16 of the Greatest TikTok Instruments to Enhance Your Advertising and marketing


Do you will have a trusted field of TikTok instruments? If not, it’s time to construct one.

As of 2021, TikTok had 78.7 million customers within the US alone. And it’s projected to succeed in 89.7 million customers by 2023. The app retains rising its person base with no signal of slowing down.

For you, meaning extra alternatives to succeed in your viewers. However with alternative comes competitors. Extra accounts similar to yours, besides with extra likes, feedback, and follows. Yikes. You is perhaps asking your self, what have they got that I don’t? The reply is probably going a stable TikTok creator instrument package.

With so many proficient creators publishing content material, you’ll need all the benefits you will get. So, we’ve compiled an inventory of expert-approved TikTok instruments. We’ve bought you lined, from scheduling to analytics, engagement, modifying, and adverts. Have a look beneath.

TikTok scheduling instruments


A constant TikTok posting schedule grows your model consciousness and might enhance your follower rely. An incredible scheduling app makes it straightforward to take action.

Pendulum lets you schedule and submit TikTok movies immediately from Hootsuite. In fact, we’re somewhat biased, however we love Pendulum’s straightforward integration and comfort.

TikTok Pendulum Major Tom swag bags

Pendulum additionally has an in-app evaluation of your movies. And, it helps you to simply create and save experiences which you can ship on to your shoppers. If you happen to’re a social media supervisor with a number of shoppers, you’ll have help for as many TikTok accounts as you add.

Sitting at $6.99 monthly per account (or free for Hootsuite Enterprise customers), this TikTok instrument’s affordability makes it a well-liked function.

Pendulum share and analyze your TikTok videos

TikTok’s video scheduler

TikTok’s personal Video Scheduler is a handy and fail-safe scheduling possibility.

You simply want to make use of TikTok in your desktop to do it, as you may’t entry this function on the cell app. If you happen to do your whole different social scheduling on a unique platform, it is perhaps value putting in a TikTok integration instrument so that you don’t should toggle backwards and forwards.

If you happen to stick to scheduling immediately in TikTok, you’ll be capable to schedule posts 10 days prematurely.

Notice: when you’ve scheduled your posts, you gained’t be capable to edit them once more. At this level, they’re pretty much as good as revealed items. So, you’ll should delete, edit, and reschedule for any essential modifications.

TikTok analytics instruments

TikTok Analytics

You’ve bought entry to in-app analytics for those who’ve bought a TikTok account. The dashboard has most metrics that you simply’ll need to regulate as entrepreneurs, influencers, and enterprise homeowners. These analytics are straightforward to know and entry, providing you with priceless perception into your TikTok technique.

Model Maxima Analytics

If you happen to’re within the enterprise of making TikTok advertising and marketing campaigns, we advocate Model Maxima Analytics. This app supplies real-time visualization of how effectively your hashtags, key phrases, model marketing campaign, or occasion is doing.

It not solely measures and tracks however offers you actionable insights into your technique. And, bonus factors, if that you must maintain your consumer within the loop, it has presentation-ready graphics at your fingertips.

TikTok instruments for engagement


Brandwatch is nice for participating together with your TikTok viewers. The app pulls “information from 95m+ sources together with blogs, boards, social networks, information, movies and evaluation websites.” BrandWatch will crawl these sources and pull out search phrases you’ve flagged.

By monitoring queries and search phrases the place you present up, you might be the place your viewers is speaking about you or subjects that relate to you. You possibly can even monitor the tone of peoples’ feedback. The app can flag whether or not it’s optimistic, impartial, or unfavourable. Then, you may reply immediately in Hootsuite.

You should use Brandwatch to watch TikTok songs or hashtags, then use the upward-trending ones in your content material. As you understand, leaping on rising songs does unbelievable issues on your engagement. In response to TikTok, 67% of customers need to see widespread or trending songs in your movies.

Paid TikTok auto instruments for engagement

If you happen to got here right here to see which bots or auto instruments we advocate, be warned: we’re about to disappoint you.

On the subject of shopping for TikTok auto instruments for engagement, it’s best to know that automating feedback, replies, likes, and follows could also be penalized by TikTok. Extra possible than not, you’ll be hit with a “Lowering inauthentic exercise” pop-up, and your likes or follows might be eliminated.

Don’t get us improper — the attract of tripling your follower rely or likes and feedback on a video might be virtually irresistible. However, assume twice earlier than you spend your cash. Check out what occurred after we tried.

What you are able to do as a substitute:

Airtable for TikTok

Among the best issues you are able to do for your self as a TikTok marketer is to make a content material calendar. It retains your posting cadence constant which in flip helps with engagement.

Airtable is a spreadsheet-database hybrid with a ton of potential.

For social media content material calendars, you may collaborate with the remainder of your crew and your shoppers on the platform. You possibly can present and inform in a single easy-to-edit place. Plus, you’ll have a macro-shot of your weekly, month-to-month, and yearly technique.

