33 Twitter Statistics That Matter to Entrepreneurs in 2022

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Twitter is a microblogging and social networking platform that encourages its viewers to share posts (generally referred to as Tweets) and have interaction with different customers. To get probably the most out of promoting campaigns on the platform, it’s worthwhile to grasp the Twitter statistics that make the community tick, how and why audiences use Twitter, and what’s in retailer for advertisers on Twitter in 2022.

Common Twitter stats

1. Twitter’s 2021 annual income stands at simply over $5 billion

Not a small quantity by any stretch of the creativeness, Twitter’s income has elevated by 37% YOY.

Twitter has lofty targets for the longer term, and the corporate plans to set its income targets even larger for 2023 to an enormous $7.5 billion.

2. The hottest Twitter account is @BarackObama

The previous US President holds courtroom with over 130,500,000 followers. Pop megastar Justin Bieber is the second hottest individual on Twitter, adopted by Katy Perry, Rhianna, and Cristiano Ronaldo.

3. YouTube is the hottest model account on Twitter

Okay, sure, we thought it may be @Twitter, however nope, it’s @YouTube with 73,900,000 followers.

The @Twitter deal with is definitely in third place with 60,600,000 followers, and @CNNBRK (CNN Breaking Information) takes second place with 61,800,000 followers, respectively.

4. Twitter.com is the ninth most visited web site globally

In 2021, twitter.com noticed 2.4 billion periods, with 620 million of those distinctive. This reveals that individuals come again to the Twitter web site repeatedly.

It additionally tells us that not everybody makes use of the Twitter app on their cell machine or pill, which is one thing to bear in mind whenever you’re optimizing your campaigns.

5. Twitter is the world’s seventh favourite social media platform

The location ranks above Messenger, Telegram, Pinterest, and Snapchat in favorability for adults aged 16-64.

WhatsApp is the preferred social media platform, adopted by Instagram and Fb.

favourite social media platforms January 2022

Supply: Hootsuite’s 2022 Digital Developments Report

Twitter person stats

6. Twitter’s person depend is anticipated to develop upwards of 329 million in 2022

Twitter users worldwide 2019-2024

In 2020, eMarketer predicted that Twitter would see a 2.8% development, however the pandemic modified every thing. So in October, they revised their 2020 forecast to a development of 8.4%—a substantial improve from their authentic forecast.

Quick-forward to 2022, and eMarketer predicts that the variety of Twitter customers will develop by 2% after which proceed on a slight downward development and hit 1.8% development in 2023 and 1.6% in 2024.

7. One quarter of US adults use Twitter

This stage of utilization is just like WhatsApp and Snapchat. Compared, 40% of US adults surveyed by Pew Analysis Middle say they use Instagram, and 21% use TikTok.

8. 30% of Twitter’s viewers are girls

The microblogging website is clearly favored extra with males, who make up the bulk (70%) of its customers.

These demographics are important to grasp as they’ll aid you create extra particular and extremely focused advertising campaigns.

For instance, in the event you’re a girls’s style model, spending your promoting {dollars} on Twitter won’t be the most effective channel given the decrease demographic of feminine customers.

9. 42% of Twitter customers have a university schooling

Twitter has the second-highest educated person base in America. 33% of Twitter’s viewers have some school, and 25% are in the highschool or much less cohort.

Essentially the most educated viewers on social media is LinkedIn, with 56% of respondents saying they’ve a university schooling.

10. Twitter is one of the vital liberal social media platforms

In terms of democrats and republicans, Twitter leans extra in the direction of the left. 65% of the platform’s person base identifies as or leans towards democrat. Twitter is barely overwhelmed by Reddit, whose viewers is sort of 80% democrat.

The platform with the biggest quantity of republicans was Fb, with 46% of the social media platform’s viewers leaning or figuring out with the republican ideology.

demographic profiles and political party of US social media users

Supply: Pew Analysis

11. Solely 0.2% of Twitter’s viewers are unique to the platform

Virtually all Twitter customers additionally get their social media wants met with different platforms. 83.7% additionally use Fb, 80.1% use YouTube, and 87.6% are on Instagram.

