5 tricks to construct higher instructor web sites


Deliver studying on-line

This submit was initially printed on Aug. 4, 2020, and was up to date on Sept. 19, 2022.

Tech is a daily a part of our every day lives. The training house is not any completely different, and instructor web sites have gotten standard bridges for speaking with college students, whether or not you see them in a brick-and-mortar classroom or a hybrid digital and in-person mannequin .

Whether or not it’s on-line courses, laptops within the classroom or multimedia-based classes, the methods we educate and study are repeatedly evolving. Many educators have moved in direction of a hybrid digital and in-person educating mannequin to go well with a wider vary of instructional wants.

A web site is your studying hub as a modern-day educator.


Fortunately, a number of instruments can vastly enhance or assist you construct your web site, with out having to study any new technical expertise.

Whether or not you’re a full-time instructor searching for a greater technique to ship course supplies or a part-time tutor who’s attempting to construct up your facet hustle, this text will help.

Beneath you’ll study why each fashionable educator at the moment wants an internet site, together with 5 suggestions you need to use to create or enhance your website.

Why each instructor wants an internet site

Whether or not it’s your first 12 months educating otherwise you’ve been concerned in training for years, creating an internet site could be a priceless profession transfer. Even creating one thing so simple as a weblog will help you advance each professionally and personally.

Listed here are a handful of causes that instructor web sites are vital.

Join with different lecturers and advance your profession

A web site offers you the flexibility to showcase your experience. With skilled design and an awesome weblog, you could have the prospect to share your ideas with the world.

Perhaps you’ve developed a brand new sort of lesson plan, otherwise you’ve utilized combined media to get an unimaginable response out of your college students? Or possibly you’ve experimented with different educating strategies and didn’t discover them efficient?

No matter your outcomes or data, it’s price sharing. Instructing is a system primarily based on suggestions. With an internet site and platform to share your voice, you open up your classroom to the world.

Constructing your platform helps you construct a model on your profession.


By constructing your platform, you’re constructing a model on your profession. Whether or not you determine to stick with educating perpetually or create a enterprise promoting on-line programs, having an internet site is a superb first step.

Provide various instructional sources

Usually, you’ll have college students who wish to study extra about sure matters you cowl. Prior to now, your college students would’ve needed to do their analysis or take a look at some books from the native library.

However, at the moment you’ll be able to create in-depth instructional journeys in your web site and compile any instructional sources you could have accessible, together with movies, PDFs and extra. Plus, you’ll be able to host this data in your web site and show it in an easy-to-consume method.

This additionally offers you the prospect to supply instructional alternate options to college students who study otherwise. It can be helpful for college kids who needed to miss class or take break day from faculty.

In a classroom, you’re attempting to offer the perfect instructional expertise for the biggest variety of college students. You need to use your web site to host completely different types of media, so college students who might not study finest within the classroom can have a extra holistic training expertise.

Create a facet earnings

Lastly, by creating your personal web site, you give your self the prospect to earn some earnings on the facet. With the experience you’ve constructed, you can begin tutoring on-line or in-person and even create and launch your personal on-line programs.

The net course market continues to develop 12 months after 12 months. With a stable web site as a basis, you’re setting your self as much as make the most of this rising wave.

In time, the earnings you earn out of your on-line programs might surpass your conventional educating job.

5 suggestions for bettering your instructor web site this 12 months

By now you’re effectively versed within the significance of getting an internet site on your education-related profession. If you have already got an internet site, you then’ll study some suggestions for bettering it. If that is your first time constructing an internet site, you then’ll learn to construct a stable basis on your website.

  1. Make clear your imaginative and prescient and goal (make your web site clear and concise).
  2. Create your central pages.
  3. Improve your web site software program and plugins.
  4. Decide your service choices.
  5. Replace the most recent faculty and training data. 

Let’s soar in.

1. Make clear your imaginative and prescient and goal (make your web site clear and concise)

The very first thing we’ll begin with is the explanation you’re creating an internet site. The aim will dictate the design and the varieties of pages you’re going to construct.

For instance, an internet site that’s constructed to reinforce (or supply another) to your in-person courses will look completely different than that of somebody who tutors on a contract foundation.

Begin with these questions to assist outline the path of your web site:

  • What targets are you hoping to realize along with your web site?
  • Is the core deal with offering college students with data? Coursework? Sources?
  • Will your website be selling your companies as a tutor or promoting on-line programs?
  • Are there any present web sites you wish to draw inspiration from?

Observe that your web site will be all of these items and extra. However, you’ll wish to have a concise focus, so that you don’t find yourself with a complicated web site.

The second a customer lands in your web site they need to have the ability to decide precisely what your website is about. If a customer has to second guess the aim of your website, it isn’t doing its job.

Let’s say you’re a instructor and your major use is to host a wide range of instructional sources on your college students. So, you wish to make it straightforward to entry this data. However, you additionally tutor throughout the summer season months, so that you’ll create a separate web page in your website that breaks down your companies and hyperlink out to this out of your high navigation menu.

