24 Instagram Reels Stats That May Shock You


Instagram has lengthy been the go-to social channel for sharing picture content material with a devoted viewers. Who remembers including the Amaro filter to actually all their early picture content material? We do, and we see you.

Nonetheless, in 2021, Adam Mosseri, the Head of Instagram, introduced that the platform was shifting its focus from solely being a photo-sharing app and pivoting in direction of constructing “new experiences” in 4 key areas: creators, social commerce, messaging, and (the subject you’re right here for!) video.

This announcement got here in the identical month that Instagram doubled Reels’ most working size, signaling the corporate’s important dedication to video.

Since then, Meta has doubled down on Reels and even launched the short-form, snappy video format to IG’s sister platform, Fb.

Meta’s continued religion within the platform suggests Reels is right here to remain. Learn on to find some important Instagram Reels stats that can inform your digital advertising technique in 2022.

Basic Instagram Reels statistics

Instagram Reels will flip 2 years previous in August 2022

Though first launched in Brazil in 2019 underneath the identify “Cenas,” Instagram Reels have been launched to the world at massive on the peak of the primary few months of the COVID-19 international pandemic to compete with TikTok’s exploding reputation.

2. Reels have a most working size of 60 seconds

Initially simply 15 seconds, Instagram doubled the utmost working size for Reels to 30 seconds a month after the function’s launch earlier than doubling it once more in July 2021. This transfer got here just a few weeks after TikTok tripled the utmost size of their movies from one minute to a few. May we see one other video-length replace for Reels within the close to future?

3. Just like natural Reels, adverts even have a most working size of 60 seconds

Advertisements produced for Reels present the same expertise to natural Reels and permit audiences to have interaction with the content material by means of feedback, likes, views, and shares. Reels adverts are discovered amongst the most well-liked locations to entry Reels content material, for instance, a person’s feed, tales, Discover, or Reels tabs.

4. Reels movies have a most file dimension of 4GB

Contemplating that Reels has a most working size of 60 seconds, 4GB is greater than sufficient capability to add your video within the highest attainable definition and dazzle your potential prospects.

We suggest filming in 1080p, which most cell units help, and a few even movie in 4K should you fancy including a further layer of high quality to your Reels.

5. Instagram recommends a ratio of 9:16 for Reels movies

No, 9:16 isn’t a bible verse, however really the usual side ratio for vertical movies. To actually make Reels pop, entrepreneurs have to file on this ratio to add their content material to Reels. IG additionally recommends a dimension of 1080 x 1920 pixels.

It’s vital to keep in mind that Instagram Reels is a cell first-format, so entrepreneurs ought to tailor their output to attraction to a mobile-first person base (trace trace, don’t file video in 16:9, which is the TV-size side ratio).

6. Probably the most seen Instagram Reel has 289 million views

Senegalese social media character Khaby Lame holds the title for most-viewed Instagram Reel. The video, which options Lame returning to his iron a number of instances to make sure it’s turned off, is posted with out dialogue or narration.

This Instagram Reel serves as a reminder to social media entrepreneurs that typically the best concepts are the simplest and speaks to the video’s format as being to speak an concept or follow with out really utilizing any phrases.

7. Probably the most adopted Reel-producing Instagram account is Instagram itself

With 458.3 million followers to their identify, the platform itself is probably the most subscribed Instagram account, with no less than one Reel accessible to view on the corporate’s web page. Following far behind is soccer star Cristiano Ronaldo and mannequin and actuality TV character Kylie Jenner, with 387.5 million and 298.1 million followers respectively.

Instagram Reels person statistics

8. Customers in India favor Reels to TikTok

India is the one nation with the next share of Google searches for Instagram Reels than their hyper-popular competitor, TikTok. In keeping with Google Search Developments, Instagram Reels searches eke out a 54% share of searches in comparison with 46% for TikTok.

Google Search Trends TikTok versus Instagram Reels worldwide
Supply: Google Developments

9. In 2022, Instagram customers can be on the platform for half-hour per day

Whether or not they’re scrolling by means of and fascinating with Reels, making purchases and profiting from social commerce, or speaking and fascinating with manufacturers, grownup Instagram customers common round half-hour per day on the app.

Instagram Reels utilization statistics

10. Following Reels’ launch, Instagram’s utilization in Brazil grew by 4.3%

Keep in mind that Brazil was the primary nation to get entry to Reels, so this progress makes whole sense. What’s attention-grabbing right here is that this determine offers us an perception into the adoption charges of latest options as soon as they’re launched by social media platforms.

To place the expansion stat right into a wider context, Brazil’s Instagram utilization usually expands by about 1% month on month, however between October and November 2019, when “Cenas” (now Reels) launched on iOS and Android, utilization grew by over 4 instances that quantity.

Instagram engagement benchmarks January 2022

Supply: Hootsuite Digital Developments Report

11. 9 out of 10 customers watch Instagram movies weekly

In August 2021, Instagram for Enterprise reported that 91% of just lately surveyed lively Instagram customers mentioned they watch movies on Instagram no less than as soon as every week. For entrepreneurs, this indicators that movies actively attain audiences and are rising in popularity on the platform.

12. 50% of customers use the Discover web page each month

Profitable Reels usually tend to be featured on the Discover web page. In case your Reel is proven on this web page, you may have a substantial likelihood to show your model to new followers.

