4 Methods to Use Market Intelligence for SMBs


4 Ways to Use Market Intelligence for SMBs

You might have observed that a few of your opponents all the time appear to be one step forward. They hold making better-informed selections and attracting extra clients. How do they do it?

Market intelligence would possibly simply be the key. 

Gathering and analyzing information about your trade helps you make better-informed selections, keep afloat, and in the end develop your small business.

So, on this complete information, you’ll discover 4 sensible methods to use market intelligence for enterprise progress.  

  1. Determine Market Alternatives

As a small enterprise proprietor, you all the time search for untapped alternatives to develop your small business. One of the efficient methods to do that is by in depth market evaluation.

To start out, check out your present buyer base. Are there any new patterns or tendencies that you may determine? Is there a change of their style or habits? You possibly can analyze your buyer database to get this data. You can too use enterprise intelligence instruments to determine rising tendencies. 

Additionally, analysis your trade to see what’s taking place at a broader scale. You will get these insights from trade stories and publications. It additionally helps to attend commerce exhibits and observe trade consultants on social media. Observing for your self what’s taking place in your trade may also help, too.

For instance – let’s say you run a small bakery. You possibly can go to different bakeries within the neighborhood, and take down notes. Let’s say you discover an absence of high-quality, inexpensive gluten-free choices. So, you would supply all kinds of gluten-free baked items to cater to a extra health-conscious market section.

Staying knowledgeable helps you see rising tendencies and adjustments earlier than your opponents do. This manner, you possibly can react accordingly.

  1. See How Rivals Are Doing

When rising your SMB, you additionally want to have a look at your opponents and collect competitor intelligence. Understanding your competitor’s strengths and weaknesses helps you enhance on the previous and exploit the latter. 

Right here’s how one can get began along with your aggressive evaluation. After all, determine your prime opponents first. That is the place aggressive intelligence instruments like Owler, Spyfu, VisualPing, and many others., come in useful: 


After making a complete listing of those competitor companies, collect as a lot data as you possibly can about them, together with: 

  • Who they’re, and what are they doing effectively
  • their distinctive promoting propositions 

Don’t overlook to research your rivals’ advertising ways. You wish to know the way they’re reaching their audience, whether or not this be by means of paid promoting, social media, or SaaS advertising methods. Take a look at their content material advertising methods as effectively. 

Analyzing your competitor additionally means analyzing their product choices and pricing fashions. Are your merchandise far more costly than theirs? You additionally wish to know if they provide sure promotions or reductions or if they’ve a wider product choice than you do. 

Lastly, hold observe of what your opponents’ clients say about them and the way they reply. This data may also help you enhance your personal customer support. Don’t overlook this. Bear in mind, clients are over 5 occasions extra possible to suggest your small business after good customer support. So, right here’s a possibility to spice up buyer retention and develop your SMB. 

The underside line: If you realize what makes your opponents profitable, you possibly can replicate these methods your self to hopefully reap the identical–and even higher–outcomes. 

Right here’s an instance. Let’s say you’re a restaurant. Primarily based in your analysis, you discover that your competitor generates a lot of its leads by means of its recipe weblog posts. You should utilize this data to tell your personal advertising technique. For instance, chances are you’ll wish to replicate their content material. Or, you would possibly wish to go a step additional and embody how-to-cook movies. 

No matter you do, you possibly can solely determine these progress alternatives by means of competitor evaluation.

  1. Decide Buyer Insights 

Understanding your personal clients is vital to the success of your small business. Gathering buyer insights by means of market intelligence helps you make higher enterprise selections and enhance your buyer expertise. This in the end will increase your gross sales.

Buyer critiques and surveys work brilliantly right here. 

Ask clients questions on their experiences with your small business, their likes and dislikes, and options for enchancment. Use this suggestions to determine patterns and tendencies of their habits. Generative AI know-how may also help you create efficient survey questions:


You possibly can ship these inquiries to your subscribers. Should you can, give them an incentive like a reduction for answering your on-line surveys within the first place.

You can too use advertising intelligence instruments like BrandWatch, Tableau, and Demandbase to collect information on buyer preferences and habits. These instruments can observe web site visitors and buyer interactions.

One other technique is to observe what your clients are saying on social media. Your clients spend a mean of two hours and 25 minutes on social media. So, it’s the right place to search out vital buyer insights.


With these methods, you get a complete understanding of what your audience desires. You possibly can then use your clients’ insights to enhance your product or companies. 

You can too group your clients based mostly on their solutions to your surveys and insights. This may mean you can goal your advertising efforts higher and supply personalised experiences. 

  1. Collect Product Intelligence 

Product intelligence includes gathering and analyzing information about your choices to determine product growth and enchancment alternatives. It’s probably the most sensible methods to make use of market intelligence for enterprise.

With product intelligence, you possibly can be taught:  

  • What options clients like and dislike
  • What options they use essentially the most

Analyzing this information exhibits you which ones merchandise to deal with, and which options so as to add or enhance, and even take away.

To collect product intelligence, begin by analyzing your gross sales information. Take a look at which merchandise are promoting effectively and which of them are usually not. 

Don’t overlook your product efficiency metrics like:

  • Gross sales income
  • Churn charges
  • The common income per consumer (ARPU) 

Additionally, search for patterns and tendencies in your information that may present insights into your product efficiency. For instance, when you discover {that a} explicit product has a excessive ARPU, it might imply your viewers likes your product. 

However you’ll additionally wish to analyze different sorts of advertising intelligence information to raised perceive this data. 

For example, you possibly can take a look at your buyer insights to find out what precisely your viewers likes about that particular product. So, you possibly can even enhance that function within the present product. Equally, when you discover excessive churn charges, you possibly can decide, by means of buyer insights, what clients dislike about that product. Then you can also make the required adjustments.

You can too analyze your product efficiency information along with your market analysis and competitor evaluation information.  

Let’s say you discover gross sales of your thick-crust pizzas are taking off. Primarily based in your market analysis, you discover no restaurant in your neighborhood is promoting thin-crust pies. You additionally see your opponents’ spicy pies are promoting fairly effectively. Primarily based on all that information, you possibly can introduce a brand new product out there: a thin-crust spicy pizza..

In Closing 

The usage of market intelligence for enterprise permits you to develop and reach as we speak’s aggressive enterprise atmosphere. 

This information shared 4 methods you should use market intelligence. Use it to determine market alternatives, conduct competitor evaluation, perceive buyer insights, and gather product intelligence.  

Bear in mind, using market intelligence for enterprise progress is just not a one-time exercise. It’s an ongoing course of you have to do constantly to remain forward of the curve.



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