12. Twitter customers typically have the next earnings

85% of Twitter’s viewers earn greater than $30,000 and 34% earn $75,000 or above. This alerts that round a 3rd of the platform’s viewers has excessive spending energy, so assume to contemplate this whenever you’re crafting your campaigns and content material.

use of online platforms, apps varies by demographic group

Supply: Pew Analysis

13. After Twitter banned Donald Trump, the platform’s person base jumped by 21%

In line with analysis by Edison, earlier than the ban, 43% of US adults aged 18 or above mentioned they use Twitter. Nonetheless, after the social networking website disqualified then-President Donald Trump on January eighth, 2021, 52% of the identical cohort mentioned they use Twitter.

Twitter utilization stats

14. 25% of U.S grownup Twitter customers account for 97% of all U.S Tweets

Which means round 1 / 4 of Twitter’s person base accounts for practically 100% of the platform’s content material, which is form of mind-blowing when you concentrate on it!

This statistic additionally reveals that the core person base on Twitter is extremely lively and engaged with the platform.

one-quarter of users product the majority of Tweets among US adults

Supply: Pew Analysis Middle

15. The typical person spends 5.1 hours a month on Twitter

Somewhat over 5 hours is greater than Snapchat (3 hours per 30 days) and Messenger (3 hours per 30 days). The social media platform with the very best time spent was YouTube, with adults spending a large 23.7 hours per 30 days consuming video content material on the channel.

16. One-fifth of Twitter customers underneath 30 visits the positioning too incessantly to maintain monitor

We’ve all been there. You’re head down at work, after which earlier than you recognize it, your cellular phone is in hand, otherwise you’ve clicked onto Twitter.com in your desktop for a leisurely scroll. For entrepreneurs, this alerts that the underneath 30 crowds are lively, frequent customers of the platform, and you need to plan campaigns that entice and have interaction this demographic.

17. Virtually half of Twitter’s viewers consumes information commonly on the platform

With world information coming in thick and quick these days, it’s maybe not shocking that many People need to get their information outdoors of normal shops.

large portion of Twitter users consume news on the platform

Supply: Pew Analysis Middle

For manufacturers, this might imply publishing well timed, correct information tales to compete and align with how the Twitter viewers makes use of the platform.

18. 46% of Twitter customers say that utilizing the platform has helped them to grasp world occasions

And 30% of individuals mentioned that Twitter has made them extra politically conscious. However, on the flip facet, 33% of these surveyed mentioned that the positioning hosts inaccurate data, and 53% assume that deceptive data is a continuous main downside on the positioning.

For entrepreneurs, this goes again to belief. You’ll want to make sure that the Tweets you ship are correct and use the platform to place your model or firm as a trusted useful resource.

Twitter for enterprise stats

19. 16% of web customers aged 16-64 use Twitter for model analysis

Across the similar variety of individuals additionally use prompt messaging and reside chatbots to conduct analysis on-line.

For entrepreneurs, which means it’s essential maintain your model account updated. In fact, not everybody must put up 5 – 6 instances a day, but when audiences are trying to find manufacturers on-line and scoping them out, it’ll assist your credibility in case your account is lively and commonly posting precious content material.

20. 54% of Twitter’s viewers usually tend to buy new merchandise

One thing to contemplate whenever you’re crafting a Twitter advert technique is how are you going to make this services or products one thing individuals will instantaneously purchase?

21. Hop on Twitter areas to drive gross sales quantity (sure, actually!)

In case you’re a model trying to make waves on Twitter, become involved with Twitter Areas, Twitter’s Clubhouse different. Twitter says that “only a 10% rise in dialog has led as much as a 3% improve in gross sales quantity”.

So why not incorporate internet hosting a Twitter Areas dialog and construct a neighborhood to assist drive gross sales?

