Fb is the OG social media platform and the biggest one by practically each metric. Find it irresistible or hate it, the social large — and soon-to-be harbinger of the metaverse — is a must have social media channel for entrepreneurs.
On this submit, we cowl 39 present Fb statistics, freshly up to date for 2022. They’ll allow you to sustain with how individuals are utilizing the platform and make data-informed choices about your social media technique.
Obtain the whole Digital 2022 report—which incorporates on-line habits information from 220 nations—to be taught the place to focus your social advertising efforts and learn how to higher goal your viewers.
Normal Fb stats
1. Fb has 2.91 billion month-to-month energetic customers
That’s a 6.2% soar from 2021’s 2.74 billion customers, which was already a year-over-year development of 12% from 2019.
Fb is probably the most used social platform worldwide. You merely have to be there.
2. 36.8% of the world’s inhabitants use Fb month-to-month
Yep, 2.91 billion customers equals 36.8% of Earth’s 7.9 billion folks, as of November 2021.
Since solely 4.6 billion of us have entry to the Web proper now, which means 58.8% of everybody on-line makes use of Fb.
3. 77% of Web customers are energetic on at the very least one Meta platform
Out of 4.6 billion international Web customers, 3.59 billion folks use at the very least one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use a couple of.
4. Fb’s annual income elevated by 2,203% over 10 years
In 2012, Fb earned $5.08 billion USD. Now? $117 billion USD in 2021, which is up 36% from 2020. Most of Fb’s income is from promoting, which totaled $114.93 billion USD in 2021.
5. Fb is the seventh most useful model on this planet
Apple holds the highest spot with an estimated model worth of $263.4 billion USD. Fb follows large manufacturers like Amazon, Google, and Walmart to land in seventh place for 2021 with a model worth of $81.5 billion.
6. Fb has been researching AI for 10 years
In October 2021, Fb introduced it was rebranding to Meta, which is now the mother or father firm of Fb, Instagram, WhatsApp, and extra. In Mark Zuckerberg’s phrases, the rebrand is to permit the corporate to develop into “metaverse-first, not Fb-first.”
(Psst. No thought what the metaverse is however afraid to ask? Right here’s what we all know to this point.)
And so they’re actually betting the long run on synthetic intelligence. Will the metaverse stay as much as Zuckerberg’s projection as the way forward for humanity? Time, and social media, will inform.
7. Over 1 billion Tales get posted each day throughout Fb apps
The Tales format continues to develop in reputation throughout Fb, Instagram, and WhatsApp. 62% of customers say they are going to use Tales much more sooner or later.
Fb person stats
8. 79% of month-to-month customers are energetic every day
This determine has remained constant all through 2020 and 2021 even with the mixed 18.2% development fee of customers for these years. Good.
9. Over 72% of Fb customers additionally use YouTube, WhatsApp, and Instagram
The figures are available at 74.7% of Fb customers additionally frequenting YouTube, 72.7% utilizing WhatsApp, and 78.1% utilizing Instagram.
There are appreciable overlaps in different well-liked social networks, akin to 47.8% of Fb customers additionally being on TikTok, 48.8% on Twitter, and 36.1% on Pinterest.
Having a powerful cross-platform marketing campaign technique will make sure you ship the precise message on every platform.
10. Fb is the favourite social platform of the 35-44 demographic
Instagram takes the highest spot amongst audiences beneath 25, however Fb is the favourite social community for these demographics beneath:
- Male web customers, 25-34: 15.9%
- Male web customers, 35-44: 17.7%
- Feminine web customers, 35-44: 15.7%
- Feminine web customers, 45-54: 18%
(Fb presently limits its gender reporting to female and male.)
11. 72% of Fb customers don’t belief it to guard their privateness
… however they use it anyway. Importantly, this determine is far larger than 2020 when solely 47% of customers felt Fb didn’t do sufficient to maintain their information personal.
Fb ranks first in utilization however final in belief. To us entrepreneurs, that’s one thing that simply is sensible, proper?