13. Reels have grow to be Instagram’s fastest-growing function worldwide

Over the previous 12 months, search curiosity for Instagram Reels has eclipsed that of Instagram Tales, reaching peak reputation across the first week of 2022. With audiences actively looking for Reels and wanting to coach themselves concerning the options, this can be a surefire sign to entrepreneurs that they should undertake Reels as a part of their Instagram advertising technique ASAP.

Google Search Trends for Instagram Stories versus Instagram Reels versus Instagram Shop

Supply: Google Developments

14. A couple of in three teenagers are excited to see extra dance challenges in 2022

If you happen to’re trying to faucet into Gen-Z and even youthful demographics, that is the stat to concentrate to as a result of it’s vital that manufacturers meet audiences with the content material they wish to see and have interaction with.

Moreover, audio and music in these social challenges are every little thing and may be instrumental in kick-starting traits by way of short-form movies in Reels.

15. Posting Reels may enhance your general Instagram engagement

In 2021, Hootsuite ran a examine testing the results posting Reels had on our account’s general engagement. We discovered that within the days following a Reel being posted, the Hootsuite Instagram account noticed important spikes in followers and will increase in engagement.

Nonetheless, in accordance with Hayden Cohen, Hootsuite Social Advertising and marketing Strategist, Hootsuite’s observe and unfollow fee didn’t change a lot:

“We usually see roughly 1,000-1,400 new followers each week, and roughly 400-650 unfollows per week too (that is regular). I might say our observe and unfollow fee has stayed the identical since posting Reels.”

Hootsuite weekly Instagram engagement graph

Supply: Hoosuite’s Instagram Insights

Instagram Reels enterprise statistics

16. Instagram boasts a 1.50% engagement fee for video posts

1.5% could not look like a lot, however most social media advertising consultants agree that between 1-5% is an effective engagement fee. The extra followers you may have, the more durable it’s prone to be to attain an honest engagement fee. And for reference, Hootsuite’s social media crew reported a median Instagram engagement fee of 4.59% in 2020.

If you wish to know extra about engagement charges, take a look at Learn how to Enhance Social Media Engagement: A Information for Entrepreneurs.

17. 71% of individuals affiliate Instagram with celebrities

In a survey of over 25,000 individuals commissioned by Meta, 71% p.c of respondents mentioned they strongly affiliate Instagram with following influencers and celebrities.

With most of the most seen Reels on Instagram coming from celebrities and verified accounts, it could be time you checked out using influencer advertising in your Instagram technique.

18. 86% of shoppers say they’d buy, strive, or suggest a product when Instagram content material is rated as “shareworthy”

The creator panorama on Instagram is poppin’ and social media entrepreneurs could be silly to not interact with creators to assist them construct their viewers, drive extra engagement and create shareable content material to assist drive gross sales.

19. Nike averages 4.6 million views per Reel

Nike’s greatest performing Reel has over 6.7 million views, with its worst performer thus far accruing a (nonetheless very spectacular) 3.4 million views.

Nike is only one of many family vogue manufacturers leveraging Instagram Reels to drag in viewers, with Louis Vuitton, Gucci, and Chanel additionally pulling in 1M+ views on their movies.

20. 30/30 NBA groups are making use of Reels

You learn that proper. Because the function’s launch in August 2020, each single franchise within the NBA has posted no less than one Reel to their web page and brought benefit of the ability of Reels to have interaction audiences.

Whenever you check out the highest adopted NBA accounts on Instagram (The Warriors, Lakers, and Cavaliers), you possibly can see that they’re persistently pulling in upwards of 1 million views on their Reels, serving to them drive colossal engagement and model consciousness.

21. 20/20 Premier League groups are making use of Reels

And the development’s not simply restricted to US basketball. Each crew in soccer’s Premier League has realized the advertising potential of Instagram Reels, producing content material starting from participant interviews to match highlights.

Checking in on probably the most adopted Premier League groups on Instagram (Manchester United, Liverpool, Chelsea), you’ll see that their Reels are pulling in even higher numbers than the NBA, with some posts eclipsing 20 million views.

For entrepreneurs, this indicators that there’s a variety of manufacturers and companies leveraging the ability of Reels to extend engagement and model consciousness and place themselves as a forward-thinking model that understands the potential and energy of short-form video.

Instagram Reels adverts statistics

22. Meta experiences that 53.9% of Instagram Reels advert viewers share is male, with 46.1% figuring out as feminine

Males nearly outnumber girls by way of Reels advert viewers share, however you’ll have to do your personal analysis to know the make-up of your model’s particular Instagram viewers. It’s additionally price remembering that Meta doesn’t report every other genders except for female and male.

Instagram Reels audience overview January 2022
Supply: Hootsuite Digital Developments Report

23. Instagram Reels adverts attain 10.9% of the whole inhabitants (aged 13+)

As should you wanted any extra convincing to undertake Reels into your Instagram advertising technique, adverts posted on Instagram reels have the potential to achieve 10.9% of the whole inhabitants of individuals aged 13+.

24. Meta experiences that as much as 675.3 million customers may be reached with adverts on Instagram Reels

You don’t should be instructed how standard Instagram is, with the app as an entire racking up 1.22 billion customers every month. Nonetheless, it would shock you to be taught that Instagram Reels’ potential advert attain is over half that, at over 675 million.

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