35 Instagram Stats That Matter to Entrepreneurs in 2022


When Instagram firm head Adam Mosseri introduced this yr that Instagram was not a “sq. photo-sharing app,” he was actually simply stating the plain: one have a look at this yr’s Instagram statistics and it’s clear simply how far it’s come from its humble roots.

Over the previous decade-plus, Instagram has advanced, and so has its consumer base, its enterprise options, its algorithms and technological capabilities. In order you intend your Instagram advertising technique for 2022, it’s essential to know the most recent details about all issues Insta. To ensure you’re working with the appropriate data, we’ve compiled all crucial Instagram stats you want to concentrate on this yr.

Common Instagram statistics

1. Instagram is celebrating its twelfth birthday in 2022

Instagram is virtually a young person at this level (on the very least, a lovably moody tween) so in case your advertising crew remains to be contemplating the platform to be a flash within the pan, we’ve received information for you: your lady isn’t going anyplace.

After all, the platform has advanced significantly (howdy, Reels!) because it first launched again in October 2010 with a filtered pic of the founder’s canine, and can proceed to take action. Be sure you’re updated on the newest Instagram developments and options because it ventures deeper into its second decade of existence.

2. Instagram is the seventh most visited web site on the earth

In accordance with Semrush, based mostly on complete web site visitors, Instagram is among the world’s high 10 most-visited web sites globally, with 2.9 billion complete visits monthly. That’s a whole lot of eyeballs.

Importantly, whereas most customers login by way of the cell app, this stat is an efficient reminder that folks could also be viewing your posts on their desktops or laptops, too: ensure that these pictures are wanting good at any scale.

3. Instagram is the ninth most-Googled search time period

What’s simpler than typing “instagram.com” into your browser? Letting Google take you there.

Fb, Youtube and “climate” all beat out Instagram, however contemplating that Insta is primarily accessed by way of the app, that is a formidable displaying and extra proof that your viewers is perhaps viewing your content material by way of a browser — whether or not a cell one or by way of their laptop.

(Bizarre truth: the primary Google search question is “google.” We don’t perceive, both.)

4. Instagram is the 4th most-used social platform

Solely Fb, Youtube and WhatsApp beat out Instagram by way of every day energetic international customers, however Instagram clocks in a formidable 1.3 million.

That’s a whole lot of eyeballs. At this level, it’s beating out TikTok, Twitter, Pinterest and Snapchat, so in the event you’re searching for probably the most bang in your buck by way of viewers attain, Instagram could also be a stronger possibility.

5. Simply 0.1% of Instagram customers solely use Instagram

The probability that an Instagram consumer additionally has an account on one other social platform is 99.99%. 83% of Instagram customers, for instance, additionally use Fb, whereas 55% are additionally on Twitter.

What does this imply for entrepreneurs? You’re doubtless reaching the identical folks throughout completely different platforms, so attempt to not repeat your self to verify your content material is exclusive and fascinating, wherever your followers are encountering it.

6. Instagram is the second most-downloaded app on the earth

Solely TikTok beat out Instagram in downloads in Fall 2021 — fairly spectacular, on condition that the app has been round for 12 years. Stilllll received it.

You in all probability already assumed that almost all of your Insta viewers was experiencing your content material by way of their telephones, so please, sit back and revel in this statistic that proves simply that.

Instagram consumer statistics

7. 1.22 billion folks use Instagram every month

In case it’s not clear: Instagram could be very, highly regarded. That’s nonetheless solely half as many individuals as Fb and Youtube every have logging in every month, nonetheless.

8. 18 to 34 yr olds make up the largest share of Instagram’s viewers

This key demographic accounts for about 60% of Instagram’s viewers.

profile of Instagram's advertising audience

9. Instagram is Gen Z’s favourite social platform

International web customers aged 16 to 24 desire Instagram to different social platforms — yep, even rating it above TikTok. If that’s an age cohort you’re trying to attain, Insta is seemingly the place to be.

10. Gen X males are the quickest rising Instagram viewers

Final yr, the variety of 55 to 64 yr previous males utilizing Instagram grew by 63.6%. So, sure, it’s a spot the place the youngsters are hanging out, however don’t low cost the truth that you will discover different generations represented right here too.

