5 Content material Advertising Concepts for October 2022


Content material advertising and marketing and its shut cousin search engine marketing are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential clients to companies, participating them with useful, informative, or entertaining content material.

In October 2022, your organization’s content material advertising and marketing would possibly embody articles about monetary planning, vacation present choice, Italian or Polish heritage, historic or movie star birthdays, or celebrating Web Day.

What follows are 5 content material advertising and marketing concepts your online business can use in October 2022.

1. Monetary Planning Month

The Monetary Planning Affiliation created Monetary Planning Month in 2002 to coach People about monetary planning and the way to save cash. Monetary planning contains matters resembling retirement planning, property planning, insurance coverage, and investing.

Image of a person using a laptop.

October 2022 is Monetary Planning Month in the USA. Use this celebration to supply content material about good vacation procuring and why your merchandise are of nice worth.

Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many people can overspend.

To your firm’s October 2022 advertising and marketing, contemplate writing articles associated to monetary duty and vacation purchases. You would possibly spotlight the worth related along with your merchandise or how looking for items early with a price range in thoughts would possibly assist your clients.

You’ll be able to nonetheless purpose to promote your merchandise whereas making a case for accountable procuring and serving to people perceive the worth your merchandise and enterprise deliver.

2. Vacation Shopping for Guides

‘Tis the season for giving, and your organization’s content material advertising and marketing ought to replicate that. October is an effective time to start out selling present guides that includes your finest merchandise and affords for Christmas 2022.

Image of holiday gift-wrapped packages.

With October being two months earlier than the vacation season, buyers are probably already on the lookout for present concepts. Photograph by Erica Marsland Huynh.

Do you promote magnificence merchandise? Why not put collectively a vacation make-up present information? Or, you probably have a house decor enterprise, put collectively a vacation house present information that includes objects for each room.

Not solely will this content material profit your clients as they search for vacation items, however it’ll additionally function a reminder that your organization exists with compelling merchandise.

3. Heritage Month

October is each Italian-American and Polish-American Heritage Month. It’s due to this fact a possibility to create content material celebrating the various contributions to America of Italian and Polish immigrants and their households.

For instance, a enterprise promoting energy gear would possibly create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to important progress in U.S. public works and personal development.

A western clothes and footwear retailer would possibly create content material in regards to the Italian artisans who basically created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many contemplate Serratelli as a number of the finest western hats ever made. Likewise, well-known bootmaker Tony Lama, identified for the cowboy boot firm he began, was additionally Italian.

Screenshot of Tony Lama home page.

An Italian-American based the Tony Lama boot firm.

Inside the trade your online business serves, there’ll virtually actually be a possibility to rejoice Italian-American or Polish-American heritage that will resonate along with your clients.

4. Well-known Birthdays

Image of President Jimmy Carter.

America’s thirty ninth President, Jimmy Carter, was born on October 1, 1924.

A staple of “tradition” or “way of life” content material advertising and marketing is to create posts about well-known people across the time of their birthdays. This tactic might be wonderful if there’s a connection between your merchandise, clients, and the person you function.

A mini-biography a few movie star would possibly tie in effectively along with your merchandise. For instance, a males’s attire retailer might profile actor Zach Galifianakis’ model utilizing press pictures. The article might finish with product recommendations for the same look.

Listed here are a couple of examples of the people you would possibly write about round their birthdays.

October 1

  • President Jimmy Carter
  • Julie Andrews
  • Zach Galifianakis

October 2

  • Sting
  • Annie Leibovitz
  • Mahatma Gandhi

October 3

  • Tessa Thompson
  • Al Sharpton
  • Gore Vidal

October 4

  • Susan Sarandon
  • Charlton Heston
  • Rembrandt

5. Web Day

Image of Sir Tim Berners-Lee.

Sir Tim Berners-Lee helped to get the web began and, due to this fact, contributed to the eventual progress of ecommerce.

On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The straightforward web page has solely quick textual content studying, “It is a take a look at.”

Whereas that won’t sound like a lot, it’s onerous to think about a world with out the web. At the moment, the web has develop into a vital a part of our lives.

For this would-be vacation, discover a strategy to join the services or products you promote to the emergence of the world huge internet.


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