3 Methods I Used contentmarketing.ai This Fall

I used to be first launched to what would develop into contentmarketing.ai a few years in the past. My first tasks throughout the platform have been re-optimizing touchdown web page and weblog publish content material based mostly on the goal key phrase.

It was neat, and on the time, very novel. ChatGPT was a shiny, new toy for many individuals, and the idea of generative AI was starting to emerge in folks’s on a regular basis lives. However I might inform that there could be far more to perform with this device, given sufficient time and improvement.

Since these first re-opts, contentmarketing.ai has grown up and develop into a device that entrepreneurs can depend on to be a companion of their content material creation technique and execution. I might know: I’m one in every of them. As a result of I’m so near its evolution (I’m advertising and marketing this device, in spite of everything), I’ve had ample alternatives to study the way it works, experiment, and discover a ton of the way to make use of it to supercharge my and my crew’s work.

And that’s what I wish to share immediately: A number of real-life tales about how I personally have used contentmarketing.ai to assist our advertising and marketing technique, all from the previous few months.

1. Weblog Posting Cadence Crunch

On the Brafton Weblog, we attempt to publish a minimal of three new articles per week. That is partly as a result of we wish to keep an energetic publishing cadence, and in addition as a result of our e-newsletter, The Content material Marketer, options three articles in every version (for proof, take a look at our archive 😀).

Usually, that is straightforward to attain. We plan out subjects properly prematurely, and we work with a phenomenal editorial crew. However, we’re all human, and from time to time, issues don’t go as deliberate. Such was the case a couple of weeks in the past. Between one individual’s physician’s appointment, one other’s last-minute pressing shopper request, and a mysteriously locked Google Doc, we have been approaching the top of the week with only one article able to publish.

In any such scenario, I’ll often open up a clean Google Doc and write a fast article — one thing marketing-oriented and fascinating. However I, too, had deadlines and duties that I couldn’t push off that day. I knew I had time to edit an article, however not time to ideate, analysis and write all of it myself.

I turned to contentmarketing.ai for assist, and inside an hour, I used to be enhancing an honest article about end-of-year advertising and marketing planning recommendation. Right here’s how I did it:

1. Matter ideation: contentmarketing.ai has a number of “Ideation” workflows that provide help to discover subjects to jot down about. I instructed the “Matter Ideation” workflow that I wished an article about “how advertising and marketing groups ought to plan for the brand new 12 months in these last couple of months of the 12 months” (this was my precise immediate). contentmarketing.ai rapidly spun up 10 subjects on this theme, full with angles, article functions and funnel phases.
2. Analysis: I learn by way of the ten concepts and picked my favourite. contentmarketing.ai took the reins once more, performing on-line analysis to search out related sources and common themes to incorporate within the article.
3. Define: I gave it some steering about how lengthy I wished the piece to be and what number of tricks to embody, after which it confirmed me an article define. As soon as I used to be glad with the route, I authorized the define and requested it to generate the article.
4. Article creation: Inside minutes, I had an entire article that I might edit. I exported it in order that I might work with it in my most well-liked format (Google Docs), learn by way of fastidiously, made some edits, and despatched it on to our undertaking supervisor for publishing and header picture creation.

How did it end up? See for your self: 4 Advertising and marketing Planning Errors To Keep away from in Your 2026 Technique

2. Fast, Focused E mail Drip

E mail advertising and marketing is one in every of our strongest channels, so I at all times like to make sure our e mail sequences are delivering high-quality, fascinating content material to our viewers.

Segmentation is essential for e mail advertising and marketing success. I preach that, and I apply that, too.

A number of weeks in the past, my colleague Fiona Spiteri talked about to me that website positioning continues to be an vital subject of debate in Australia and the overall APAC area. Whereas we’ve been highlighting the significance of GEO (generative engine optimization) within the Americas, entrepreneurs in Australia weren’t fairly as on this subject simply but.

All of a sudden, an thought sparked: Why don’t we ship a brief e mail collection to Australian contacts all about website positioning for the APAC area particularly? Fiona liked the thought, so I turned to contentmarketing.ai to assist me create the primary draft of our emails.

