We must always have referred to as this submit “The Reel Deal,” as a result of it’s obtained all the main points you must correctly format your Instagram Reels. It’s the one cheat sheet you want for Instagram Reel sizes and specs.
Under, discover specs, ratios, formatting ideas and extra — all the things you must make your Instagram Reels look nice, with (sigh) no intelligent wordplay to be discovered.
(Psst: if you happen to want a refresher on Instagram’s newest content material format earlier than you dig into the numbers, brush up with our beginner-friendly information to Instagram Reels right here or our Instagram Reels enhancing primer right here.)
Bonus: Obtain the free 10-Day Reels Problem, a every day workbook of artistic prompts that can provide help to get began with Instagram Reels, observe your progress, and see outcomes throughout your whole Instagram profile.
Why do Instagram Reel sizes matter?
If you happen to’re going to take the time to make an Instagram Reel, it could as nicely look nearly as good as doable, proper?
You’ve spent weeks drilling the corporate mascot on the finer factors of the newest Doja Cat dance routine and choosing out one of the best Instagram Reels hashtags. Don’t blow this master-stroke of selling with a foolish little formatting error!
If you happen to add photos or movies that aren’t the proper proportions or dimensions, you’re risking a wide range of unflattering outcomes. If it’s the fallacious form, it may get stretched and distorted. Too giant? You possibly can expertise a clumsy crop. Add some low-res media, and also you’re risking a last product that’s pixelated and ugly when blown as much as fill the display screen.
None of those are the tip of the world, in fact. However they positive don’t go away an awesome impression of your model (until the impression you’re going for is “unprofessional slop-ster”).
Even when the content material of the Reel is an Oscar-worthy efficiency (as, I assume, your Doja-Cat-mascot-dance is), a weirdly stretched body goes to take the viewer out of the second… and doubtless on to the subsequent video (which, I assume, is your competitor’s dancing-mascot video).
And right here’s one other good purpose to care about Instagram Reel sizes: The Instagram Reels algorithm tends to favor movies with high quality visuals. So utilizing the proper Instagram Reels sizes whenever you edit and add your video goes to provide the finest likelihood to get your masterpiece reaching far and extensive.
Instagram Reel sizes 2022
These are the Instagram Reel sizes for 2022, however make sure that to bookmark this web page and examine again usually for probably the most up-to-date intel… as a result of like all different social media dimensions, the sizes of Instagram Reels aren’t set in stone without end.
As Instagram goes by updates, these dimensions and sizes might shift to accommodate new layouts of the app, so maintain your ear to the bottom (or maintain your eyes on this submit, no matter works).
Instagram Reel cowl measurement: 1080 pixels x 1920 pixels
Facet ratio: 9:16
Advisable add measurement: 1080 pixels x 1920 pixels.
There are few issues we’ve got management over on this world. Fortunately, the duvet photograph of your Instagram Reel is one among them.
Right here’s the best way to choose your Instagram Reel cowl:
- Create an Instagram Reel, hit “subsequent.”
- Now you’re within the Share settings. Faucet on the preview picture (the one that claims “cowl”)
- Add a body out of your video, or faucet “add from digicam roll” to pursue your photograph album.
- Need to crop the picture? Faucet “crop profile picture” on the Share settings display screen after which reposition or zoom in or out.
Instagram Reel thumbnail measurement: 1080 pixels x 1080 pixels
Facet ratio: 1:1
Show measurement: 1080 pixels x 1080 pixels
Advisable add measurement: 1080 pixels x 1920 pixels
When you’ve chosen the right picture in your Instagram Reels cowl (see the tip above!), you may crop all the way down to a grid-worthy thumbnail in your major feed.
Whereas the duvet is a 9:16 proportion, the thumbnail that seems in your feed will crop to a 1:1 sq..
So, for finest outcomes, select a picture that’s 1080 pixels x 1920 pixels, however that has a 1080 pixel x 1080 pixel space that can be appropriate to crop all the way down to.
Reel measurement on Instagram: 1080 pixels x 1920 pixels
Facet ratio in full-screen mode: 9:16
Facet ratio in Instagram feed: 4:5
Advisable add measurement: 1080 pixels x 1920 pixels.
One thing to bear in mind as you’re capturing or enhancing your Instagram Reel is that the side ratio adjustments relying on the place your viewer is watching it.
If considered in full-screen, it’s a 9:16 ratio, but when they occur to catch your video of their newsfeed, it’ll be cropped to 4:5… which implies a couple of third of the body is lopped off.
If you need each single viewer to have an awesome expertise (and also you do, don’t you?!), make sure that a very powerful components of your video are contained to the middle of the body, and nothing very important is lurking across the edges the place they may get misplaced.
Apart from, when considered in full-screen, the underside of the Reel is the place the caption and feedback are displayed, in order that’s one other good purpose to keep away from displaying essential content material on the sides of the display screen.
One other sizzling tip: Reels are the identical measurement as Instagram Tales, if that’s useful to know for branded collateral… or utilizing these cool free Instagram Tales design templates.
Instagram Reels compression measurement
Instagram will measurement down something over 1080 pixels extensive to 1080 pixels.
Conversely, photos and video must be a minimal of 320 pixels extensive: if you happen to add one thing smaller, will probably be resized as much as 320 pixels robotically.
Any picture that’s between 320 and 1080 pixels extensive will keep at its unique decision “so long as the photograph’s side ratio is between 1.91:1 and 4:5.” (Different ratios can be robotically cropped to suit the supported ratio.)
Instagram Reels measurement in pixels: 1080 pixels x 1920 pixels
Instagram Reels are considered in a vertical orientation, so movies and photographs needs to be 1080 pixels extensive and 1920 pixels tall (a facet ratio 9:16).
Instagram Reels measurement ratio: 9:16
Viewing Instagram Reels in full-screen mode, the body is a 9:16 ratio.
That being stated: if somebody is watching your Reel of their major feed, the video is cropped to a ratio of 4:5. That’s two-thirds of the scale of a full-screen viewing expertise, so make sure that to maintain essential imagery and knowledge away from the sides of the body.
Instagram Reel body measurement: 1080 pixels x 1920 pixels
Need to make sure that your Instagram Reel is accurately proportioned so it doesn’t get stretched or cropped? Add photos and photographs which can be 1080 pixels extensive by 1920 pixels tall.
Notice that the body measurement will change for Instagram customers viewing your Reels of their newsfeed: Instagram will crop your Reel all the way down to a 4:5 ratio.
One other very important piece of information: the underside of a Reel is the place your feedback and caption stay, so it’s finest to keep away from placing any essential visible data alongside the underside of the display screen.
Instagram Reels size: As much as 60 seconds
Instagram Reels can now be as much as 60 seconds lengthy. That may both be one lengthy steady video, or a mixture of clips and pictures that provides as much as 60 seconds.
Shorter movies, nevertheless, are inclined to have larger engagement, so maintain it brief and candy if you happen to can!
You’ll be able to kind a caption that’s as much as 2,200 characters (that features areas and emojis) to explain your Instagram Reel.
Don’t neglect to avoid wasting of these characters in your Instagram Reels hashtags!
Okay, that’s it from us! You’ve obtained all of the Instagram Reels measurements you must make sure that your content material seems to be its best. Comply with these finest practices — really useful by Instagram itself! — and your movies can be hovering to the highest of the Discover web page very quickly.
Develop your Instagram presence utilizing Hootsuite. From a single dashboard you may schedule and publish posts and Tales on to Instagram, have interaction your viewers, measure efficiency, and run all of your different social media profiles. Strive it free in the present day.
Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.