15 New Social Media Apps & Platforms You Would possibly Not Know About

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Social media is all the time evolving to fulfill the wants and pursuits of its customers. New social media platforms emerge to serve particular audiences or to supply one thing completely different. In 2016, a brand new app referred to as TikTok remodeled the social media panorama by its quick movies and informal, spontaneous aesthetic; it’s now the most-downloaded app on the earth.

Not all new social media apps will blow up like TikTok. However they do reveal how social tendencies and person expectations are evolving over time. When you’re not already maintaining a tally of the platforms beneath, it’s value checking them out to see how social media is altering in 2022.

New social media apps and platforms entrepreneurs ought to watch in 2022

TikTok

In human years, TikTok is just a kindergartener. However since being based in 2016, it has grown to greater than one billion month-to-month energetic customers.

Eight new customers be part of TikTok each single second!

Curiosity in TikTok continues to surge, with no indicators of slowing down:

Regardless of these staggering statistics, manufacturers have been slower to embrace the platform. In 2021, solely 9% of entrepreneurs have been utilizing TikTok to advertise their enterprise.

Chart showing that, out of all the social media apps, only 9% of marketers use TikTok to promote their business

 

Supply: Statista

As a result of TikTok has grown so rapidly, many individuals nonetheless affiliate it with Gen Z dance challenges. However in 2022, you will discover each sort of content material on TikTok — in addition to highly-engaged customers who need to uncover new manufacturers and merchandise by the platform.

Able to get began? We’ve received the whole lot it’s essential find out about TikTok in a single useful information.

Clubhouse

Clubhouse is an audio app, that includes chat rooms the place customers can drop in to hearken to stay conversations.

One of many newer social media apps on this record, Clubhouse was launched in March 2020 for iOS. An Android model adopted in Could 2021. In between these two dates, the app exploded in reputation, buying two million energetic weekly customers by December 2021.

That is particularly spectacular contemplating the app was technically nonetheless in beta-mode, and restricted to invitation-only. Curiosity was so excessive within the early months that invite codes have been reportedly promoting for $400. In July 2021, when Clubhouse opened as much as everybody, there was a ten million particular person waitlist.

However since then, enthusiasm has waned. Clubhouse peaked in February 2021, when huge names like Elon Musk and Mark Zuckerberg have been internet hosting chats, and declined from there.

Clubhouse is staying sharp by providing new options and partnering with TED. Nevertheless it faces stiff competitors from greater gamers, who’ve launched their very own audio-only apps.

Although its second within the solar may be over already, Clubhouse had an simple affect on the social media panorama.

Twitter Areas

Sizzling on the heels of Clubhouse, Twitter Areas launched in November 2020. Customers with not less than 600 followers might host stay audio chats, which have been open to anybody on Twitter. In October 2021, Areas opened as much as all customers, no matter viewers dimension.

It’s exhausting to know precisely how many individuals are utilizing Twitter Areas. Twitter has 436 million month-to-month energetic customers, however there is no such thing as a knowledge out there on what number of of them are additionally utilizing Areas.

Twitter Areas provides just a few distinctive options. Ticketed Areas, rolled out in August 2021, enable hosts to set entry charges and earn cash from their content material. It’s additionally testing Areas Recordings, which might enable customers to report and share their chats.

The emergence of Clubhouse and Twitter Areas proves that social audio is a high development in 2022.

Instagram Reels

Like Twitter Areas, Instagram Reels is just not a brand new social media platform a lot as a brand new characteristic. Nevertheless it’s nonetheless value listening to.

Reels launched in 2020 as Instagram’s reply to TikTok. Whereas video was already part of Instagram posts and Tales, Reels added some new capabilities. Instagram Reels are quick movies (15, 30 or 60 seconds) that may be edited proper within the app. In contrast to Tales, they don’t disappear after 24 hours. They stay in your feed, beneath a devoted tab:

Hootsuite's Instagram page highlighting the Reels tab

Reels provide extra subtle modifying choices than Tales: you’ll be able to edit clips collectively, alter the format, or add AR results. The outcomes are enjoyable and artistic, which is why Reels are so common on the Discover web page. And curiosity in Reels is unquestionably rising over time:

Ought to your model be making Reels? We ran an experiment to see if Reels would increase our engagement, and general we noticed a small enchancment. However Reels is usually a highly effective option to join with audiences, and Instagram has configured the app to showcase high quality Reels content material.