11. Instagram’s viewers is cut up fairly evenly between women and men

Sadly, we don’t have any stats at this level on customers who fall outdoors of the gender binary, however in response to what Fb’s reporting instruments can inform us, Instagram’s viewers self-identifies as 50.8% feminine and 49.2% male.

12. India has probably the most Instagram customers on the earth

This can be a nice reminder that Instagram presents entry to a worldwide viewers, with 201 million customers logging in from India (adopted by the U.S. at 157 million). Within the third place spot, you’ll discover Brazillians, with 114 million customers, adopted by Indonesia and Russia.

That is essential data when occupied with the way to outline your audience on Instagram, and what sort of content material to create.

13. India can be Instagram’s fastest-growing market

Growing its viewers by 16% quarter-over-quarter, India is the quickest rising area for Instagram at present. If it is a market your model is trying to goal: congrats! Now you already know simply the place to seek out ‘em.

14. 5% of U.S kids underneath 11 use Instagram

That’s regardless of Instagram consumer tips that require customers to be 13 years previous earlier than they will create an account. Amongst youngsters aged 9 to 11, 11% use Instagram.

15. 14% of U.S. adults have by no means heard of Instagram

Understand that whereas Instagram does have an enormous attain within the U.S., it doesn’t attain everybody. That’s why understanding your viewers is so essential.

16. Instagram noticed 17.0% consumer development in Western Europe in 2020

The area will finish 2020 with 132.8 million customers, eMarketer predicts. That’s a rise of 19.3 million customers since 2018.

Earlier than the pandemic, eMarketer had predicted solely 5.2% development for the area. They revised their estimate upwards twice this yr.

17. The nation with the best Instagram proportion attain is Brunei

Brunei won’t have probably the most Instagram customers, however it’s the nation the place Instagram reaches the best proportion of the inhabitants: 92%, to be exact.

Rounding out the highest 5 international locations with the best proportion attain are:

  • Guam: 79%
  • Cayman Islands: 78%
  • Kazakhstan: 76%
  • Iceland: 75%

Should you’re advertising to folks in these international locations, Instagram might be an particularly efficient platform for each natural content material and paid Instagram posts.

Instagram utilization statistics

18. 59% of U.S. adults use Instagram every day

And 38% of these every day guests are logging on a number of occasions per day.

Higher give ‘em one thing to take a look at whereas they’re there: ensure you’ve received recent content material going up persistently. Even in the event you’re not capable of log in daily, scheduling instruments for Instagram—like, ahem, Hootsuite—may also help you retain on high of your content material calendar.

19. Instagram isn’t a well-liked supply for getting information

Just one-in-10 U.S. adults say they search out information on Instagram — and 42% say they straight-up mistrust it as an data supply. So in the event you’re within the enterprise of disseminating essential data, Instagram might not be the most effective place to get your critical message throughout.

20. Grownup Instagram customers are on the app practically half-hour per day

They’re exploring not simply their newsfeed, although: they’re scrolling by way of Instagram Tales, trying out Livestreams and watching Reels. Sensible manufacturers will ship one thing satisfying throughout all of the completely different options in order that followers are entertained, wherever they’re spending these half-hour.

21. 9 out of 10 customers watch Instagram movies weekly

Transcend static pictures to thrill the cinephiles scrolling by way of your feed. Listed here are our favourite suggestions for creating the most effective Tales, Reels and Instagram Dwell movies in your viewers.

Instagram Story stats

22. 500 million accounts use Instagram Tales every day

Instagram hasn’t shared up to date stats since 2019 (a lifetime in the past in social media years) nevertheless it’s doubtless solely gotten increased. What began as a SnapChat-inspired foray into video has turn into a staple of the platform, and one that gives a lot of alternative for manufacturers to get artistic. Try our information to utilizing Instagram Tales for enterprise right here.

23. 58% of customers say they’re extra concerned about a model after seeing it in a Story

Tales have sticking energy! And one other 50% of Instagram customers say they’ve gone forward and really visited an internet site to make a purchase order of a services or products after seeing it in Tales.

Need to get in on this motion? We truly know some hacks for scheduling Instagram Tales so that you don’t miss a beat.

