19 Continuously Requested Social Media Questions [ANSWERED]


What do a household BBQ and knowledgeable networking occasion have in widespread? The truth that somebody goes to ask you, “How do I am going viral?” or different social media questions, like, “Do you simply publish on Instagram all day?” #no

Most individuals know social media is nice for enterprise, however generally these on the high don’t all the time perceive particularly the way it works. Whether or not it’s the C suite you have to deliver in control, a hiring supervisor, or your nosy aunt Meg, be ready with these solutions to the preferred social media questions.

19 steadily requested social media questions

1. What’s a social media supervisor and what do they do?

A social media supervisor is somebody who manages social media for a model or a number of manufacturers.

A social media supervisor’s obligations can span throughout social media advertising and marketing technique, content material creation, efficiency evaluation, social listening, neighborhood administration, and, generally, customer support.

Alongside their crew, they social media managers additionally plan natural and paid campaigns, develop a content material calendar, and community with different manufacturers and influencer companions.

Typically social media managers are known as digital advertising and marketing managers, neighborhood managers, or model creators.

Massive corporations sometimes rent in-house social media workers, or depend on long-term company contracts. Small companies could solely have the funds to rent one full-time particular person, leading to them being a “jack-of-all-trades” social media supervisor. These versatile entrepreneurs typically do every part from technique to taking pictures movies and every part in between. Or, they could outsource to freelance specialists in design, manufacturing, or writing to assist out.

2. How a lot does social media advertising and marketing price?

How a lot does a automotive price? Relies upon if it’s a Kia or a Mercedes. The identical goes for social media advertising and marketing: You possibly can spend lots or a bit of. However, the quantity you spend isn’t a assure of how shortly you’ll attain your targets. In spite of everything, a Kia and a Mercedes can each get you to the identical place on the time.

Working tons of advertisements or hiring an skilled company to handle your accounts can lead to sooner progress. However, cash can’t substitute technique. Irrespective of how a lot you put money into social media advertising and marketing, you have to know your target market, set measurable targets, create a content material technique, check various kinds of social media content material, and extra. You additionally want to know social media ROI to know the way a lot you’ll be able to spend on selling your services on social media and nonetheless make revenue.

Even in the event you handle every part in-house, you continue to must cowl the expense of your time (or your crew’s), plus:

  • software program/instruments to provide and handle content material,
  • product or cost for influencer advertising and marketing campaigns,
  • advertisements price.

Undecided what you have to be spending? We now have a information on tips on how to create a social media funds for companies of all sizes.

3. Is being a social media supervisor an actual job?

Hopefully by now, most individuals notice working in social media is an actual job. As of 2021, 91% of corporations with over 100 staff use social media advertising and marketing.

graph of percentage of companies that use social media marketing


The general public expects most corporations to have a social media presence, so the full-time jobs to handle these accounts are very actual. In addition to working instantly for an organization, social media managers also can work for businesses representing a number of purchasers, or freelance.

Content material creators—who was known as influencers—are additionally a type of social media managers, however they’re centered on constructing their very own manufacturers as a substitute of an organization’s. This was seen as a one-in-a-million shot at success however is changing into more and more extra widespread and financially viable because the creator financial system continues to take off.

4. How do I get extra followers, particularly on a model new account?

Constantly publish high-quality, related content material your target market needs to see. Experiment typically to find which varieties of content material work greatest.

However how do you try this? Sticking to a centered editorial calendar and usually repurposing content material.

Within the meantime, in the event you can’t stand observing “0 followers” in the beginning of a brand new account, and you’ve got the funds for it, think about operating advertisements to herald your first couple hundred followers.

In earlier years, cost-per-like campaigns have been low-cost, however skyrocketed to an common of $0.52 per like in 2021. In 2022 and past, you will get a greater bang in your buck whereas nonetheless constructing a following with retargeting campaigns.

5. Is shopping for followers actually that dangerous?

Sure. Don’t do it.

Want proof? We’ve run a number of experiments and the outcomes are clear: Shopping for followers damages your popularity and may probably result in your account getting blacklisted. Some providers are outright scams, whereas others ship what they promise—1000’s of followers—however these followers aren’t actual, don’t remark or like, they usually don’t do something to extend the metrics that matter, like your engagement price.

Wish to spend cash to spice up your followers in a legit approach? Congrats, that’s known as promoting. Right here’s tips on how to get probably the most out of your social advert campaigns as a beginner.

6. How do you go viral?

One doesn’t merely “go viral.”