And should you’re already creating video content material for Tales, it’s positively value exploring Reels to increase the attain and lifespan of your content material!

Spotify Greenroom / Spotify Reside

The Clubhouse Impact strikes once more! In June 2021, Spotify launched their new app for stay audio conversations. Sound acquainted? The twist is that Spotify focuses on musical artists and athletes, leveraging their present person base of podcast and music followers. Whereas a Spotify account isn’t required for Greenroom, you’ll be able to log in to the app along with your Spotify credentials.

Spotify Greenroom additionally permits the host to report the stay chat, turning conversations into podcasts that combine into Spotify’s audio choices. They’ve additionally created a Greenroom Creator Fund to encourage uptake of the app.

A month after launch, they’d 141,000 downloads on iOS and 100,000 on Android. Whereas this new social media app hasn’t taken off in a giant manner, Spotify has the benefit of constructing on a platform that’s already audio-focused.

In March 2022, Spotify insiders confirmed to Bloomberg that Greenroom was being rebranded as Spotify Reside, and integrating it with their app to make the content material extra accessible to customers. This transformation is anticipated to occur within the second quarter of 2022, and confirms that Spotify is banking on the expansion of stay audio.

Discord

Simply as TikTok was as soon as merely “the dance problem app”, Discord was launched in 2015 as a distinct segment app for the gaming group. Since then, it’s grown into a serious participant amongst chat-focused social media platforms, with 150 million month-to-month energetic customers as of September 2021.

Discord continues to be common amongst avid gamers, who can stream video games on the app. However different communities use the video, audio, and textual content options to speak about every kind of matters, from relationship reveals to sports activities.

Whereas Discord doesn’t promote advertisements, manufacturers can nonetheless have a presence on the app by creating their very own channels or servers (collections of associated channels on a subject). The emphasis on real connection and dialog provides an opportunity to construct deep relationships and acquire worthwhile buyer insights.

Twitch

Based in 2011, Twitch is among the oldest platforms on this record. And though it has 15 million energetic customers, until you’re within the sport house, you’re most likely not acquainted with it.

Right here’s the deal: Twitch is a video streaming platform, the place creators stream stay content material to their audiences. As of December 2021, there have been 7.5 million energetic streamers. Whereas video games nonetheless dominate the platform, streamers create every kind of content material: cooking reveals, make-up tutorials, and musical performances. In a single quarter, Twitch customers watched 5.44 billion hours of streaming content material.

As Twitch continues to develop its attain past the gaming group, manufacturers have extra alternatives to achieve audiences by the app. Corporations can create their very own branded channels, associate with Twitch influencers, or purchase advertisements on the platform.

Need to be taught extra about Twitch? We’ve created a information to Twitch advertising and marketing for you.

Patreon

Based in 2013, Patreon permits content material creators to earn cash from subscriptions. In alternate for his or her monetary help, subscribers obtain entry to unique, common content material and might work together with content material creators. Since its inception, Patreon has grown to greater than 250,000 creators and over eight million paid subscribers.

For creators who’ve developed a following on different platforms like YouTube or Instagram, Patreon can present extra possession and management over income. Patreon provides two fashions: a month-to-month subscription or a plan that means that you can pay per submit.

It’s free to start out an account, and Patreon takes a lower as soon as creators begin incomes income. For creators who’re annoyed with the income fashions of bigger social media platforms, Patreon is a chance to create a extra direct relationship with followers. As platforms like TikTok and Instagram have drawn criticism from creators for complicated and secretive fee packages, platforms like Patreon provide a extra clear mannequin that advantages creators.

Substack

The only option to describe Substack is as an e mail e-newsletter platform. Based in 2017, Substack is a publishing platform that leverages the facility of particular person creators over media retailers. Every creator has their very own publication, which permits them to attach immediately with audiences with out the oversight of a writer.

