5 Content material Advertising and marketing Concepts for March 2022

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In March 2022, content material entrepreneurs might produce evergreen workshops, useful tutorials, entertaining movies, St. Patrick’s Day concepts, or pay homage to family-owned companies.

Irrespective of the subject, content material advertising and marketing ought to assist corporations appeal to, have interaction, and retain prospects. Doing that requires creating, publishing, and selling content material.

To assist fill your editorial backlog, listed here are 5 content material advertising and marketing concepts for March 2022.

1. Evergreen Workshops

In style tradition has made the colour inexperienced seemingly inseparable from the month of March. It’s Irish heritage month in a number of nations. And it accommodates St. Patrick’s Day, which, in america a minimum of, usually contains consuming inexperienced beer. There are different inexperienced celebrations, too — the town of Chicago dyes the river inexperienced, for instance.

So why not apply the inexperienced theme and launch a number of “evergreen” workshops?

A workshop differs from a standalone video or article in that it usually contains interplay, sometimes requiring contributors to turn-in work.

The “evergreen” half describes a workshop that’s out there at any time. E mail automation directs contributors by way of the workshop, pointing to movies, boards, and actions.

Right here is an instance. Think about a web based music retailer that creates an evergreen workshop for starting guitar. The workshop may embrace:

  • A number of video classes,
  • PDF sheet music,
  • A discussion board,
  • An internet site for submitting homework,
  • E mail automation to information contributors.
Photo of two hands playing a guitar

An evergreen workshop launched in March 2022 might encourage signups 12 months round. Photograph: Oleg Ivanov.

The idea might work for all kinds of on-line companies.

  • Baggage retailer: “Journey to Asia” workshop.
  • Kitchen provide retailer: “Sustainable Cooking” workshop.
  • Authorized doc provider: “Employment Tax Filings” workshop.

2. Nationwide Craft Month

How-to content material is among the many simplest. Something that helps shoppers obtain a purpose is really helpful and encourages a way of reciprocity.

So why not acknowledge Nationwide Craft Month with a number of how-to articles or movies?

Listed below are a couple of examples on YouTube:

Don’t be afraid to develop the which means of the phrase “craft” to incorporate nearly any how-to matter, similar to:

3. Entertain Your Viewers

Speedy progress within the so-called creator economic system is increasing ecommerce and blurring distinctions between enterprise and leisure.

In March 2022, attempt to create content material that entertains your viewers. It might have interaction prospects and retain prospects.

An excellent instance is Guitar Salon Worldwide. This Santa Monica, Calif.-based retailer sells classical and flamenco guitars. Its YouTube channel accommodates excellent mini-concerts.

This video under options George Sakellariou taking part in “La Falda Bailante” by Lawrence Lengthy. The guitar within the video and linked from Guitar Salon’s YouTube channel is a 2021 Henner Hagenlocher SP/CSAR priced at $11,000.

Guitar Salon’s content material entertains shoppers, but it surely additionally helps promote merchandise.

Screenshot of a product page at Guitar Salon for a 2021 Henner Hagenlocher SP/CSAR

Guitar Salon Worldwide connects entertaining content material to the merchandise it sells.

4. St. Patrick’s Day Celebration Concepts

It’s close to unattainable to place collectively a listing of content material advertising and marketing concepts for March and never embrace St. Patrick’s Day, occurring yearly on the seventeenth.

Photo of a 4-leaf clover

No listing of March content material advertising and marketing concepts can be full with out St. Patrick’s Day. Photograph: Amy Reed.

An attire retailer may create an article for dressing like a leprechaun or a enjoyable get together outfit. Different examples embrace:

5. Nationwide Mother and Pop Enterprise House owners Day

The time period “mother and pop enterprise” can describe nearly any small, privately-owned firm, together with many ecommerce operations.

Photo of sign reading, "We can't thank you enough for supporting our small business."

Profile your individual “mother and pop enterprise” or a enterprise that impressed you. Photograph: Tim Mossholder.

So why not be a bit of self-serving throughout March 2022? Create content material that celebrates your individual small enterprise or people who impressed it.

Deal with this content material like a profile. Describe what sparked the enterprise. Embody its ups and downs and plans for the long run.

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