The black gates resulting in the social media elites are guarded by greater than only a few viral posts. There may be content material there that doesn’t sleep. The analytics are ever watchful. It’s a bustling wasteland, riddled with Instagram Reels, selfies, and sponsorships. The air there may be an intoxicating fume. Not with a ten thousand particular person digicam crew may you do that.

As Boromir famously says in The Lord of the Rings: “It’s folly.”

Maybe Boromir would have felt in a different way about strolling into Mordor if he would’ve had a information resembling this one on one of the best social media tendencies to go viral.

7. Which social media platforms ought to I take advantage of?

The one appropriate reply is, “Not all of them.” You may be profitable with one social media channel, although preserve it to a max of three or 4 primary ones to concentrate on. (Until you’ve received a giant crew to deal with greater than that—then by all means, go for gold.)

When selecting which social platforms to make use of, search for matches that:

  • are the place your viewers hangs out
  • have promoting or different promotional choices
  • align with the varieties of content material you need to create

Whether or not you’re establishing new enterprise accounts or auditing your efficiency, figuring out which platforms to make use of depends on having up-to-date statistics on every platform. Fortunate for you, we’ve our free, in-depth Social Developments 2022 report with all of the demographics you have to resolve the place to focus your time this yr.

8. How many individuals use social media?

As of Q1 2022, 4.62 billion individuals use social media, which is 58.4% of the world’s inhabitants. That’s additionally an 8% leap from 2021, when simply over 50% of the world was on social.

essential digital headlines January 2022 infographic

9. What’s the hottest social community?

Fb with 2.9 billion month-to-month energetic customers. Subsequent up is YouTube with 2.5 billion month-to-month energetic customers, then WhatsApp (2 billion) and Instagram (1.47 billion).

graph of most popular social networks with Facebook in number one spot


Because the dad or mum firm of Fb, Instagram, Fb Messenger, and WhatsApp, Meta reaches 3.64 billion customers per thirty days. That’s 78% of the world’s 4.6 billion social media customers.

Technical social media questions

10. How do you create a superb social media technique?

There isn’t a one-size-fits-all social media technique. Your technique is restricted to your online business. However one factor that is the identical throughout each profitable social media technique? Making every part about serving your viewers.

Model new to growing a technique, or trying so as to add one thing new to your toolbox? Try the next sources:

Need full steering on each side of making and optimizing your social technique? Attempt the Hootsuite Social Advertising course.

11. How do you calculate engagement price?

Your engagement price per publish is the share of your followers who interacted with that publish. Your general engagement price is the common engagement every publish acquired throughout a selected time interval.

To calculate it, take the full variety of engagements in your publish and divide it by your complete follower depend.

(Engagements / Complete followers) x 100 = Engagement price

Desire a shortcut? Attempt our free engagement price calculator, which incorporates benchmarks to measure your efficiency.

So what counts as an engagement?

  • Like
  • Remark
  • Share
  • Save (on Instagram)

For codecs like Instagram Tales, engagement is also a DM reply, clicking a hyperlink sticker, answering a ballot, or different Story actions. Engagement choices fluctuate by platform however these are those most have in widespread.

12. What number of hashtags ought to I take advantage of?

Every platform has its personal guidelines about this. For instance, Instagram permits a most of 30 hashtags per publish.

However must you use all of them? Nope.

Whereas algorithms change on a regular basis, our experiments present that utilizing fewer hashtags can truly enhance your attain by as a lot as 15%. Instagram now recommends utilizing solely 3-5 hashtags, though they nonetheless enable as much as 30.

What about Fb, Twitter, and each different community? We’ve received you with a whole hashtag information, together with tips on how to discover the suitable ones for you.

13. How typically ought to I publish?

The “excellent” posting schedule adjustments as typically because the platforms change their algorithms (which is lots). What works proper now probably received’t in six months.

You don’t want to change your schedule each week, however you have to be switching issues up not less than as soon as 1 / 4 to see if posting kind of typically boosts your engagement. Your viewers’s conduct—how typically they’re on-line—and preferences will decide how profitable your posting schedule is. It’s completely different for everybody.

Bear in mind: your schedule must be one thing you’ll be able to sustain with. Wish to publish 5 Reels every week however solely have time to make one? Be real looking when planning.

OK, however how typically must you actually publish proper now? Right here’s the reply:

14. What are the picture sizes for every social platform?

Picture specs have modified through the years as platforms redesign their apps and feeds. Try our full information to all present social media picture sizes for 2022.

