Comparisons, high 10 lists, buyer tales, an previous thriller, and Thanksgiving leftovers are all matters that might affect your organization’s content material advertising and marketing in November 2021.
Content material advertising and marketing is the act of making, publishing, and selling content material with the categorical goal of attracting, participating, and retaining prospects.
What follows are 5 content material advertising and marketing concepts your corporation might strive in November 2021.
1. ‘Versus’ Articles
In content material advertising and marketing lingo, a “versus” web page or article compares two or extra choices to assist a reader make an knowledgeable shopping for resolution.
A versus web page may pit your product in opposition to a competitor’s, or it might examine two methods, choices, or concepts.
These pages may be each attention-grabbing to learn and good for natural search rankings.
Listed here are just a few instance titles.
- An influence device retailer: “Wooden Studs vs. Metallic: Which Is Higher for Residential Building?”
- A complement model: “Soy Protein vs. Whey: Which Is Higher for Ladies?”
- A shoe retailer: “Oxfords vs. Brogues, a Information”
That final one, “Oxfords vs. Brogues, a Information,” is an article printed on the Joseph Cheaney & Sons web site.
In your November 2021 content material advertising and marketing, create versus pages that signify matters for last-minute vacation consumers.
2. High 10
Related in idea to a versus piece is a list of one of the best services or products, reminiscent of the highest 10.
These articles examine or record comparable merchandise or strategies, and infrequently determine one of the best total, one of the best worth, or finest for some goal.
A 2016 article from males’s style retailer Mr Porter, for instance, listed “Ten Of The World’s Most Masculine Canine.”
A direct-to-consumer kitchen provide model might borrow an concept from Esquire journal and publish “22 of the Finest Gins to Drink in 2021.”
This text listed the highest gins, described the analysis, and supplied class winners. Ableforth’s Bathtub Gin, in keeping with the Esquire editors, was finest for a dry martini, whereas Monkey 47 Schwarzwald Dry Gin was one of the best reward.
The high 10 articles you publish in November might search to handle frequent vacation searches.
3. Buyer Tales
There’s by no means a nasty time to characteristic prospects in content material. That is very true for aspirational manufacturers with shoppers who buy, partly, to be included in a gaggle or related to an concept, reminiscent of consumers who select merchandise or manufacturers for environmental, social, or company governance points.
Buyer tales can take a number of varieties, together with profile articles, podcast interviews, or brief video documentaries.
The content material of those tales ought to concentrate on the shopper’s expertise and its relationship to the merchandise your corporation sells.
A climbing boot model might characteristic a buyer who’s a wildland firefighter. The western United States, for instance, has been experiencing tough hearth seasons, placing stress on firefighters who typically work consecutive 16-hour days.
This story might describe the shopper’s experiences on the job after which affiliate his experiences with the climbing boots he wears.
4. D.B. Cooper Day: November 24
On November 24, 1971, an average-looking fellow calling himself Dan Cooper paid money for a ticket on Northwest Orient Airways flight 305 from Portland Worldwide Airport to Seattle.
Shortly after the airplane took off at 2:50 p.m. Pacific Normal Time, Cooper ordered a bourbon and soda and handed a handwritten be aware to Florence Schaffner, a flight attendant seated close by. The be aware stated Cooper had a bomb.
Though he was calm, well mannered, and even thoughtful, Cooper clearly acknowledged his intention. He would blow up everybody on board and destroy the airplane except he acquired $200,000 in money, 4 parachutes, and a journey south towards Mexico Metropolis.
With out alerting the opposite passengers, the calls for have been handed to the pilots within the cockpit, then to the tower, and finally to authorities and Northwest Orient’s president, Donald Nyrop. Nyrop authorised the fee, and authorities gathered the 4 parachutes from a neighborhood skydiving college.
After circling the Seattle airport for just a few hours and experiencing refueling bother and sophisticated flight directions, the Boeing 727-100 headed south with a small crew, the booty, and Cooper.
At about 8:15 p.m., Cooper lept from the airplane with a parachute and the money, by no means to be seen once more. The hijacking is the one formally unsolved case of air piracy in historical past, regardless of comparatively latest claims that Cooper has been recognized.
The thriller has had a substantial following over the previous 49 years and has been the topic of quite a few books, motion pictures, and documentaries. The fictional Marvel character Loki not too long ago claimed he was D.B. Cooper throughout an episode of the Disney+ sequence that bears the character’s title!
The D.B. Cooper thriller is intriguing. Recounting it might make sense for a D2C model promoting journey or skydiving gear.
5. Nationwide Leftovers Day: November 26
In the US, Nationwide Leftovers Day instantly follows Thanksgiving and focuses our consideration on the turkey and trimmings remaining after the feast.
From the content material advertising and marketing perspective, Nationwide Leftovers Day begs for recipes.