Right here’s how I did it:

1. Nurture Sequence Workflow: contentmarketing.ai has six email-specific workflows, targeted on various kinds of e mail methods. I selected the Nurture Sequence workflow, since I wished 5 emails that constructed on each other.
2. Prompting: I instructed it what I used to be searching for, the briefs to reference (model, viewers and author briefs), and the context to incorporate in every e mail. This entire course of was fairly conversational.
3. Web site analysis: contentmarketing.ai searched the Brafton web site to search out related articles and case research to spotlight all through the sequence for me.
4. Sequence define: The platform confirmed me precisely the way it deliberate to construction every e mail, together with the angle and supporting content material from the Brafton web site.
5. E mail technology: I authorized the define, and inside moments, I used to be reviewing 5 emails all about website positioning within the APAC area, full with a number of topic line recommendations, hyperlinks to related sources and acceptable CTAs. I exported the emails, edited them myself, then despatched them to Fiona to get her opinion, too.

This entire course of, from Fiona’s fast commentary about her area to the purpose the place I confirmed her the emails, took lower than a day. Quickly, we have been sending informative emails to the very folks they have been related to. It was the right mixture of segmentation and value-add e mail advertising and marketing that I really like.

3. Making a Excessive-Worth White Paper

As content material entrepreneurs, we’re at all times attempting to coach our viewers in regards to the many features of the ~digital advertising and marketing panorama~ (to steal a phrase from ChatGPT, for a change). This 12 months, as a part of that goal, we’ve revived our Excessive-Worth Asset technique.

Let me clarify what which means: We used to publish an eBook each month. A number of years in the past, we took a step again from that very resource-intensive program to focus our efforts on different academic actions. This 12 months, I wished to leap again into the world with expert-driven, high-value content material within the type of white papers that shared distinctive data from our specialists at Brafton.

As I discussed earlier than, e mail advertising and marketing is one in every of our most vital channels, and I wished one in every of our white papers to concentrate on this subject. So, I turned to the most effective: Bianca Baker, Brafton’s Head of E mail.

Although I wished the white paper to be expert-driven, I additionally wished to have the primary draft in hand as rapidly as doable. For that, I leaned on contentmarketing.ai. Right here was my entire course of:

1. Interview the knowledgeable: I scheduled half-hour for Bianca and I to speak all issues e mail advertising and marketing. I ready a couple of inquiries to ask her, recorded the assembly and generated a transcript (we use Google Meet, however plenty of video convention platforms have this characteristic).
2. Transcript cleanup: Auto-generated transcripts are messy. They protect each “um” and “ah” and interruption, and typically “mishear” a phrase, making a sentence completely incomprehensible within the transcript. I cleaned up the entire thing, placing our dialog into neatly legible traces.
3. Customized Content material Workflow: I like this workflow for content material tasks that want a bit bit extra steering from me, which is strictly the case with a high-value asset comparable to a white paper. I instructed contentmarketing.ai precisely what I wished, and mentioned that I had my very own supply materials I wished it to attract from. I fed my cleaned-up transcript into the platform and despatched it on its manner.
4. Define: The platform generated an overview to explain the varied sections it might construct out. I labored with the platform to regulate the define to be exactly what I wished and, once more, despatched it on its manner.
5. White paper draft: When contentmarketing.ai introduced me with the primary draft, I learn by way of and authorized it. It had included all of the sections I wished, and even interspersed robust quotes from Bianca taken immediately from the transcript. I authorized and exported the draft, edited it myself, then despatched it over to Bianca for an SME assessment.

In the long run, Bianca and I have been each happy with the recommendation shared all through the white paper — as a result of all of it got here immediately from our dialog. We despatched it over to our graphic design crew to beautify, then began selling our white paper, E mail Advertising and marketing: Creating Actual Enterprise Affect With Emails That Work. To this point, a whole lot of individuals have downloaded it, and a number of other have gone on to ask us about our e mail advertising and marketing companies.

Preserving The Human Contact, Sped Up With AI

A typical concern folks specific to me after I inform them that I take advantage of AI at work is that it’s eliminating the human component from these inventive processes. I’ve discovered that’s not true, as a result of I don’t let it; I maintain an in depth grip on the human component of our inventive advertising and marketing technique.

contentmarketing.ai has develop into a dependable companion that I can flip to after I want it, whereas nonetheless retaining human-led actions on my and my crew’s plate. Take this text, for instance. I wrote all of it, with out contentmarketing.ai, largely as a result of it was a type of articles that I already had in my head, and knew I might get onto paper (properly, Google Doc) rapidly. However I additionally know that I might have created an overview with the particular factors I wished to make, fed it into the platform and walked away with an identical, however totally different, article that was practically excellent.

Observe: This text was initially printed on contentmarketing.ai.