22 Fb Advert Examples to Encourage Your Subsequent Marketing campaign


Almost each time I deliver up Fb, somebody scoffs and tells me they’ve stopped utilizing it. When you’ve heard comparable tales, you could be questioning: are Fb advertisements nonetheless related? The reply is: Sure. Onerous knowledge disagrees with all this anecdotal proof — in 2022, Fb remains to be the most-used social media platform on the earth, and Fb advertisements attain 42.8% of web customers.

Past the spectacular utilization statistics, Fb additionally continues to supply entrepreneurs probably the most subtle choices and settings inside its Adverts Supervisor. Whether or not it’s constructing superior customized audiences, working A/B checks, or trusting the algorithm’s concentrating on, entrepreneurs have full management over their Fb advert campaigns all the way down to the smallest element.

When you’re already accustomed to the way to promote on Fb and the totally different Fb advert varieties, this information will provide you with all of the inspiration you’ll want to begin creating advertisements to your subsequent marketing campaign.

We’ve discovered 22 contemporary examples of best-in-class Fb advertisements and highlighted what you’ll be able to study from them.

Fb picture advertisements examples

1. Advert World Convention

ad world conference graphic

What are you able to study from this advert?

  • Advert World is taking part in off the music competition template to generate pleasure concerning the speaker lineup.
  • The advert makes use of totally different font kinds to differentiate the convention headliners, which makes particular person names stand out extra regardless of a considerable amount of textual content.
  • The caption creates a way of FOMO (“50,000+ entrepreneurs”) and urgency (“Who’s coming subsequent month?”).

2. Funnel.io

funnel the better way of working with marketing data

What are you able to study from this advert?

  • The advert’s caption is fastidiously tailor-made to the audience. The copy begins off by calling out the meant viewers (“Hey marketer”).
  • The advert calls out the ache factors that its viewers typically faces (“downloading and cleansing knowledge from all of your promoting platforms”).
  • The picture is exclusive and inventive — it makes use of components of recognizable logos to spell out the distinctive promoting proposition (USP), whereas additionally conveying the integrations that Funnel works with.

3. Amstel Beer

Amstel Beer three men in a bar

What are you able to study from this advert?

  • The advert has an natural feel and appear — it seems like an everyday Fb publish from your folks at a bar (tip: to attain this impact, think about using user-generated content material).
  • The advert retains it easy. There’s no textual content within the design — the picture of individuals having a great time lets the product promote itself.
  • The copy and caption are additionally written like an natural publish, with a brief caption, emojis, and hashtags.

4. Tropicfeel

Tropicfeel 30 percent off shoes

What are you able to study from this advert?

  • This advert creates a way of urgency. It drops the highly effective phrases “final probability” within the copy and mentions a reduction, which prompts the viewer to behave quick.
  • The CTA highlights social proof (“+2,000 5-star critiques”), creating belief, which is particularly helpful for viewers unfamiliar with the model.s
  • The advert copy focuses on the model’s providing that has seemingly been validated via different channels equivalent to search advertisements (Categorical delivery, 30% low cost, 8 high-tech product options).

5. Toptal

Toptal hire top talent now

What are you able to study from this advert?

  • The advert’s caption makes use of a typical advertising template: “We remedy drawback X, as a way to obtain objective Y.”
  • The CTAs are particular and constant throughout the advert picture and replica (“rent now” and “rent high expertise now”).
  • The advert makes use of cheeky copy and the picture’s design (“…can deal with extra tasks than we are able to match on this publish”) to seize consideration.

Fb carousel advertisements examples

6. Figma Config 2022 convention

Figma designing for modern dating at Hinge

What are you able to study from this advert?

  • The pictures used on this advert incorporate vivid colours to attract consideration to the audio system and occasion title.
  • Figma makes good use of the carousel format, highlighting one speaker/subject per slide, which makes the viewer extra prone to scroll via all of the matters and audio system
  • The advert’s key data is included on each slide (occasion title, date, “register free of charge”).


WATT Brooklyn e-bike

What are you able to study from this advert?

  • Splitting the product picture over two (or extra) slides compels the viewer to scroll via the carousel to see the opposite components. This could work effectively for all merchandise or designs that take up extra horizontal area.
  • WATT retains textual content to a minimal, with every slide solely containing one key function or advantage of the product.
  • The caption is brief and candy, interesting to the advert audiences’ wants when trying to find a brand new bike.

8. Finest Stored Secret Pageant

best kept secret festival Friday and Saturday info

What are you able to study from this advert?

  • The CTA within the copy encourages the viewers to “Swipe to find…” and work together with the carousel.
  • Utilizing carousels for a multi-day occasion by splitting every day right into a separate slide is an effective way to cowl a number of info with out overwhelming the design.
  • Easy design with colours, textual content, and logos solely – no fancy manufacturing wanted!

