23 YouTube Stats That Matter to Entrepreneurs in 2022


YouTube could also be greater than 15 years outdated, however the platform has solely gotten higher, quicker and stronger with the passage of time.

When you’re contemplating diving into the world of video with the planet’s hottest video-sharing social community, we’ve received all the new numbers that you must inform your technique proper right here.

Learn on for the YouTube person, utilization and enterprise stats that that you must know to hit the bottom working (and get that digital camera rolling).

YouTube person statistics

1. YouTube has 1.7 billion distinctive month-to-month guests

In complete, the location will get 14.3 billion visits per 30 days: that’s greater than Fb, Wikipedia, Amazon and Instagram. Pop-u-lar!

most visited websites SEM Rush ranking

Supply: Hootsuite World State of Digital 2022 report

2. 54% of YouTube customers are male

For YouTube customers over 18 years outdated, 46.1% establish as feminine and 53.9% establish as male.

This can be a little bit of a shift from simply a few years in the past (in 2020, 56% of YouTube customers have been male-identifying and 44% have been female-identifying) so this may very well be a clue that we could also be seeing increasingly more ladies are creating and consuming content material on the platform within the years to come back.

female versus male YouTube ad reach age 18+
Supply: Hootsuite World State of Digital 2022 report

3. Within the U.S., 62% of customers entry YouTube every day

Some even go to a number of instances per day, in accordance with Statista. In the meantime, 92% of American customers claimed to make use of the platform weekly and 98% say they entry the location month-to-month.

graph of users who access YouTube daily
Supply: Statista

4. Guests spend a median of 19 minutes a day on YouTube

That’s a reasonably beneficiant chunk of time to be hanging out on a platform. Wanna seize a few of these minutes on your personal content material? Right here’s our information to getting extra views on YouTube and the final word breakdown of the present YouTube algorithm.

Alexa site metrics including engagement and traffic sources

Supply: Alexa

5. 99% of YouTube customers are also on different social media platforms

Lower than 1% of YouTube customers aged 16-64 are distinctive to the platform.

The underside line? Assume that your followers are additionally following you on Fb, Instagram or TikTok and be sure to’re not repeating content material or cross-posting: give ‘em one thing recent!

Dig into our full information to YouTube advertising and marketing to start out constructing a really distinctive technique for the platform.

social media platform audience overlaps
Supply: Hootsuite World State of Digital 2022 report

YouTube utilization statistics

6. YouTube is the world’s second-most visited web site

With over 14 billion month-to-month visits, YouTube clocks in as one of many web’s heaviest hitters, proper after its mum or dad firm, Google. “YouTube” additionally occurs to be the third hottest search time period on Google.

most visited websites SEM Rush ranking

Supply: Hootsuite World State of Digital 2022 report

7. 694,000 hours of video are streamed on YouTube every minute

That’s much more than Netflix, the place customers stream simply 452,000 hours of video.

media usage in an Internet minute as of August 2021

Supply: Statista

8. 81% of web customers have used YouTube

So… mainly everybody. Even should you’re not creating common content material on the location, it’s value having a presence right here on one of many world’s hottest digital hubs in some capability.

Able to construct your model on YouTube? Right here’s find out how to enhance your YouTube subscribers and promote your YouTube channel.

graph of percentage of Internet users that have used different social media platforms

Supply: Statista

9. 22% of YouTube customers are accessing the location by way of cellular

Whereas the vast majority of YouTube’s viewers is watching movies by way of their laptop, a giant chunk of customers are coming to the platform by way of their telephones. Entrepreneurs could be smart to verify content material is optimized for a fantastic viewing expertise on even the tiniest of screens.

graph of YouTube users that access site via mobile

Supply: Hootsuite World State of Digital 2022 report

10. Cell customers go to twice as many pages on YouTube as desktop customers

Rating one other one for the cellular crew. With a median of 4.63 pages visited by way of the YouTube app versus solely 2.84 pages per go to on the desktop, cellular customers clearly are lingerers who can’t get sufficient of that ‘Tube.

We’ve stated it earlier than and we’ll say it once more: Optimize! For! Cell!

desktop versus mobile visits on YouTube
Supply: Statista

11. Customers spend virtually 24 hours every month on the YouTube cellular app

Android customers throughout the globe spend on common 23.7 hours every month utilizing the YouTube app on their telephones. It’s one other nice information level to encourage cellular optimization on your content material.

time spent with social media apps in hours per month

Supply: Hootsuite World State of Digital 2022 report

12. Music is extremely well-liked on YouTube

The highest question for YouTube searches in 2021? “Tune.” The second hottest search time period? “Songs.”

DJ, Dance, New Tune, TikTok, and Karaoke additionally land within the high ten checklist of YouTube searches… so, evidently, the highest most-viewed movies on YouTube are music movies. (Congrats, “Child Shark,” you probably did it!)

In case your model has the chance to faucet into this demand for music and dance, by all means: let the beat drop! (And should you can work out a approach to get BTS in your video? All the higher.)

top YouTube search queries include song songs and DJ
Supply: Hootsuite World State of Digital 2022 report

13. Gaming content material thrives on YouTube

Okay, possibly this isn’t a “stat” per se, but it surely’s a truth you and your model ought to pay attention to. In 2021, lots of the hottest movies featured gaming; as YouTube put it of their year-end pattern report, “Gaming was once a subculture, however with 2.9 billion folks anticipated to play video video games by the top of this 12 months, at present it’s clearly popular culture.”