TikTok modifying instruments

Adobe Premiere Rush

Adobe Premiere Rush is the primary third-party app that permits you to publish on to TikTok. Adobe created the app for all modifying ability ranges and included options like velocity ramping, filters, and transitions.

Attributable to Rush’s recognition, there are a ton of video tutorials obtainable — together with ones on TikTok.


CapCut is an all-in-one video modifying app. It’s personalized to ship in your TikTok wants and is supplied with trending stickers and customized fonts. Oh, and one of the best half? It’s fully free.

CapCut is owned by the identical mother or father firm as TikTok. So far as TikTok viral instruments go, you understand it’s bought every thing you want. Try the CapCut TikTok account for hacks.


right here comes the tutorial #capcut #viral #fyp #videoedit #tutorial

♬ authentic sound – CapCut – CapCut


GoPro’s app Quik is an journey content material creator’s greatest buddy. This TikTok modifying instrument will robotically match your content material with “beat-synced themes and transitions to create gorgeous and shareable edits.”

So, for those who’re busy kayaking to the following cliff-jumping spot however nonetheless need to submit, that is the app for you. So far as TikTok auto instruments go, Quik is among the many most helpful and time-saving.


Introducing #Quik 📲 The very best of our app. Get essentially the most out of your images/movies, regardless of which telephone or digital camera you’re utilizing. Obtain hyperlink in bio

♬ authentic sound – GoPro

TikTok creator instruments

TikTok Creator Fund

Again in 2021, TikTok made Creator Instruments obtainable to all public accounts. However, inside these instruments, the Creator Fund continues to be gated. In response to TikTok, to be eligible for the Creator Fund, it’s important to meet this standards:

  • Be based mostly within the US, UK, France, Germany, Spain, or Italy
  • Be no less than 18 years outdated
  • Have no less than 10,000 followers
  • Have no less than 100,000 video views within the final 30 days
  • Have an account that matches with the TikTok Group Pointers and phrases of service

If you happen to meet these factors, it’s value signing up for a Creator Fund account. Your widespread movies may make you a few additional {dollars}. Although, it’s a good suggestion to weigh the Creator Fund professionals and cons earlier than deciding.

TikTok adverts instruments

TikTok Techniques

So TikTok Techniques itself isn’t precisely a TikTok instrument — nevertheless it gives you the learnings that you must carry out higher. The e-learning collection is placed on by TikTok for TikTok entrepreneurs. They are saying it can flip you into “an Adverts Supervisor professional,” regardless of your promoting objectives.

A four-part collection, TikTok Techniques covers:

  1. Attribution,
  2. Concentrating on,
  3. Bidding and Optimization, and
  4. Catalogs and Inventive.

TikTok Pixel

Seeking to higher monitor how a TikTok marketing campaign is doing? Use TikTok Pixel, a instrument that tracks how your TikTok adverts influence your web site. It’s basically a bit of code you embed that may monitor your person’s journeys.

TikTok Pixel permits for straightforward conversion monitoring and the potential to optimize your TikTok advert campaigns. You’ll additionally be capable to create customized audiences based mostly on the habits Pixel’s tracked in your web site.

TikTok Promote

If you happen to’re seeking to enhance current content material with a Creator profile, check out Promote. Promote is out there to all TikTok customers underneath Creator Instruments. This TikTok advert instrument can pump up your video views, web site clicks, and follower rely.

The very best a part of TikTok Promote is how easy it’s to make use of and the way far your greenback can stretch. TikTok says that by Promote, “You possibly can attain as much as ~1000 views for as little as 10 {dollars}.”

TikTok Promote options:

  • Versatile spending quantity
  • You possibly can select a promotion purpose of extra engagement, extra web site visits, or extra followers
  • Both customise your viewers or let TikTok select for you
  • A set price range and timeframe

Different TikTok instruments for entrepreneurs

Adobe Inventive Cloud Categorical

Adobe Inventive Cloud Categorical is nice for TikTok. The app’s drag and drop options, preloaded templates and themes, and video resizing capabilities make it fast and straightforward to create customized TikTok movies. You possibly can add textual content, animation, and stickers that aren’t discovered within the TikTok app.

Don’t anticipate to make use of Categorical to design your whole model; this app’s energy lies in creating fast, ephemeral, easily-consumed clips. The kind of bite-sized movies TikTok loves. 


#advert Adobe @CreativeCloudExpress makes my lifetime of a enterprise proprietor, artist, and creator simpler. #EasyWithAdobeExpress #AdobePartner

♬ Powerful Stuff, Simple Stuff – Rocky Paterra


Do you, like so many others, cringe on the considered writing copy? Don’t fear; there’s an app for that. Even for those who (like us) love writing captions however have an excessive amount of in your plate, CopySmith could possibly be the reply.

CopySmith is copywriting AI that generates copy and content material for you. With a few minor tweaks and edits, you’re left with captions created in half the time.

CopySmith copyrighting tool

This TikTok instrument checklist is certainly not exhaustive. Discovering the apps that may prevent time, make your life somewhat simpler (taking a look at you, Pendulum), or present you the content material tendencies your viewers is into might be value their weight in gold.



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