24. Model Tales have an 86% completion fee

That’s only a small enhance from 85% in 2019. Leisure account Tales noticed the biggest enhance in completion fee, from 81% to 88%. Sports activities account Tales have the best completion fee, at 90%.

25. Probably the most energetic manufacturers publish 17 Tales monthly

Story frequency is usually up this yr, so if you wish to sustain with the highest performers (and ensure your content material isn’t misplaced within the ruckus), it’s smart to purpose to publish a Story roughly each different day.

26. Instagram Tales generate 1 / 4 of the platform’s advert revenues

Even though they may not attain so far as posts, in 2022, Tales adverts are predicted to herald virtually $16 billion in international web advert revenues.

Instagram Stories ad revenues worldwide

27. #Love is the most well-liked hashtag

Possibly it’s a clue that folks on Instagram need to maintain issues optimistic and light-weight?

Instagram enterprise statistics

28. 90% of Instagram customers observe a minimum of one enterprise

Don’t really feel shy about getting your model concerned in social: everyone’s doing it! As Instagram itself places it, it’s a spot to “develop your group and deepen your reference to present and future prospects.” Insta often introduces new enterprise instruments—like buying performance and Instagram Dwell—to assist assist companies, too.

Study extra about the way to use Instagram for enterprise right here.

29. The typical Instagram enterprise account grows its followers by 1.69% every month

Whereas each enterprise account and model is completely different, it’s useful to know the final benchmark for development, particularly if that’s a cornerstone of your model’s social media targets. Not hitting that quantity your self? Try our suggestions for rising your Instagram followers right here.

Instagram Business Account benchmarks

30. Enterprise accounts publish a mean of 1.6 occasions a day

To interrupt that down even additional: for the common Instagram Enterprise account, 62.7% of all fundamental feed posts are pictures, whereas 16.3% are movies and 21% are picture carousels.

Once more, each model is completely different, nevertheless it’s useful to see the the competitors is (on common!) mixing issues up with the kinds of content material it posts.

Should you’ve caught steadfastly to a photos-only recreation plan, possibly now’s the time to begin diversifying.

31. 1 in 2 folks have used Instagram to find new manufacturers

It’s an unimaginable discovery instrument: 50% of individuals use it to find new manufacturers, services or products. And 2 in 3 folks say the community helps foster significant interactions with manufacturers.

Your latest buyer might be lurking across the nook… and able to fall in love with you!

32. 57% of individuals like seeing polls and quizzes from manufacturers on Instagram

In comparison with different platforms, audiences desire seeing quizzes and polls from manufacturers on Instagram (and so they’re simple to implement utilizing Tales!), so go forward and communicate up: ask your prospects what they need!

It’ll make them really feel seen, and show you how to really feel assured about your online business selections. Win-win.

33. The common engagement on Instagram enterprise account posts is 0.83%

That skews just a little increased on carousel posts and just a little decrease on video, however in the event you’re beating that benchmark of 0.83%, pat your self on the again.

Curiously, as manufacturers develop their followers, engagement charges sometimes dip. Our digital developments report revealed that enterprise accounts with fewer than 10K followers loved increased engagement than manufacturers with 100K followers. In different phrases: typically much less is extra.

On the lookout for inspiration to develop your engagement past that? We’ve received you coated with Instagram engagement suggestions proper right here.

34. 44% of individuals use Instagram to buy weekly

Instagram solely launched its buying characteristic a few years in the past, nevertheless it’s already taken the ecommerce world by storm. In accordance with an Instagram for Enterprise survey, 44% of individuals use Instagram weekly to buy utilizing options like buying tags and the Store tag.

Able to arrange your personal Insta commerce empire? College your self with our Instagram Buying 101 information.

35. Instagram’s promoting attain has outpaced Fb this previous yr

If paid attain is a part of your social media technique, it’s value noting that Instagram’s advert attain is skyrocketing previous Fb’s proper now. Fb’s international promoting attain solely elevated by 6.5% this yr, whereas Instagram’s grew by 20.5%.

Save time managing your Instagram presence utilizing Hootsuite. From a single dashboard, you possibly can schedule and publish posts on to Instagram, interact the viewers, measure efficiency, and run all of your different social media profiles. Attempt it free immediately.

Get Began

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.


Please enter your comment!
Please enter your name here