5 Browser Extensions for On-page website positioning


Browser extensions are important instruments for search engine marketing. I exploit them on daily basis to save lots of time and improve productiveness.

I’ve addressed my favourite Chrome extensions for key phrases, authority, and analytics. What follows are my favorites, all free, for on-page auditing — to seek out errors, determine areas of enchancment, and analyze rivals.

Hyperlink Checkers

Free Backlink Checker is out there for Chrome and Firefox. This free extension scans a web page for hyperlinks and generates a report containing:

  • Inside and exterior hyperlinks,
  • Anchor textual content for every hyperlink,
  • Goal root area of every hyperlink,
  • Hyperlink standing (damaged, unverified),
  • Nofollow attributes.

I exploit Free Backlink Checker to extract all hyperlinks and export into Excel for extra evaluation, resembling sorting by area and header standing. The extension additionally exhibits the HTML code of any hyperlink when hovering over it.

Screenshot of report in Free Backlink Checker

Free Backlink Checker scans a web page for hyperlinks and generates a report with the small print. Click on picture to enlarge.

Damaged Hyperlink Checker is another choice. It, too, is out there for Chrome and Firefox.

I usually use a internet crawler to seek out damaged hyperlinks. However a crawler doesn’t determine a particular hyperlink — solely the web page — making it difficult to seek out and repair, particularly when the hyperlink sits in an enormous navigation menu.

Browser-based hyperlink checkers make it a lot simpler by color-coding on-page hyperlinks based mostly on their standing.

Screenshot of the results from Broken Link Checker

Browser-based hyperlink checkers, resembling this instance from Damaged Hyperlink Checker, color-code on-page hyperlinks based mostly on their standing. Click on picture to enlarge.

Damaged Hyperlink Checker runs its report by default when a web page hundreds, which to me is extreme. Verify My Hyperlinks, one other Chrome extension, runs solely when its icon is clicked within the handle bar. It additionally color-codes redirects, which, like damaged hyperlinks, needs to be mounted.

Screenshot of report in Check My Links

Verify My Hyperlinks additionally color-codes redirects. Click on picture to enlarge.

Key phrase Highlighters

To determine key phrases on a web page, I favor Spotlight Magic for Chrome and Multi-Key phrases Highlighter for Firefox.

Desktop browsers will spotlight specified key phrases on a web page utilizing Ctrl+F (PC) or CMD+F (Mac). However there’s no simple solution to differentiate variations of phrases (plural vs. singular) or phrases with diversified phrase sequences (“the blue shirt” vs. “the shirt is blue”).

Spotlight Magic and Multi-Key phrases Highlighter each test differing phrases and combos — all recognized with distinctive colours. It’s useful for recognizing over-optimization, resembling utilizing too most of the identical key phrases (standalone or in phrases), and for analyzing rivals’ priorities.

Report from Highlight Magic

Spotlight Magic (proven right here) and Multi-Key phrases Highlighter test differing phrases and combos. Click on picture to enlarge.

Textual content Optimizing

TextOptimizer is out there for Chrome. The extension analyzes a web page, extracts the first key phrase, and suggests associated ideas to enhance relevancy for a focused search question.

TextOptimizer assigns an general rating, which I don’t deal with. However I continuously use the solutions to enhance a web page’s rating for a subject.

Screenshot of a report in TextOptimizer

TextOptimizer assigns an general rating — 59% on this instance — and key phrase solutions. Click on picture to enlarge.

Nofollow Highlighters

NoFollow, an extension, has Chrome and Firefox variations. It highlights nofollow hyperlinks on any web page, useful for monitoring inner and exterior hyperlink fairness and detecting mistaken nofollow attributes.

NoFollow is particularly helpful for older web sites that use the now ineffective “PageRank sculpting” and for older WordPress plugins that used the tactic.

Nonetheless, solely NoFollow’s Firefox model checks for nofollow meta tags. To test in Chrome, strive Hyperlink Redirect Hint, one other extension, which additionally tracks indexation standing and Robots.txt crawl errors.

There’s no “operating” NoFollow and Hyperlink Redirect Hint. Each routinely spotlight nofollow hyperlinks on a web page when loaded in a browser.

Schema.org Validators

Ryte Structured Information Helper is a Chrome extension. I exploit it to rapidly test the structured knowledge (Schema.org, basically) — resembling in wealthy snippets in natural search outcomes — utilizing the field, proven beneath, within the prime proper nook of Chrome.

From there, I copy-paste the markup into the Schema.org validator for extra element.

Screenshot of Ryte Structured Data Helper in top right of Chrome browser

Ryte’s Structured Information Helper can seem within the prime proper nook of Chrome, for fast testing. Click on picture to enlarge.


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