WhatsApp is an excellent well-liked immediate messaging platform that’s come a good distance since its launch means again in 2009 by two former Yahoo! workers. Quick ahead 13 years and WhatsApp is owned by Meta, who operates the platform as a part of its Household of Apps, which additionally consists of Fb, Instagram, and Fb Messenger.
WhatsApp permits customers to ship and obtain an entire number of messages, together with textual content, photos, movies, paperwork, areas, and different content material, for instance, hyperlinks. Working off a mobile community, WhatsApp additionally provides its customers the flexibility to make and obtain calls by audio or video channels. And that’s not all.
The platform additionally boasts WhatsApp Enterprise, an app that makes it fast and straightforward for small companies to speak and join with clients to promote services.
Whether or not you’re utilizing WhatsApp for enterprise or pleasure, entrepreneurs will discover large worth in understanding the Whatsapp stats that matter most in 2022. Learn on!
WhatsApp consumer statistics
1. 2 billion individuals use WhatsApp each month
That is in all probability an important of all of the WhatsApp stats.
Nearly a 3rd of the world’s inhabitants use WhatsApp to ship messages, photos, video and make cellphone and video calls!
Since February 2016, WhatsApp has actively elevated its month-to-month energetic customers from 1 billion to 2 billion. May we be daring and predict that by 2027, the variety of WhatsApp customers might be 3 billion MAUs (given their earlier observe report)?
2. 45.8% of WhatsApp’s customers establish as feminine
Barely lower than males, who make up the remaining 54.2% of WhatsApp’s customers.
3. Day by day energetic customers (DAUs) has elevated by 4% since January 2021
As compared, Telegram and Sign reported a lack of greater than 60% DAUs over the identical time interval.
4. The variety of individuals utilizing messaging apps is predicted to develop to over 3.5 billion customers in 2025
That’s a rise of 40 billion individuals in comparison with 2021. This forecast spells excellent news for WhatsApp, who already personal a substantial slice of the messaging market and might solely anticipate their consumer rely to extend.
5. WhatsApp was downloaded over 4.5 million instances in America all through This fall 2021
That is virtually double the obtain price of India, Russia, and Brazil.
6. And WhatsApp was the seventh hottest obtain in the entire of America in 2021
Over 47 million individuals downloaded WhatsApp within the US of A in 2021, which is a development of 5% in comparison with 2020. TikTok topped the preferred obtain record with 94 million downloads. Instagram got here second with 64 million downloads, and Snapchat took the third spot with a cool 56 million downloads of their picture and video sharing app.
Supply: eMarketer
7. Within the US, WhatsApp is predicted to develop to over 85 million customers by 2023
This is a rise of 25% in comparison with 2019.
8. Hispanic Individuals are much more seemingly than Black or White Individuals to make use of WhatsApp
In line with Pew, 46% of Hispanic Individuals stated they’re extra seemingly to make use of WhatsApp than Black Individuals (23%) and White Individuals (15%).
Supply: Pew Analysis Heart
WhatsApp utilization statistics
9. WhatsApp is the preferred social messaging app on the earth
Beating stiff competitors from Fb Messenger, WeChat, QQ, Telegram, and Snapchat.
10. WhatsApp dominates the messenger panorama
The omnipotent app boasts 700 million extra customers month-to-month than Fb Messenger and WeChat.
Supply: Statistica
11. Over 100 billion WhatsApp messages are despatched daily
That’s lots of textual content messaging!
12. And over 2 billion minutes are spent on voice and video calls daily
And that’s lots of speaking!
13. WhatsApp is the world’s favourite social media platform
Out of Web customers aged 16-64, WhatsApp reigns supreme, beating out Insta’ and Fb to the highest spot of the preferred social community.
Supply: Hootsuite Digital Developments Report
14. Damaged down by age group, WhatsApp is ranked the best in reputation for ladies aged 55-64
So in case your Mother and Auntie are glued to their WhatsApp screens, now why! WhatsApp can be the preferred app for males aged 45-54 and 55-64. The messaging platform is least well-liked with girls aged 16-24.
15. On common, customers spend 18.6 hours per 30 days on WhatsApp
That’s lots of messaging and calls! Damaged down right into a each day quantity, which means that customers spend 4.6 hours per week on WhatsApp.
16. Customers in Indonesia spend essentially the most time on WhatsApp, totaling 31.4 hours per 30 days
The second highest utilization comes from Brazil. The bottom? The French solely spend a small 5.4 hours per 30 days on the app, carefully adopted by Australia with 5.8 hours. May this be that they’re extra reliant on iMessage in these international locations or different types of immediate messaging and file sharing?
Supply: Hootsuite Digital Developments Report
17. WhatsApp is the third most most-used social media platform
As we’ve talked about, over 2 billion individuals on the earth recurrently use WhatsApp, and this places the platform forward of Instagram, TikTok, Messenger, Snapchat, and Pinterest.
Supply: Hootsuite Digital Developments Report
18. 1.5% of WhatsApp customers are distinctive to the platform
Because of this 1.5% of WhatsApp’s 2 billion customers, 30 million of them solely use WhatsApp and no different social media platform.
19. WhatsApp is hottest amongst customers of Fb and YouTube
81% of WhatsApp customers additionally use Fb, and 76.8% additionally use Instagram. Solely 46.4% use WhatsApp and Tiktok.
20. WhatsApp means that you can run a dialog with 256 people directly from anyplace on the earth
So long as there’s WiFi or knowledge, you’re good to ship and obtain info.
WhatsApp for enterprise statistics
21. WhatsApp.com is among the least visited web sites out of the social media tribe
The positioning attracted 34 billion visits, which remains to be quite a bit, however not very many in comparison with YouTube.com (408 billion), Fb.com (265 billion), and Twitter.com (78 billion).
22. WhatsApp elevated its search quantity by 24.2% YOY
Because of this the time period “WhatsApp” was the seventh hottest search time period after “Google,” “Fb,” “Youtube,” “you,” “climate,” and “translate.” In that case many individuals are trying to find WhatsApp, how come their web site will get low site visitors? Solutions on a postcard to the same old tackle.
23. WhatsApp Enterprise has downloaded 215 million instances on Android and iOS
The vast majority of these downloads got here from India, with Brazil an in depth second.
24. In 2014, WhatsApp was acquired by Fb for $16 billion
Touted as probably the most vital acquisitions in tech historical past, WhatsApp’s MAU on the time was a mere 450 million customers, a far cry from the two billion MAUs the platform boasts as we speak. It appears like Fb knew what they had been doing after they made the bid.
25. Income throughout Meta’s Household of Apps elevated by 37% in 2021
We couldn’t discover a precise breakdown of WhatsApp income, however the crew behind WhatsApp, Fb, Instagram, and Messenger introduced in $115 million in 2021, with the opposite $2 million in income coming from Meta’s Actuality Labs.
When you’d wish to know extra about WhatsApp and the way the moment messaging platform may also help your corporation, take a look at our weblog publish Easy methods to Use WhatsApp for Enterprise: Suggestions and Instruments that covers all the ideas and methods it is advisable to get began.
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