5 options to the lacking Web page Timings report in GA4

0
5


Web page load velocity, amongst different Core Internet Vitals, is a identified Google natural rating issue. Whereas we now have the PageSpeed Insights instrument, it sadly solely works on one web page at a time. 

The Web page Timings report in Common Analytics surfaced particular pages in your website that had been slowest, permitting you to prioritize which pages to guage and optimize.

The instrument was significantly useful when you’ve got a big website with 1000’s of pages to investigate. Armed with the listing of drawback URLs, you could possibly then prioritize pages for evaluation utilizing the PageSpeed Insights instrument.

However Google didn’t embody the Web page Timings report in GA4, so the place can you discover comparable data now? 

Under are a number of free and paid instruments that may enable you pinpoint your drawback pages and prioritize their optimization.

1. Google Search Console

  • Professionals: Free.
  • Cons: Extremely guide, no API connections.

Google Search Console (GSC) gives a Core Internet Vitals report and even separates the information by cell versus desktop.

Nevertheless, whereas GSC gives some examples of URLs affected, it doesn’t present a full listing. As an alternative, it teams pages collectively and exhibits examples from the group. The information can be not simply downloadable to a CSV for monitoring.

In case your aim is common monitoring, you’ll must log in to GSC and evaluation the information inside the instrument. The GSC API doesn’t help exporting core net vitals report knowledge, so you may’t pull GSC knowledge into Looker Studio or different visualization instruments.

2. Screaming Frog

  • Professionals: Completely indexes websites, connects to PageSpeed Insights API (with a key you present), scheduling out there.
  • Cons: Paid instrument, desktop-based.

A protracted-time favourite of web optimization professionals, Screaming Frog software program has many useful web optimization purposes, however an important factor for this text is that it gives web page load occasions. 

It might additional be linked to the PageSpeed Insights instrument utilizing a key from the PageSpeed Insights API to import Core Internet Vitals knowledge straight into the PageSpeed report:

Screaming frog - Page speed 1Screaming frog - Page speed 1

The one actual disadvantage to Screaming Frog is that as a result of it’s a desktop-based utility, the pc you host it on needs to be turned on and linked to the online when the report runs. This makes the instrument much less optimum for dashboarding and extremely common knowledge monitoring.

One workaround is to have a desktop laptop that’s at all times turned on. I did this in my company for a few years with a devoted, previous desktop laptop working Screaming Frog. 

As a result of the instrument permits for scheduling, the scheduled report can run on the appointed time so long as the pc is on and linked to the web. Moreover, you may join Screaming Frog to a Google Drive account and export the report tabs to Google Sheets:

Screaming frog - Page speed 2Screaming frog - Page speed 2

If you wish to use the add for dashboarding, select the Overwrite information in output, which can will let you simply replace the identical Google Sheet.

As soon as the information is in a Google Sheet, you may import it into different platforms, reminiscent of Looker Studio, to create dashboards and visualizations or create thresholds to ship e-mail alerts utilizing Apps Script.

Get the day by day e-newsletter search entrepreneurs depend on.


3. Ahrefs

  • Professionals: Completely indexes websites, scheduling out there, cloud-based utility, connects to the PageSpeed Insights API (with a key you present).
  • Cons: Paid instrument, guide knowledge export.

Ahrefs has lengthy been an web optimization favourite for monitoring backlinks, however the instrument additionally has a strong website audit instrument that tracks web page load velocity because it indexes an internet site.

Like Screaming Frog, you may join PageSpeed Insights on to the positioning audit to see particular core net vitals optimizations that must be made:

Ahrefs - Page speedAhrefs - Page speed

When you can export reviews to Google Sheets, it’s a guide course of. Website audits might be scheduled for normal intervals.

Sadly, the Ahrefs API doesn’t seem to have a option to robotically export the outcomes, leaving it a little bit of a guide course of and fewer than preferrred for dashboarding and close to real-time reviews.

4. Semrush

  • Professionals: Completely indexes websites, scheduling out there, cloud-based utility, connects to the PageSpeed Insights API (no key wanted).
  • Cons: Paid instrument, guide knowledge export.

One other widespread web optimization instrument is Semrush, and it additionally has a website audit characteristic that opinions web page load velocity and lists the pages with the longest load occasions:

Semrush - Page speedSemrush - Page speed

In contrast to Ahrefs and Screaming Frog, you aren’t required to enter a private PageSpeed Insights API key to attach core net vitals optimization data on to the audit.

Once more, with this instrument, nevertheless, the information export for this report is guide. Semrush has an API, although, and it’ll report on web page load velocity points. Nevertheless, the API is barely out there for enterprise plans and better, which begin at $499/month.

5. Add web page velocity into GA4 utilizing customized dimensions

  • Professionals: Free, measures precise person knowledge for web page load velocity by web page, scheduling not required, cloud-based utility.
  • Cons: Solely begins monitoring knowledge as soon as applied (no historic knowledge), doesn’t robotically join with PageSpeed Insights API.

An alternative choice to revive web page load velocity in Google Analytics is to create a customized dimension. You should use that customized dimension to create an Explorations report, import knowledge into Looker Studio or export knowledge utilizing the GA4 API or numerous instruments that incorporate the API.

Measure Faculty has an wonderful tutorial on the right way to observe web page load velocity utilizing Google Tag Supervisor and customized dimensions in GA4. 

A number of free and paid instruments can export your listing of gradual pages utilizing the customized dimension to Google Sheets, together with the free Google Sheets extension GA4 Experiences Builder for Google Sheets.

In contrast to its predecessor in Common Analytics, this extension doesn’t have scheduling functionality. I personally use Supermetrics, which is a paid instrument however gives me entry to a number of APIs, together with GA4, and permits me to schedule reviews.

Connecting with the PageSpeed Insights API

After you have your listing of the positioning’s slowest pages, although, you’re not utterly completed! Screaming Frog, Ahrefs and Semrush pull Core Internet Vitals optimizations into their platforms utilizing the PageSpeed Insights API. 

If you happen to’re not utilizing a kind of instruments, you’ll both must interrogate every URL within the PageSpeed Insights instrument manually, one after the other, or you can too use the PageSpeed Insights API to make these queries for you.

If you happen to’re not an internet developer or expert with coding, there are thankfully instruments that you should utilize to faucet into APIs, together with the PageSpeed Insights API, to get the particular core net vitals particulars you want for optimization.

My private favourite is Zapier, which has a webhook zap permitting even non-developers a simplified option to join your listing of gradual URLs to the PageSpeed Insights and pull in whichever knowledge factors are most essential:

Connecting with the PageSpeed Insights API - ZapierConnecting with the PageSpeed Insights API - Zapier

Optimizing photographs can typically be a fast approach to enhance web page load velocity. Within the zap instance above, I solely pull in picture particulars for every URL for a website with over 10,000 pages. This enables me a quick option to discover:

  • Which pages are slowest.
  • Of these pages, which of them are gradual resulting from photographs that must be resized.
  • Make an inventory of the photographs that must be resized and prioritize them by biggest load time saved per picture.

The advantage of this strategy is that it actually can present near-real-time reporting and dashboarding, whereas the opposite options nonetheless have drawbacks that make them lower than preferrred for dashboard reviews.

Nevertheless, you proceed to measure web page load velocity for natural search optimization, every resolution requires some set-up and work. So, should you haven’t already began on an answer, get began instantly as a way to rapidly mine fast wins for web optimization and enhance your drawback pages.

Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Workers authors are listed right here.