Supply: Washington Put up/Schar College
12. There are 329 million Fb customers in India
India is available in first for person rely. America is second with 179 million customers. Indonesia and Brazil are the one different nations with over 100 million customers every.
However, amount isn’t every thing…
13. 69% of People use Fb
The US inhabitants reached 332 million folks in 2022, that means 54% of all People have a Fb account (together with precise infants). Infants apart, 69% of People over 18 are on Fb, together with 77% of individuals ages 30-49.
14. 79% of Canadians over 15 use Fb
Regardless of different nations having a better complete person rely, Canada ranks among the many highest in attain with 79% of individuals over age 15 — 27,242,400 folks — utilizing the social community. Comparatively, India’s 329 million customers account for under 49.6% of the overall Indian inhabitants of 662 million people who find themselves 15 or older.
On their very own, attain percentages aren’t indicative of when Fb advertising is “value it.” It’s all the time necessary to concentrate on the most well-liked social platforms amongst your viewers and make sure you’re on them.
15. Partisan gaps as excessive as 23% present up for each social platform, besides Fb
For People beneath age 50, Democrats are extra seemingly to make use of most social media platforms. The biggest Democrat-Republican hole is on Instagram, the place 23% extra Democrats report utilizing the platform.
Some have much less vital variations, however Fb is the one platform to have an equal share of Democrats and Republicans reporting they use it usually.
Supply: Pew Analysis
For a lot of manufacturers, this received’t have an effect. But when your audience tends to lean conservative, you’ll seemingly discover a extra profitable footing on Fb in comparison with different platforms.
16. 57% of People say Tales make them really feel like a part of a neighborhood
Individuals love Tales. They really feel extra genuine than different social content material codecs, in accordance with 65% of People who say they really feel nearer to household and pals after watching them.
Fb utilization stats
17. Customers spend a mean of 19.6 hours a month on Fb
That is available in second solely to YouTube’s 23.7 hours a month and considerably greater than Instagram’s 11.2 hours per thirty days. This Fb statistic is for Android customers solely however it’s nonetheless indicative of trade patterns.
Virtually 20 hours a month equals one week a month at a part-time job. So, in case your content material isn’t getting outcomes, it’s not for lack of consideration. Change it up. Attempt one thing new. Spend money on viewers analysis. Then, use what you be taught to create what your folks actually wish to see.
18. Individuals spend 33 minutes a day on Fb
To social media managers, that’s nothin’, proper? Properly, to the normies on the market, it’s loads. Time per day has declined since 2017 as extra opponents emerged, although importantly, individuals are nonetheless spending probably the most time on Fb.
Essentially the most customers + probably the most time spent = nonetheless probably the most alternative for entrepreneurs.
19. 31% of People usually get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot larger than every other social community. YouTube is available in second with 22% of People usually getting their information there.
Supply: Pew Analysis
As a society, we’re all nonetheless deciding precisely how a lot energy and accountability social media firms ought to have over shaping our understanding of occasions.
However as entrepreneurs? Scorching dang! Fb isn’t simply an app anymore, it’s a seamless a part of our lives. Individuals count on to listen to about necessary occasions on Fb and the newest information from their favourite manufacturers. (And which neighbor left their rubbish cans out on the curb for an additional day, too.)
20. 57% vs. 51%: Customers be taught extra life expertise from social media than college
Globally, 57% of social media customers say they’ve discovered extra about life from social media than being at college.
Whereas data accuracy on social media continues to be a problem for all platforms, customers report wanting to have interaction with studying alternatives extra on social media than in conventional faculty environments. This can be a nice alternative for manufacturers to focus on academic content material in artistic methods.
21. 81.8% of customers solely use Fb on a cell machine
Most customers — 98.5% — use Fb on their cell machine, however 81.8% of individuals strictly entry the platform by way of cell. Comparatively, solely 56.8% of all Web visitors is from cell units.
That is seemingly pushed by person development in mobile-first areas, akin to Asia and elements of the growing world. It underlines the significance of designing your content material and adverts with a mobile-first technique.