Right here’s a sneak peek of the preferred platforms and codecs:

social media image sizes 2022

15. What social media instruments do I would like?

Technically, you don’t actually want something. You possibly can handle your social media utterly without spending a dime. However, having the next varieties of instruments will dramatically enhance your progress and save money and time.

Content material scheduling

That is what most social media managers look to automate first, for apparent time-saving causes. Past scheduling posts, your ride-or-die instrument also needs to let you:

  • Visually plan content material and campaigns,
  • Collaborate along with your crew,
  • Optimize content material for every platform (e.g. tagging the suitable @mentions, media measurement enhancing),
  • Permit for bulk importing and scheduling.

As you’ll have guessed, Hootsuite fills the invoice on all these. Try how Hootsuite brings planning and scheduling collectively to simplify your workflow:

Begin your free trial. (You possibly can cancel anytime.)

Content material creation

For those who don’t have a crew supporting you, you’ll probably need assistance. A number of of our faves are Canva for graphics and ContentGems for content material curation. Plus, you’ll be able to join each to your Hootsuite account for max effectivity.

Social media analytics

When you create and publish your content material, you’re going to need to monitor the way it performs to get an understanding of what your viewers likes and dislikes. A great social media analytics instrument (like Hootsuite!) will make it easier to monitor the info that issues throughout a number of social media accounts and networks, and generate complete studies in your crew and boss.

Hootsuite analytics reporting dashboard

Begin your free trial. (You possibly can cancel anytime.)

Study extra concerning the various kinds of social media administration instruments and tips on how to choose one of the best one in your wants.

Social media supervisor interview questions

Making use of for social media supervisor positions? Examine how your expertise measure up, and seize our free resume template.

Already landed an interview? Prep for these social media interview questions:

16. As a social media supervisor, how do you stability work and life?

Being a social media supervisor typically looks like a 24/7 accountability, however because of know-how, you don’t need to be “on” 24/7. Schedule content material prematurely, put aside particular instances to answer DMs and feedback, and most significantly, use automation that can assist you get pleasure from your downtime worry-free.

Launch a chatbot to reply buyer questions throughout off hours, and use an app like Good Moderation to scan for spam or inappropriate feedback whilst you’re away.

17. How do you reply to trolls?

How an organization handles destructive feedback relies upon lots on their content material technique, however as a rule: Everybody is aware of you don’t feed the trolls.

It’s a fantastic line between making certain you’re addressing all reputable buyer complaints and filtering out trolls who solely need to waste your time. When doubtful? Reply politely and professionally. It might not matter to the troll, however it’ll defend your popularity along with your actual clients who’re watching.

18. Which social platforms do you have got the strongest presence on and the way did you develop them (in your work or private use)?

Nicely, I can’t reply that for ya. However right here’s the place you need to wow your interviewer with case research, percentages, and details. Positive, you grew Al’s Window Emporium’s Instagram followers, however by how a lot? What p.c improve was that year-over-year?

Information = outcomes, and outcomes are what corporations are hiring you for. Take the time to gather notable statistics out of your profession to display your capabilities.

19. We’re simply beginning out and need to develop our following shortly. What do you counsel we do first?

Reply: relationship constructing for cross-promotion and/or operating an influencer marketing campaign. Have a funds? Run advertisements.

Networking with different complementary companies is the quickest option to develop a brand new, unknown account without spending a dime. The way you do that will fluctuate, however the important steps are:

  1. Establish potential companions (e.g. companies in your business/a associated business who aren’t opponents).
  2. Begin gradual: Comply with them, go away considerate {and professional} feedback on their posts. Do that for a number of weeks (if not longer!) earlier than ever approaching them or asking to accomplice up.
  3. After you’ve constructed constructive rapport along with your feedback, it’s time to slip into the DMs… or emails. Attempt to discover an e-mail contact. Use LinkedIn to seek for the corporate’s social media or PR crew, or verify their web site.
  4. Ship a customized introduction—beginning with what a cross-promotion would do for them. Why ought to they need to accomplice with you? What’s in it for them? Strategy every part with this mindset and also you’ll be forward of most.
  5. So, what’s in it for them? Most likely cash. If your organization is extra established, a commerce or different promotional alternative may match as a substitute.
  6. For those who don’t hear again, comply with up.

Let Hootsuite make it easier to handle all of it effortlessly with content material planning and scheduling proper alongside highly effective analytics reporting. Plus all of the superior instruments like social listening and advertisements administration to take your progress to the following degree. Attempt it free at present.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.


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