9. Moco Museum

Moco Museum Amsterdam tickets

What are you able to study from this advert?

  • Every slide corresponds to a special promoting level from the advert’s copy (on this case, an artwork assortment).
  • Completely different from the opposite examples, this advert makes use of very contrasting photos in every slide which makes it stand out on the feed — and from different carousel advertisements.
  • Somewhat than simply showcasing particular person artwork items, the photographs present individuals inside the museum, serving to viewers image themselves there. This method will also be utilized to bodily merchandise (displaying individuals utilizing your product, not simply the product itself).

Fb video advertisements examples

10. Superside

Superside helping design teams faster

Watch the video

What are you able to study from this advert?

  • The design of the advert makes it seem 3D by mimicking the Fb person interface and including a floating canine with a shadow over the advert — a inventive strategy to seize your viewers’s consideration.
  • The inventive design corresponds effectively with the advert’s copy (“There’s a brand new strategy to get design finished”).


MR MARVIS comfortable and stylish stretch cotton chinos

Watch the video

What are you able to study from this advert?

  • The MR MARVIS branding is current all through the entire video, but is sufficiently subtle that it doesn’t distract from the remainder of the advert.
  • The video reveals off the product with close-up photographs to focus on options and advantages.
  • Somewhat than serving visually interesting however not very informative way of life photographs, the video highlights the product’s practicality.
  • The “Store now” CTA hyperlinks on to the precise product assortment, streamlining the checkout course of by decreasing distractions and rising the possibility that viewers will buy the services or products they noticed within the advert.

12. Renault

Renault car

Watch the video

What are you able to study from this advert?

  • Typically easy is finest. This advert makes use of two photos and a easy transition, with no fancy animation or high-value manufacturing required
  • Tip: Use this swipe transition to indicate before-and-after transformations. The advert copy can be utilized to tease one thing that’s revealed within the “after” layer of your design.

13. Coca-Cola

Coca-Cola Zero Sugar Cherry flavor

Watch the video

What are you able to study from this advert?

  • The colour blocking within the advert could be very eye-catching, with a big point of interest (the “New” badge) directed in the direction of the product.
  • The “Nieuw” (new) label explains the aim of the advert (and why somebody may be focused with it) — its function is to not increase model consciousness however to focus on a brand new product launch.

14. Amy Porterfield

Amy Porterfield email list building bootcamp

Watch the video

What are you able to study from this advert?

  • Amy talks straight to the digital camera, which is a tactic that works effectively for service-based and training companies (the place the coach, teacher, or service supplier is the “product”).
  • The advert makes use of social proof to determine belief and show outcomes (“helped greater than 45,000 entrepreneurs”).
  • It guarantees an attractive end result (develop your e-mail listing and earn more money), well-tailored to the audience.
  • The value level of the service (“solely $37”) is low sufficient to be enticing and price itemizing within the advert copy.

Fb tales advertisements examples

15. Datadog

datadog PaaS and Serverless in Azure

What are you able to study from this advert?

  • The design of this advert is optimized for Tales placements (9×16).
  • For lead era advertisements that promote gated content material, displaying an e book cowl (slightly than simply mentioning the title) makes the worth proposition really feel extra tangible.
  • The advert makes use of a exact and related CTA (“Obtain”).

16. Faire

Faire sell your products in the U.S. Faire sell your products in Canada Faire sell your products in the U.K.

What are you able to study from this advert?

  • This Tales advert takes benefit of how individuals browse Tales (tapping via to the subsequent one). Over the span of three frames, the details about delivery modifications from “US” to “Canada” to “U.Ok.,” creating an impact much like stop-motion animation.
  • The advert design is straightforward — no video, animation, or graphics, simply the worth proposition written out with the brand.
  • You might simply apply your branding to this advert’s design by including your model fonts and colours along with the brand (and swapping out the worth prop to your personal, in fact).

17. SamCart

SamCart make money online by selling digital course SamCart paid ad SamCart paid ad explanation text

What are you able to study from this advert?

  • The advert makes use of an off-the-cuff tone of voice, which makes it really feel down-to-earth and private.
  • The self-awareness of the copy (“This can be a paid advert, its function is to get your consideration”) makes the advert stand out.
  • Accessibility is necessary — this advert has subtitles for all spoken audio and thus is optimized for viewing with out sound.

18. Lumen

Lumen hack your metabolism

What are you able to study from this advert?

  • This full-screen video advert makes use of the complete 9×16 canvas to showcase the product’s advantages and clarify the way it works.
  • The plain, blurred background makes the product stand out as the focus within the advert.
  • The branding and key takeaway are proven within the first 1-2 seconds of the advert, making certain they’re seen earlier than viewers skip or exit.

19. Shopify Plus

Shopify Plus turn peak traffic into peak sales conversion rate for industry

What are you able to study from this advert?