Twitter promoting stats

22. Adverts on Twitter get into individuals’s heads

26% of individuals spend extra time taking a look at advertisements on Twitter vs. different main platforms. Does this imply that advertisements on Twitter come throughout as natural posts and folks aren’t conscious they’re studying an advert?

One thing to check in your Twitter advertising technique.

23. Folks will spend 6-minutes per day on Twitter in 2022

Time is brief, individuals! So depend this as your warning that your artistic on Twitter wants to face out and get observed by your viewers as they’re scrolling by way of the app.

social networks average time spent in US by platform

24. Twitter’s CPM is the bottom out of all the foremost platforms

Working advertisements on Twitter is pretty low cost and received’t destroy your advert price range. The typical CPM is $6.46. That’s 78% decrease than Pinterest’s, which is $30.00 CPM.

25. Advert income on Twitter exceed $1.41 billion, a rise of twenty-two% YOY

Extra individuals are turning to run advertisements on Twitter, and this quantity is anticipated to repeatedly improve in 2022.

Maybe it’s time to get in on the Twitter promoting motion earlier than the area turns into overly saturated or audiences grow to be resistant to Twitter advertisements.

26. Monetizable every day lively customers (mDAU) grew by 13% to 217 million in This autumn 2021

There are 217 million monetizable every day lively customers on Twitter. And this quantity is barely set to extend in 2022 as the corporate emphasizes efficiency promoting throughout the platform’s person base.

27. 38 million of the mDAUs got here from the US

People severely love Twitter. The grand ol’ USA is the place Twitter is the preferred, with over 77 million customers throughout the nation.

Twitter’s fandom is carefully adopted by Japan and India, with 58 and 24 million individuals logging into the platform.

28. Twitter is extra in style with millennials than Gen-Z

In 2022, Millennials will probably be aged 26-41, so craft your artistic fastidiously and guarantee it’s aligned with the pursuits and desires of this age group.

29. Twitter advertisements attain 5.8% of the world inhabitants over age 13

This isn’t the very best determine, but it surely’s tremendous necessary to do not forget that Twitter is a comparatively area of interest platform and that 5.8% of individuals may nicely be your engaged target market, relying on your small business.

30. Twitter’s First View characteristic will increase video viewing time by 1.4x

Twitter is all the time trying to innovate and launch new product options. One in every of their most impactful instruments is First View, which reveals your Twitter video advert to audiences once they first log in and start their looking session.

That is prime actual property for entrepreneurs and advertisers to make sure that your viewers engages together with your video content material. For instance, in accordance with Twitter themselves, one model ran a First View marketing campaign throughout a world sporting occasion to coincide with a TV advert marketing campaign and noticed a 22% improve in attain on the platform.

Twitter publishing stats

31. There are over 500 million Tweets despatched per day

Damaged down even additional, that equals 6,000 Tweets per second, 350,000 Tweets per minute, and round 200 billion Tweets per yr.

32. Folks Tweet about soccer greater than every other sport

70% of Twitter customers mentioned they commonly watch, observe, or are enthusiastic about soccer, and with the FIFA World Cup arising in late 2022, the world will probably be in a “football-frenzy.” So now actually is the time to be taught the distinction between Alexander-Arnold and Zinedine Zidane.

Entrepreneurs have to have their finger on the heart beat and plan campaigns that match across the World Cup and make the most of the conversations and engagement that’ll be occurring in November and December.

33. 77% of Twitter customers really feel extra constructive about manufacturers which can be neighborhood and society targeted

Through the COVID-19 international pandemic, neighborhood mattered greater than ever, and shoppers observed. For manufacturers, this implies showcasing your influence on the world and what you’re doing to assist native and international communities.

Save time managing your Twitter presence through the use of Hootsuite to schedule Tweets (together with video Tweets), reply to feedback and DMs, and monitor key efficiency stats. Attempt it free in the present day.

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