Minecraft remains to be going sturdy, it seems, and even Lil Nas X received in on the gaming pattern, digitally performing in a Roblox video final 12 months.

2.9 billion people are expected to play video games by the end of this year

Supply: Assume With Google

14. Sports activities viewership on YouTube is anticipated to achieve 90 million by 2025

Whereas dwell occasions just like the Superbowl nonetheless entice loads of viewers, there’s been a basic shift in how sport content material is consumed… and YouTube is on the forefront of that shift.

“This soar highlights how rapidly content material consumption is shifting to turn into extra digital,” Google reviews.

15. 80% of U.S. mother and father of kids 11 and below say their youngsters watch YouTube

And 53% of these mother and father say their baby watches movies on YouTube at the very least as soon as a day. That is additionally in stark distinction to the opposite social networks, most which require a minimal age of 13.

These final two YouTube person statistics mixed present that YouTube has deep attain throughout all ages class in the USA.

pie chart graph of U.S. parents who say their child under 11 watches YouTube
Supply: Pew Analysis Centre

16. YouTube Shorts obtain 15 billion every day views

YouTube launched a brand new “Shorts” format to Indian audiences in 2020 — movies that max out at 60 seconds — and rolled out the characteristic to 100 nations worldwide by the next summer time. (YouTube additionally rolled out a $100 million Shorts Fund to encourage Creators to check out making short-form content material.)

At present, with greater than 15 billion every day views, Shorts have confirmed to be an enormous hit, demonstrating that viewers are craving short-and-sweet content material, wherever they’re consuming video. (Watch your again, TikTok!)

YouTube Shorts
Supply: Youtube

YouTube for enterprise statistics

17. 92% of web customers watch some sort of video content material on-line every week

Video is an extremely well-liked instrument for leisure and training, and the folks of the world vast net clearly can’t get sufficient, with 91.9% of customers aged 16 to 64 reporting that they watch some kind of video content material each single week.

In case your social media advertising and marketing plan doesn’t contain video at this level… what are you ready for? Take a look at our information to social video technique right here.

percentage of Internet users age 16 to 64 who watch video content via the Internet each week
Supply: Hootsuite World State of Digital 2022 report

18. One-third of web customers has watched a tutorial or how-to video this week

Individuals search out video as a educating instrument: take that as inspiration on your personal content material calendar and produce movies that stroll viewers by means of find out how to use your services or products.

How-to movies, tutorial movies and academic movies are significantly well-liked with Gen Z; in truth, 53.5% of feminine Gen Z web customers and 52.2% of male Gen Z web customers have watched a video on this style this week.

Different well-liked video content material for web customers aged 16 to 64 consists of product evaluate movies, gaming, and comedy.

19. 30% of web customers report watching at the very least one video dwell stream weekly

Social media dwell streaming is dynamic, genuine and interesting, and web audiences can’t get sufficient of it.

Discover our information to social media dwell streaming right here and prepare to broadcast your individual sizzling take to a world of viewers.

YouTube advert statistics

20. YouTube adverts have the potential to achieve 2.56 billion customers

YouTube has an unimaginable potential attain of over 2 billion — that’s 32% of the full inhabitants, and 51% of the full web customers on the market. When you’re all for pursuing a paid advertising and marketing technique, YouTube has entry to an unimaginable quantity of eyeballs.

After all, if YouTube isn’t the place your particular viewers is hanging out, this chance is probably not related to you. Fill out our free template to search out out simply find out how to uncover and goal your social media viewers.

YouTube advertising audience overview
Supply: Hootsuite World State of Digital 2022 report

21. Males aged 25-34 are YouTube’s largest promoting viewers

When sorting YouTube’s promoting viewers by age group and gender, males aged 25 to 34 — that Millennial candy spot — are the platform’s largest demographic, at 11.6%.

YouTube advertising audience profile
Supply: Hootsuite World State of Digital 2022 report

22. India is YouTube’s largest promoting viewers

With a complete attain of 467 million customers, India is the nation with the most important YouTube promoting viewers by a mile. The U.S. is the second largest viewers, with a measly 247 million complete attain.

YouTube ad reach ranking with India in number one spot
Supply: Hootsuite World State of Digital 2022 report

23. Youtube’s world advert revenues have been $28 billion USD in 2021

That’s up 46% from the 12 months earlier than. That is doubtless the place your rivals are investing their promoting {dollars}, so should you’re in search of a presence in the identical house, you could be smart to get in on that motion, too.

Hungry for extra numbers to tell your social technique? Take a look at these different social media statistics for social media managers.

Let Hootsuite make rising your YouTube channel simpler. Get scheduling, promotion and advertising and marketing instruments multi functional place on your whole crew. Enroll free at present.

Get Began

Develop your YouTube channel quick with Hootsuite. Simply reasonable feedback, schedule video, and publish to Fb, Instagram, and Twitter.


Please enter your comment!
Please enter your name here