  • The advert makes use of a big font to make the textual content simple to learn on cellular.
  • Somewhat than making an attempt to attain direct gross sales via Fb, Shopify is utilizing its advertisements to generate leads and acquire emails. This can be a helpful technique to think about for B2B manufacturers with higher-ticket objects or lengthy gross sales cycles, as social media customers are much less prone to make giant and/or enterprise purchases on cellular.

Fb lead advertisements examples

20. Gtmhub

Gtmhub free playbook Gtmhub ultimate OKR playbook

What are you able to study from this advert?

  • The advert caption opens with a query associated to a typical ache level related to the viewers (organizing teamwork).
  • The ❌ and ✅ emojis are instantly seen cues that talk frustrations and advantages.
  • The caption is spaced out with one sentence per line, making the copy simple to skim.
  • The lead kind asks for qualifying info (firm dimension) earlier than even contact data, which might each enhance the standard of the leads and enhance the variety of submissions by placing a simple, non-personal query first.

21. Sendinblue

Sendinblue boost email marketing deliverability Sendinblue fill in contact info to access e-book

What are you able to study from this advert?

  • The “Free eBook” worth proposition stands out within the design — the accent shade contrasts with the remainder of the picture.
  • The advert caption is brief and candy (and suits “above the fold”).
  • The entire textual content used within the design is purposeful: the brand, hook (“Enhance your E-mail Advertising deliverability”) and the worth proposition (“Free eBook”).

22. Namogoo

Namogoo emotional shopping become a master of emotional shopping

What are you able to study from this advert?

  • Using vivid shade in opposition to a darkish background makes the important thing components (the eBook cowl and the CTA) pop.
  • The picture facet ratio (4×5) is optimized for cellular.
  • The lead kind asks for key info first (on-line retailer’s area), performing as a high quality filter by establishing that leads have a web based retailer earlier than even asking them to enter an e-mail handle.

What makes an ideal Fb advert?

Primarily based on the examples above, there are some clear copywriting ways and design components that make nice Fb advertisements. We’ve summarized them into a listing of finest practices which you could observe when creating your subsequent Fb advertisements marketing campaign.

Eye-catching creatives

We all know that social media customers have ever-dwindling consideration spans. As such, advert creatives should be attention-grabbing sufficient to cease customers from merely scrolling away.

Enhance the standard of your advert creatives by:

  • Minimizing the quantity of textual content on photos (whereas there’s no restrict, Fb recommends masking up lower than 20% of your design with textual content)
  • Including motion to cease customers mid-scroll (often in video format or gifs)
  • Retaining movies brief and to the purpose (15 seconds or much less)
  • Specializing in storytelling (make your advertisements price watching till the top!)

Cell-first design

98.5% of customers entry Fb by way of a cellular gadget. Due to this fact, you need to all the time be designing your advertisements with cellular in thoughts. Listed here are a couple of methods to optimize your advertisements to be mobile-first:

  • Makes use of vertical movies and/or photographs (they take up extra actual property on cellular screens)
  • Hook the person’s consideration inside the first 3 seconds of your movies
  • Design your advertisements for sound-off viewing — use captions and/or overlay textual content in order that viewers nonetheless get the important thing message with out sound
  • Function your model and/or product early on in video advertisements (in case viewers don’t watch the complete advert)

Quick and snappy copy

In many of the examples, the advert captions didn’t match above the fold (a.ok.a. customers should faucet “see extra” to broaden the complete caption). So, it’s necessary to make the primary line of your caption as attention-grabbing as attainable. Right here’s how:

  • Write brief, clear and concise copy (put the hook within the first sentence or two, above the fold)
  • Preserve brief consideration spans on cellular in thoughts (the shorter the higher is a good rule of thumb)

Compelling CTAs

An advert’s name to motion (CTA) is an important a part of the advert. It specifies what motion you need viewers to do after seeing the advert. Listed here are some tricks to optimize your CTA:

  • Ensure the CTA matches the success metric to your marketing campaign (do you wish to ring in gross sales, acquire emails, or drive e-newsletter signups?)
  • The extra particular your CTA, the higher (keep away from the generic “Be taught extra” — Fb offers over 20 CTA button choices throughout advert codecs)
  • Use A/B testing to find which CTA resonates probably the most together with your viewers

Viewers analysis and considerate concentrating on

The extra related your messaging is to somebody, the extra seemingly they’re to concentrate to and have interaction together with your Fb advert. Right here’s the way to tailor your advertisements to your viewers:

  • Adapt the advert’s messaging primarily based on the concentrating on (pursuits, stage of the advertising funnel, age, location, and so on.)
  • Use separate advert units to create totally different creatives for every viewers phase

Able to get began? Earlier than going to the inventive drafting board, be sure you try our guides for all Fb advert picture sizes and the high Fb developments in 2022.

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