Creators can provide paid tiers (beginning at $5 USD/month) in addition to free content material. Like different social media platforms, Substack depends on influencers to construct its viewers, and has supplied six-figure advances to entice well-known writers to publish on the platform.

Comparatively talking, Substack continues to be fairly small: as of November 2021, it had a million paid subscribers. Nonetheless, that’s a dramatic improve over the 250,000 subscribers it had in September 2020. The highest 10 publications generate $20 million in revenue every year. And curiosity in Substack is continuous to develop:

Substack represents a departure from many different social media platforms, which reward novelty and rapid gratification. Creators on Substack sometimes produce long-form, in-depth written content material, which requires deep engagement with topics and matters. Substack prides itself on deviating from the “consideration financial system,” which depends on clickbait and sensationalism. Every Substack capabilities as a group for its viewers, who can submit feedback and work together with posts.

Substack represents a shift away from conventional publishing, as customers flip away from bigger retailers in favor of curating a personalised choice of writers and creators. Its rising reputation means that, regardless of rumors of declining consideration spans, customers are very prepared to interact with in-depth, high quality content material.

Reddit

Based in 2005, Reddit isn’t precisely a brand new platform. However regardless of being one of many most-visited web sites on the earth with 50 million every day energetic customers, it’s nonetheless missed by many manufacturers and entrepreneurs.

Reddit is a superb platform for reaching youthful audiences: 36% of 18- to 29-year-olds within the US are customers. Two-thirds of these customers are males, based on our Digital 2022 International Overview Report. It’s additionally nonetheless rising: Reddit added 30% extra customers in 2019 and doubled its valuation in 2021. It’s is also investing closely in new options and improved person expertise.

Chart: Reddit age demographics
Reddit age demographics, Supply: Statista

For manufacturers, this development interprets to extra alternatives to attach with audiences. As a result of Reddit is organized by “subreddits,” that are communities centered on particular matters or pursuits. This permits entrepreneurs to hone in on their goal audiences with a excessive diploma of precision.

Manufacturers can promote on Reddit, by promoted posts, banners, and homepage takeovers. However they’ll additionally construct relationships by natural engagement, by creating and taking part in communities, becoming a member of discussions, and replying to feedback. One common technique of partaking with customers is internet hosting AMAs (“Ask Me Something”) chats Reddit customers are savvy, and can rapidly downvote content material that they dislike. The democratic nature of the platform implies that you don’t have a lot management over the dialogue: manufacturers can’t delete or conceal vital feedback on their posts, for instance. However that in-built transparency additionally offers the chance to construct actual belief and engagement with audiences.

Telegram

Messaging app Telegram was based in 2013, as a privacy-focused different to greater platforms like Fb. Customers can alternate recordsdata, images, movies and extra by chats by group chats that may embrace as much as 200,000 individuals. There are additionally public Telegram channels, which might entice hundreds of thousands of followers.

Telegram has grown quickly lately: in January 2021 it was essentially the most downloaded app on the earth, and it now boasts 550 million month-to-month energetic customers. Lately, it has attracted much more consideration for its position within the Russia-Ukraine Battle.

Telegram solely lately added promoting to the platform in October 2021, and continues to be working it in check mode. Advertisements are restricted to public channels, and Telegram has promised to not give advertisers entry to non-public knowledge or monitor whether or not customers click on on advertisements. As an alternative of concentrating on particular person demographics or pursuits, advertisers can select the matters, channels and languages for his or her advert. Manufacturers can even attain audiences organically by beginning public channels or creating chatbots to help clients.

Public

Based in 2019, Public is each an investing app and a social community for customers fascinated with finance, cryptocurrency, and investing. Customers can handle their portfolios by the app, in addition to alternate non-public messages and be part of discussions on public channels.

In its first 18 months, Public grew to over one million members by specializing in variety and accessibility, attempting to achieve new traders in addition to those that are underrepresented in monetary sectors. It now has over 3 million members, 40% of whom are ladies and 45% BIPOC.

