5 Social Commerce Should-haves for 2022


Social media is upending world ecommerce. In China, the world’s largest ecommerce market, on-line shopping for is a social expertise, with live-streaming, in-app purchases, and content material. Elsewhere, Fb’s impression will solely enhance given its huge measurement, native knowledge assortment, and rising set of ecommerce instruments.

Briefly, now’s the time to leverage your social following and alter the way you have interaction with shoppers.

Listed here are 5 social commerce must-haves for 2022.


In September the short-form video-sharing app handed 1 billion customers and can seemingly attain 1.5 billion by the top of 2022, based on App Annie, an analytics platform. If it hits that milestone, TikTok will overtake Instagram as the most well-liked video platform at a time when movies comprise a lot of the general web visitors.

In 2022, retailers ought to create content material on TikTok. There are numerous methods to do it. For concepts, take into account Jared Andersen’s TikTok channel, stuffyouactuallyneed. He’s an Amazon affiliate who promotes merchandise from that web site and earns commissions when of us purchase them. Use the hashtags on his movies to discover different profitable content material creators.

Stuffyouactuallyneed video on TikTok

TikTok channel Stuffyouactuallyneed creatively positions merchandise accessible on Amazon.

Quick Type Movies

TikTok’s success with short-form, user-generated movies modified how audiences work together with social media. Different corporations have launched their very own competing variations. YouTube has Shorts, Instagram has Reels, and Twitter has Moments. Your success on social media is now primarily based primarily on the effectiveness of these movies.

For 2022, focus your video technique on user-generated content material, product teasers, influencer adverts, branding, and explainers. All are easy, highly effective methods to interact audiences along with your merchandise.

SoyYo Candle’s explainer video on Instagram is an excellent instance, introducing audiences to its new “soul marble dish.”

SoyYo video on Instagram promoting a plate

SoyYo Candle’s explainer video introduces audiences to its new “soul marble dish.”

Augmented Actuality

Snapchat was an early adopter of augmented actuality. Fb and Pinterest have added it to their procuring experiences, as have many progressive retailers. AR solves an ecommerce drawback: permitting buyers to attempt a product earlier than buying.

In 2022, discover a method to incorporate AR experiences into your social media feeds, even by posting short-form AR tales or utilizing Spark AR Studio to develop Instagram filters primarily based in your merchandise. AR may also help separate you from the competitors and enhance your viewers’s engagement.

Stay-stream Buying

Stay-stream procuring repurposes and reinvents a confirmed tv gross sales mannequin. Fb, Instagram, and others are shortly turning into the brand new model of The Buying Channel. However the trendy type contains influencers and interactive instruments that enable buyers to interact with merchandise in real-time.

Add live-streaming to your social media technique in 2022. It’s an genuine method to work together with shoppers whereas demonstrating merchandise in a less-scripted method.

A superb instance is Petco’s current Fb Stay Christmas occasion.

Screenshot of the Petco live event recording.

Petco’s current Fb Stay Christmas occasion was inspiring (and interesting).

Influencer Advertising and marketing

Regardless of occasional jokes, influencer advertising and marketing is efficient — and rising. Shoppers belief the views of colleagues, specialists, and celebrities.

Thus partnering with an influencer in 2022 can drive gross sales. Our 8-part influencer advertising and marketing sequence may also help you get began.

One in every of my favourite campaigns is Glossier’s “Each lady is an influencer” on Instagram. The corporate mixed lesser-known influencers with user-generated content material for authenticity — and a cult following.

Screenshot from Instagram of a short video of a young female

Glossier’s “Each lady is an influencer” on Instagram has produced a cult-like following.


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