laughing my a–– off

For when laughing usually doesn’t minimize it. Or when one thing is actually humorous.

MRW: My response when

A social media acronym that’s most frequently paired with a picture or GIF to indicate the way you’re feeling about one thing.

NVM: Nevermind

Simply neglect about it.

Obvs: Clearly

Obvi can also be used, obvs.

OH: Overheard

Precedes a direct quote or paraphrase picked up from eavesdropping.

OMG: Oh my God

Or “Oh my goodness” additionally works.

OMW: On my manner

An abbreviation to make use of once you’re assembly up with somebody, or simply expressing being on the transfer on the whole.

Pls: Please

Please, sans vowels.

POV: Viewpoint

This acronym has been round a very long time, however it’s blown up particularly on TikTok: creators usually deal with the digicam as if it’s an individual, giving viewers that particular person’s viewpoint.


I’ll get the display screen mounted quickly after these payments 🥲 #pov

♬ authentic sound – CEO of smol pp


PSA: Public service announcement

A method to broadcast a message thought-about invaluable to most of the people.

RN: Proper now

An actual-time temper, i.e. “So hungry RN.” It’s also possible to ask somebody WYD RN? (Translation: What are you doing proper now?)

ROFL: Rolling on the ground laughing

A full diploma above LMAO.

SRSLY: Significantly

For critical incredulity.

TMI: An excessive amount of info

Used earlier than offering an excessive amount of info (i.e. “this can be TMI, however…”). Or to inform somebody they’ve: “That’s gross! TMI!”

TTKU: Attempt to sustain

Typically utilized in a sassy method to name somebody out after they’re not fairly quick sufficient to grasp a joke or a truth.

TY: Thanks

Or thx.

WBU: What about you

“I’m doing nice, WBU?”

WDYM: What do you imply

An abbreviation to indicate you don’t completely get what’s happening proper now. You want somebody to make clear for you.

WTF: What the f–––

Significantly, WTF. Additionally will be shortened to simply TF.

YOLO: You solely reside as soon as

Only some years in the past, YOLO was used loads to indicate that you just’re residing your finest life. Now, in true Gen Z type, it’s largely utilized in an ironic manner—it’s cringey.


#slay #yolo #cringe #genz #millennial #zillennial #bikeride #colonialparkway #jamestownva #williamsburgva #virginia #heyya #slayya

♬ authentic sound – 😳

YW: You’re welcome

Don’t point out it, utilizing solely as many letters as mandatory.

Grasp these acronyms and your model might be one step nearer to social media success.

(It’s all a part of creating an efficient technique).

Alright of us, class is formally dismissed. For now. Get your self a snack, you’ve been working laborious AF.

DYK Hootsuite makes SMM simpler and faster? Schedule, compose, and publish posts to FB, IG, LI, TW, and YT all from one dashboard. Srsly! Attempt it free rn.

Attempt it free!

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.


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