They’re additionally leaping on the stay audio bandwagon with Public Reside, providing real-time audio discussions. In contrast to Clubhouse or Twitter Areas, the place anybody can host a chat, Public Reside is extra intentionally programmed. Audio system are vetted specialists in monetary matters, and reveals are hosted at common intervals.

It’s a very good time to deal with the rising private finance group. In recent times, curiosity in crypto has surged. One in 10 web customers now invests in not less than one cryptocurrency, and analysts anticipate that quantity will triple by 2030.

Public is an instance of a brand new social media app that isn’t attempting to be the whole lot for everybody. It’s centered on a selected area of interest and matter, and is betting {that a} rising variety of customers shall be drawn to that depth. If your organization isn’t within the finance house, Public is probably not related to you. Nevertheless it’s value contemplating how smaller social networks that serve area of interest audiences can play a job in your advertising and marketing technique.

Polywork

Does LinkedIn lastly have a challenger? Polywork, launched in April 2021, is a brand new social media platform centered on skilled networking, the place customers can create profiles, curate a private feed, and attain out to different customers to collaborate and work collectively.

In contrast to LinkedIn, the place customers have a single headline describing their present position or specialty, Polywork designed for the hustle-culture era, permitting customers to spotlight a number of roles, facet gigs, ardour initiatives, and specialties.

Along with profiles, Polywork goals to attach people with skilled alternatives. For that, they’ve created their House Station, the place customers point out what sorts of initiatives or roles they’re open to being contacted about.

Polywork continues to be technically in check mode, and is invitation-only. Nevertheless it’s thrilling to see somebody lastly shaking up the skilled networking house, with a extra Gen Z-friendly platform. It’ll take quite a bit to unseat LinkedIn, which has 722 million members. However Polywork is value maintaining a tally of, because it represents an thrilling evolution in skilled social networking.

Yubo

Launched in 2015, Yubo is a live-streaming app with a deal with friendships and connection, with 650 million customers throughout 40 international locations. Although it was based in France (bonjour!), 60% of its customers are based mostly in Canada and the US. And through the early months of COVID, when everybody was caught at house, Yubo tripled its every day person base.

Yubo customers can create video chats, the place the streamers can work together with viewers. Customers can add one another as associates, which permit them to start out particular person chats.

Amongst new social media apps, Yubo is especially teen-friendly, with a devoted group for customers 13- to 17-years-old. And Yubo has invested vital sources in making the platform a protected house for customers. There’s a Security Hub that customers can entry 24/7 to report issues or ask questions. There’s additionally human and algorithmic monitoring of content material to swiftly handle any breaches of the group pointers. And customers who share private info in a chat, reminiscent of their telephone quantity, will obtain a pop-up security alert to coach them about threat.

This focus is refreshing, given what number of platforms have change into unsafe areas the place customers (significantly ladies and folks of coloration) face harassment and threats. Whereas Yubo doesn’t provide promoting or alternatives for model partnerships, it’s an instance of how person expectations round security and privateness are altering.

Triller

Launched in 2015, Triller is a video-sharing app the place customers can report and edit quick movies, which will be synchronized to music utilizing synthetic intelligence. That characteristic makes it significantly common with musicians, and Triller counts celebrities like Justin Bieber, Cardi B, and Publish Malone amongst its customers. It’s additionally expanded into sports activities, streaming skilled combating and boxing occasions as a part of Triller Struggle Membership.

With its emphasis on music and lip sync movies, Triller is a transparent TikTok competitor. In 2020, this new social media app exploded after India banned TikTok, and gained 29 million customers in a single day. Nonetheless, the app has additionally admitted to inflating their person numbers previously, making it exhausting to know precisely how common it’s.

Nonetheless huge it’s proper now, Triller intends to get greater, and change into greater than only a TikTok competitor. They lately carried out new options for creators, together with one that permits customers to report and broadcast from each the back and front cameras on their iPhones. And in March 2022, they introduced the acquisition of Julius, an influencer advertising and marketing platform. The acquisition alerts that Triller is severe about constructing alternatives for manufacturers to achieve audiences and run campaigns on the platform.

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