22. 1.8 billion folks use Fb Teams each month
Whereas well-liked earlier than 2020, the COVID-19 pandemic drew extra folks into Teams. Each as a approach to join with others throughout social distancing measures — particularly for girls who extra usually bear the burden of caregiving obligations — and for medical professionals to collaborate and educate others.
Fb is investing in new Teams options in 2022, akin to sub-groups inside a Group, member awards, and stay chat occasions.
Fb stats for enterprise
23. Individuals are 53% extra seemingly to purchase from a enterprise utilizing stay chat
Fb permits companies so as to add Fb Messenger stay chat to their web sites to enhance customer support and conversions.
Although a strong characteristic, it’s restricted to solely Fb Messenger. Increase your capabilities by utilizing a multi-platform stay chat resolution, like Heyday, which may convey all buyer communication from Fb, Google Maps, e mail, WhatsApp, and extra into one unified inbox in your group.
24. Fb will have the ability to translate 100s of languages in real-time
Think about writing your social content material in a single language and with the ability to confidently depend on Fb to precisely translate it to a worldwide viewers. It’s a more in-depth actuality than you suppose, with Meta asserting the AI-driven venture in February 2022.
With 50% of individuals having a local language not within the 10 commonest, rising your communication capabilities is all the time a sensible transfer.
25. The common natural attain of a Fb Web page submit is 5.2%
Natural attain has steadily declined every year, ending 2020 with 5.2%. In 2019, it was 5.5% and 7.7% in 2018.
Natural Fb content material ought to nonetheless be a giant a part of your technique in your present viewers. However, sure, it’s true: You’ll must couple that with Fb adverts to see constructive development.
26. Fb eliminated 4,596,765 items of content material in 2021 as a result of copyright, trademark, or counterfeit reviews
That’s a 23.6% enhance in comparison with 2020. Stories of mental property violations have steadily risen since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
Fb advert stats
27. Price-per-click is up 13% vs. 2020
The common Fb adverts cost-per-click was 0.38 USD in 2020, decrease than earlier years largely because of the results of the coronavirus pandemic — however it rallied again in 2021 with a mean CPC of 0.43 USD.
Normally, Fb advert prices are usually decrease within the first quarter of every yr and attain a peak approaching the final quarter and vacation buying season, as seen with September 2021’s common CPC of 0.50 USD.
28. Fb US adverts are anticipated to surge 15.5% year-over-year in 2022
eMarketer predicts US advert income will prime $58.1 billion in 2022, which might be a 15.5% enhance from 2021. 2020 had an unusually excessive development fee because of the surge in e-commerce demand because of pandemic lockdowns affecting in-person gross sales.
29. Fb’s potential promoting attain is 2.11 billion folks
Meta claims their complete promoting viewers is 2.11 billion folks, or 72.5% of their complete 2.91 billion month-to-month energetic customers.
Since Fb is probably the most populous social platform, it’s additionally the one with the very best potential advert attain. Once more, for entrepreneurs severe about development, Fb isn’t elective.
30. Fb adverts attain 34.1% of the worldwide inhabitants over age 13
Put into perspective, that 2.11 billion individual advert attain is over a 3rd of Earth’s complete teen-and-up inhabitants. Wowza.
However with excessive attain comes excessive potential for wasted advert spend. Make sure you’re optimizing your Fb adverts technique usually so that you’re not simply payin’ n’ prayin’.
31. Fb adverts attain 63.7% of all People over age 13
A powerful attain for American-focused firms, however not the one one. Fb additionally reviews these potential native promoting audiences as a proportion of complete inhabitants over age 13:
- Mexico: 87.6%
- India: 30.1%
- United Kingdom: 60.5%
- France: 56.2%
- Italy: 53%
(Plus extra. The complete listing is in our Digital 2022 report.)
