In search of a direct communication channel to potential and present clients? Examine! A advertising answer that drives neighborhood and commerce? Examine! A messaging platform owned by one of many world’s largest tech firms with unfathomable attain? Examine!
There’s so much to be mentioned about Fb Messenger. If we’re being trustworthy, we expect it’s probably the most under-tapped assets obtainable to a enterprise, particularly given the rise of social commerce and audiences putting a better worth on genuine communication and customer support.
In the event you’re not utilizing on the spot messaging in your corporation, maybe these Fb Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and blissful clients.
Bonus: Obtain a free information that teaches you how one can flip Fb visitors into gross sales in 4 easy steps utilizing Hootsuite.
Normal Fb Messenger stats
Messenger was grown out of the unique Fb Chat performance and spun off into its personal product in 2011, making the moment messaging platform 11 years outdated in 2022.
Whether or not they’re DM’ing their favourite model on Messenger or chatting with their newest crush through WhatsApp, the proof is within the pudding that messaging apps are commonplace amongst cell phone customers (and round a 3rd of the world’s inhabitants!)
Fb Messenger is kinda an enormous deal. The app permits customers to ship and receives messages (clearly!) with individuals they’re related to by means of Fb or Instagram, share gifs, memes, and images, make and obtain video calls, common calls, and voice notes, and gives manufacturers with a cross-platform line of communication with clients.
Meta, the guardian firm of Messenger, dominates the highest downloaded apps from 2014-2021, with Fb, WhatsApp, Instagram, and Fb Messenger downloaded a staggering whole of 20.1 billion occasions.
So, what does Meta’s domination imply for social media advertising?
Our take is that it’s necessary to keep in mind that every platform beneath the Meta umbrella is its personal beast. For instance, the viewers who hangs out on Instagram is probably going fully totally different than an viewers who spends extra of their time partaking with Fb or Messenger, and campaigns should be tailor-made towards particular channels and audiences to attain profitable outcomes.
Fb Messenger person stats
Woah, 988 million individuals log into the app on a month-to-month foundation to work together with family and friends, talk with their favourite manufacturers, and make and obtain calls.
Messenger is the place nearly one-eighth of the world’s inhabitants hangs out, and for entrepreneurs, this can be a important quantity of people that may be actively engaged with and focused with advert campaigns.
Girls make up 55.7% of Messenger’s userbase within the US, with males making up the remaining 44.3%. One thing to consider whenever you’re utilizing Messenger to interact with clients.
Within the US, Fb Messenger is least fashionable with individuals aged 13-17, which means that youthful demographics are shunning the platform, which is one thing to bear in mind as you craft campaigns.
With simply shy of a billion customers, Messenger sits behind TikTok, WeChat, Instagram, WhatsApp, YouTube, and Fb by way of energetic customers.
Provided that the Web is utilized by over 4.6 billion individuals, that 2.6% determine roughly interprets to 119 million individuals who fee Messenger above Pinterest, Snapchat, and Discord.
Does this wildly excessive proportion imply that Messenger is extra fashionable than WhatsApp within the US? And do entrepreneurs want to concentrate to Individuals utilizing Messenger for communication functions and meet audiences the place they’re at?
In the event you’re working campaigns on apps with a low quantity of energetic customers, you’ll battle to see respectable returns. Fortunately, Messenger has the third-highest quantity of people that log into the platform month-to-month and completes the highest 4 alongside different Meta properties, together with Fb, WhatsApp, and Instagram.
TikTok (unsurprisingly!) took the primary spot, carefully adopted by Instagram and Fb to spherical off the highest three.
We’re feeling fairly chill in regards to the Fb Messenger app not being too excessive on the listing as a result of knowledge reveals that downloads have trended downwards since 2015, signaling that folks have already downloaded the app on their system, somewhat than Fb Messenger falling out of favor.
Fb Messenger utilization stats
To place that utilization right into a broader context, customers spend the identical period of time scrolling Telegram and Snapchat. YouTube is the app that customers spend probably the most time on per thirty days, with the typical time spent per thirty days standing at an enormous 23.7 hours.
Picture sharing is simply one of many many options of this highly effective app as individuals and companies internationally join with one another to share content material.
The variety of minutes US adults spend on messaging apps like Fb Messenger and WhatsApp has elevated from 18 minutes in 2018 to 24 minutes in 2022. The explanation for a rise of 33% is essentially because of the COVID-19 international pandemic which noticed people turning to different types of communication to interact with enterprise, manufacturers, and connections.
Moreover, this enhance reveals that individuals are transferring away from extra conventional strategies of digital communication, for instance, textual content messages and electronic mail, to speak.
Fb Messenger stats for enterprise
Mixed with Messenger advertisements, this makes the platform one of many fastest-growing channels to succeed in and have interaction with customers.
The excessive quantity of messengers reveals that companies use Fb Messenger to work together with clients, present next-level service, and generate neighborhood and engagement with Messenger.
Bots fall into one in every of two distinct classes: chatbots which aid you streamline your corporation’s communication technique, and bots that are simply plain annoying and do issues like spam individuals.
We’re huge followers of chatbots and never a lot the opposite sort of bots.
Chatbots are a unbelievable technique that entrepreneurs ought to use to assist present an engagement channel for patrons and save time and assets answering generally requested shopper questions.
As well as, Fb Messenger chatbots assist automate gross sales. With 83% of customers saying they might store for or purchase merchandise in messaging conversations, now’s the time to extend the utilization of chatbots in your corporation to drive extra development.
Wish to know extra about how chatbots (the great kinda bot!) can assist you enhance your response occasions, drive extra gross sales, and take your customer support to the following stage? Take a look at The Full Information to Utilizing Fb Chatbots for Enterprise.
Fb Messenger advertisements stats
Okay, it’s 987.7 million, to be exact, however who’s counting? Working advertisements on Messenger can result in an above-average conversion fee as personalization and direct-response advertising turns into extra fashionable.
Virtually 20% of Fb Messenger’s viewers are prime to obtain Messenger advertisements. However, women, don’t panic! The 24-34 ladies’s cohort is the second most reached group of individuals, with 13.3% of girls reachable by advertisements.
In the event you’re within the 65+ vary, only one.9% of girls and 1.7% of males might be served advertisements from Messenger.
The international locations with the very best eligibility attain fee are positioned outdoors of NA and EMEA
Vietnam (68.6%), New Zealand (66.2%), and the Philippines (66%) come by means of! These are the highest 3 international locations with the very best potential advert attain in comparison with their whole inhabitants aged 13+.
Canada and the US are one of many lowest-rated counties, with solely 2.0% and a pair of.4% of the inhabitants probably reachable with Messenger advertisements.
So when you’re crafting campaigns to drive clicks and commerce utilizing Fb Messenger, contemplate promoting outdoors of North America, to start with.
Messenger advertisements have the potential to succeed in 11.2% of the inhabitants, carefully adopted by Brazil and Mexico.
Whether or not you’re a longtime model or just getting began with social, don’t ignore the ability of Fb Messenger as a part of a holistic social media advertising technique. With the rise of chatbots and social commerce predicted to be a major pattern in 2022, there’s no higher time to weave Messenger into your campaigns.
Develop your on-line and in-store gross sales with a Fb Messenger chatbot by Heyday by Hootsuite. A chatbot can enhance your buyer’s buying expertise, whereas permitting your service group to give attention to higher-value interactions.
Flip customer support conversations into gross sales with Heyday. Enhance response occasions and promote extra merchandise. See it in motion.