20 Snapchat Demographics That Matter to Entrepreneurs in 2022

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So far as social media platforms go, Snapchat is fairly informal. Taking a photograph, typing out some textual content and sending it to a pal might be achieved in—effectively—a snap. However that’s social networking. In the case of advertising and marketing on the app, technique is vital. Creating a profitable plan to your model requires realizing lots about your viewers, and that features which social platforms they use, and the way, and why.

Snapchat adverts have the potential to achieve 9% of the world’s inhabitants. That’s about 712 million folks. However who’re they? How previous are they? The place do they stay? Relying on whether or not your model serves cool teenagers or hip grandparents (or each: see stat #10) you’ll need to perform a little research on the app earlier than investing your hard-earned {dollars} on a advertising and marketing marketing campaign.

Listed below are all of the Snapchat stats and demographics it is advisable to know.

Normal Snapchat demographics

1. Snapchat is the world’s twelfth hottest social media platform.

It ranks beneath Fb, Youtube, Instagram and TikTok, however above Pinterest and Twitter.

world's most used social media platforms in January 2022

Supply: Digital 2022

2. Each minute, 2 million snaps are despatched.

That’s an terrible lot of mirror selfies, canine photographs and photos of individuals’s foreheads.

media usage in an Internet minute as of August 2021

Supply: Statista

3. Snapchat has over 306 million each day energetic customers.

That’s on any common day—a yr over yr enchancment from 2021’s 249 million.

Snapchat daily active users

Supply: Digital 2022

4.1.4% of web customers ages 16 to 64 name Snapchat their favorite social media app.

Which may not sound like lots, however there’s 4.95 billion web customers in whole—so 1.4% is lots (over 69 million).

favourite social media platforms 2022

Supply: Digital 2022

5. Advertisers on SnapChat have the potential to achieve 557.1 million folks.

All collectively, that provides as much as 7% of the planet’s complete inhabitants. Of these folks, 53.8% establish as feminine and 45.4% establish as male.

Snapchat advertising audience overview

Supply: Digital 2022

(However adverts usually are not the one technique to do advertising and marketing on the platform. Study extra in our information to utilizing Snapchat for enterprise.)

6. On common, Snapchat customers spend 3 hours per 30 days on the platform.

It’s tied with Fb Messenger and Telegram.

time spent with social media apps

Supply: Digital 2022

7. Nearly 50% of Reddit customers additionally use Snapchat.

Of the social platforms studied in our 2022 Digital Report, Reddit customers had been the most certainly to additionally use Snapchat (on the opposite aspect, Snapchat customers are most certainly to additionally use Instagram—90% of them do).

Supply: Digital 2022

Snapchat age demographics

8. 39% of Snapchat’s promoting viewers is between the ages of 18 and 24.

18 to 24 yr olds are the biggest age group that use Snapchat, adopted by ages 25 to 34 and ages 13 to 17. So in case your model targets Gen Z audiences, Snapchat ought to undoubtedly be in your radar.

Snapchat advertising audience profile

Supply: Digital 2022

9. 3.7% of Snapchat’s promoting viewers is over the age of fifty.

Which may make you rethink utilizing the app for promoting if you’re concentrating on older audiences, however…

10. Individuals over the age of fifty symbolize Snapchat’s quickest rising viewers.

In accordance with our October 2021 report, Snapchat utilization amongst people over the age of fifty grew by 25% in lower than a yr—it’s a neighborhood of Snapchatters that’s rising at a quicker charge than some other age group. Specifically, males over the age of fifty began snapping extra.

quarterly change in Snapchat audience reach

Supply: Digital 2021

11. Snapchat has the largest age hole in customers in comparison with different social platforms.

In accordance with Pew Analysis Heart, there’s round a 63 yr age distinction between the youngest and oldest Snapchat customers. That’s bigger than Instagram’s age hole (58 years) and lots bigger than Fb’s age hole (20 years).

age gaps in Snapchat, Instagram use are particularly wide, less so for Facebook
Supply: Pew Analysis

12. 54% of Gen Z snappers use the app weekly.

On this case, Gen Z refers to people aged 12 to 17. The stat remained steady over the past two years (whereas weekly Instagram customers went down and weekly TikTok customers went up, weekly Snapchat customers stayed the identical).

So it doesn’t appear to be Snapchat’s youthful technology viewers is shrinking, but it surely’s not essentially rising, both—consistency is the secret.

graph of Gen Z social media usage

Supply: Statista

13. In 2022, TikTok lastly surpassed Snapchat as youngsters’ favorite social media app.

That’s in response to an eMarketer survey revealed in April 2022. New child on the block TikTok beat Snapchat out within the hearts of teenagers,

teen social network users in the US, by platform, 2020-2023

Supply: eMarketer

14. However, 84% of teenagers say they use Snapchat at the least as soon as a month.

So on the engagement aspect, Snapchat nonetheless beats TikTok in relation to youngsters (80% of teenagers stated they use TikTok at the least as soon as per 30 days).

Snapchat gender demographics

15. Globally, 52.9% of worldwide Snapchat customers establish as feminine.

And 46.3% establish as male. That’s a fairly equal gender match, which means that promoting on this messaging app ought to attain all genders at across the similar charge.

share of female versus male respondents Snapchat usage

Supply: Statista

16. In america, 55.1% of Snapchatters establish as feminine.

And 44.9% establish as male, which aligns fairly intently with the worldwide numbers—but when we’re splitting hairs, the stats for Snapchat skew a little bit extra feminine within the U.S. in comparison with the remainder of the world. Which means female-focused content material does effectively on Snapchat, so think about using the platform in case your model makes merchandise geared in the direction of ladies.

share of female versus male respondents Snapchat usage US

Supply: Statista

Snapchat earnings demographics

17. 29% of American adults who make between $50,000 and $74,999 a yr use Snapchat.

It’s the best share of all earnings ranges, however Snapchat is definitely fairly constant on this space: 25% of parents who make underneath $30k use Snapchat, 27% of parents who make between $30k and $49,999 use Snapchat and 28% of parents who make over $75k use Snapchat. Because of this one earnings bracket isn’t essentially higher for promoting than some other.

(Though it’s truthful to say that individuals in that $75k and up class possible have additional cash to throw your approach.)

use of online platforms, apps varies by demographic group

Supply: Pew Analysis Heart

18. 32% of faculty college students (and people who have accomplished some school) use Snapchat.

Just like the above, that is the biggest stat in that class, but it surely’s nonetheless corresponding to the others: 21% of parents who’ve accomplished highschool or much less have used Snapchat, and 23% of people that have a school diploma use the platform.

Snapchat location demographics

19. At 126 million, India is the nation with the biggest Snapchat promoting viewers.

The Snapchat consumer base in India provides as much as 11.5% of the nation’s whole inhabitants over 13. Coming in at second place is America with an promoting attain of 107,050,000 folks (and notably, a better stat percentage-wise than India: 38% of Individuals might be reached by Snapchat promoting). Then, it’s France with 24.2 million.

Snapchat ad reach ranking

Supply: Digital 2022

favourite social media platforms 2022

20. 28.3% of Snapchat customers are positioned within the Asia-Pacific area.

That makes it the area with essentially the most customers in comparison with the inhabitants, adopted by North America (20.8% of North Individuals use Snapchat) and the Center East/Africa area (17.8% folks use Snapchat). This demographic is projected to develop within the coming years, so take into account Snapchat for advertising and marketing for those who’re concentrating on that space of the world.

Snapchat user share worldwide, by region, 2020-2025

Supply: eMarketer



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