32. 50% of shoppers wish to uncover new merchandise via Fb Tales
Individuals love the Tales format and so they make efficient adverts due to that. 58% of shoppers say they’ve visited a model’s web site from a Story advert and 31% have browsed a Fb Store.
Give the folks what they need. If you happen to’re not already investing in Tales adverts, hop to it.
Fb buying stats
33. Fb Market has 1 billion month-to-month energetic customers
Launched in 2016, Fb Market has rapidly changed outdated requirements of native buy-and-sell, like Craigslist and even location-specific Fb Teams. Market achieved 1 billion month-to-month customers in early 2021, simply over 4 years after launch.
34. There are 250 million Fb Retailers worldwide
Fb’s latest e-commerce characteristic, Retailers, launched in 2020. It permits small companies to characteristic product catalogs on their Fb and Instagram profiles, and for followers to buy in-app. It additionally permits manufacturers to simply create adverts from their merchandise to draw new prospects.
A million customers usually purchase from Fb Retailers each month. Manufacturers are seeing large outcomes, together with some seeing 66% larger order values by way of Retailers than from their web sites.
Fb is actively rolling out help for Retailers in Fb Teams in addition to Reside Procuring and product suggestions. Large issues are coming for Fb social commerce in 2022.
35. Fb Market adverts attain 562 million folks
Not like different itemizing websites, like eBay, Fb Market permits companies (and shoppers) to listing objects free of charge, together with automobiles, rental properties, and extra. Boosted listings can attain a possible viewers of 9.1% of the world’s inhabitants over age 13.
36. 33% of Gen Zers would contemplate shopping for digital-only artwork
NFTs. Crypto. Digital property promoting out instantly, like a $4,000 Gucci bag or a digital dwelling promoting for $512,000. (Are all of us gonna get priced out of the digital housing market, too? C’mon!)
Financial dystopia apart, NFTs are, properly… kinda sizzling. And sensible? Many within the youthful technology are treating digital content material like conventional investments. Musician 3LAU has even promised NFT-owners future royalties.
If you happen to personal certainly one of my NFTs at this time,
You’ll get to personal rights in my music,
Which additionally means you’re entitled to cashflows from that music…
— 3LAU (@3LAU) August 11, 2021
Not all entrepreneurs ought to soar on the NFT bandwagon, however contemplate the affect of the rise of their reputation in your model. Fb has strict insurance policies on who will get to promote digital property on their platform, however count on that to loosen in future years because the metaverse expands.
Fb video stats
37. Fb Reels at the moment are in 150 nations
The corporate introduced the previously U.S.-only Reels characteristic is offered in 150 nations as of February 2022. Introduced over from sister community Instagram, the format of Fb Reels is basically unchanged however has thrilling new creator instruments.
To draw creators to Fb Reels, a bonus program is in impact providing as much as $35,000 per thirty days to creators relying on their view counts. Fb’s model of Reels additionally options advert income sharing and the power for followers to “tip” creators in-app.
38. Fb beats out TikTok for short-form video with 60.8% of person share
It’s straightforward to suppose TikTok could be within the prime spot for brief movies, however YouTube claims that with 77.9% of People over 16 utilizing the platform to observe quick movies. Maybe surprisingly, Fb is available in second with 60.8% of the person share. TikTok trails in third with 53.9%.
The definition of short-form video is beneath 10 minutes, though many Fb movies are a lot shorter, together with the standard Reel-style which vary from 15 to 60 seconds.
39. Fb is second to YouTube in stay video with 42.6% of person share
Predictably, YouTube is the popular platform for stay video chosen by 52% of customers. Like with quick movies, Fb is a detailed second with 42.6% of customers.
Apparently, Fb turns into the primary place selection for stay video for ages 25-44.
If you happen to’re not already, guarantee your livestreaming software program lets you stream to a number of platforms concurrently to seize probably the most viewers.
Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you may schedule posts, share video, interact your viewers and measure the affect of your efforts. Attempt it free at this time.
Simply handle your Fb web page (+ different social media accounts) and save time with Hootsuite. Schedule, interact, analyze, carry out.