Earlier than you soar into creating your web site you’ll wish to have a transparent imaginative and prescient of what the tip end result will appear to be and who can be utilizing your website.

Associated: plan an internet site in 7 steps

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2. Create your central pages

Laptop With CSS Editor Displayed

Most instructor web sites can have related pages, it doesn’t matter what the aim of your website is.

Listed here are some vital pages that you simply’ll must create when constructing your instructor or education-based website.

Residence web page

That is the primary web page that your viewers will see, so it’s actually an vital consideration when constructing your website.

When constructing this web page out, you’ll wish to embody a small abstract of what your website presents, a call-to-action, and clear navigation to the subpages of your website.

The homepage is supposed to briefly summarize what viewers ought to count on, so hold it easy and to-the-point.

Associated: 10 components of an efficient small enterprise web site homepage

About web page

The most effective place to start out is with your self. The about web page is likely one of the most extremely trafficked pages after the homepage. However, it may be notoriously tough to jot down about your self.

Nonetheless, one hack to creating a greater about web page is making it about your college students and guests, not simply your self.

Take into consideration how your experiences, expertise and data interprets into serving to others.


By framing your about web page copy by the lens of the individuals you’re serving, you’re taking the strain off your self whereas making it far more participating.

Portfolio/previous work

As soon as once more, this web page might or is probably not helpful, relying on what sort of website you’re constructing. However, most websites can profit from some sort of web page that showcases your previous work.

For instance, in case you’re a instructor who primarily teaches in a classroom setting, you’ll be able to create a collection of movies that present what your educating fashion is like.

Or, in case you’re a tutor you might spotlight the sorts of outcomes that college students of yours have gotten or the varieties of lesson plans that you simply’ve created.

It doesn’t matter what area of training you’re concerned in, there’s a artistic technique to show the sort of work you’ve accomplished prior to now and the kind of work you’re able to doing sooner or later.


This web page can serve two completely different functions.

First, let’s say you’re a instructor who teaches in a classroom setting. Along with the in-class sources you present, you’ll be able to create a digital hub for all the things associated to your courses.

You’ll be able to host this data through a WordPress course plugin or use easy media embedding instruments to host your movies, digital downloads and extra.

The second goal is for internet hosting your precise coursework.

Let’s say that you simply’re a instructor who primarily teaches in an internet or hybrid setting. In the event you don’t wish to use a third-party platform, you need to use a plugin to create in-depth programs in your web site.

Some standard onsite plugins embody (for WordPress):

Or, in case you favor utilizing a third-party platform there are all types of instruments that may host your programs. Listed here are among the hottest:


As soon as once more, this web page relies upon upon the explanation your web site exists. In the event you’re employed by an area faculty district, you may not offer companies on the facet.

However, you is perhaps creating an internet site to promote freelance and consulting companies. On this state of affairs, this web page can be invaluable.

Right here you’ll be spelling out the precise companies you’ll offer to purchasers and college students alike. You’ll wish to be particular with what you supply, however just be sure you additionally deal with the advantages of what you’re providing.

What is going to your consumer or scholar acquire from working with you? Higher grades? Acceptance into their dream faculty? Mastery over a subject they’ve been scuffling with?

Attempt to get as particular as attainable with the end result you’re delivering to individuals who determine to work with you.

Weblog/further content material

One other standard and helpful aspect of your web site can be your weblog. Running a blog was talked about briefly above, nevertheless it’s price diving in deeper.

Running a blog cannot solely be a good way to share your perspective, however it could possibly additionally assist to generate new leads, college students and purchasers.

Perhaps your large dream is to talk at instructor conferences the world over? Constructing a preferred weblog will be the precise path you’ve been searching for.

Even simply utilizing your weblog to share your perspective and educating suggestions will be helpful on your fellow lecturers.

You may not discover the suitable purpose to weblog proper out of the gate, nevertheless it’s all the time an awesome choice to have as soon as you discover the suitable goal for it.

Associated: Trainer blogs — Deepen the pool of information

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3. Improve your web site software program and plugins

There are all types of instruments, plugins and software program you need to use to rework your web site right into a multimedia powerhouse.

Whether or not you’re wanting so as to add movies, lectures, and even complete programs to your web site, there’s software program that may make this course of easy and painless.

For instance, GoDaddy’s Web sites + Advertising presents a wide range of instructional web site templates you’ll be able to select from. These templates are constructed for educators and lecturers of all types.

Example of GoDaddy Websites + Marketing Educational Template

Or, if you’d like higher ranges of management and customization, you’ll be able to all the time construct your website utilizing WordPress. With WordPress, you’ll discover a large collection of education-related themes.

GoDaddy WordPress Educational Templates

Plus, there are all types of plugins like LifterLMS and LearnDash, which might make it straightforward to host on-line programs and extra.

Associated: Intro to WordPress — Get to know the world’s hottest CMS

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4. Decide your service choices

In the event you’re going to be utilizing your web site to promote your companies, you then’re going to have barely completely different web site wants. You’ll nonetheless have related pages and construction (like what was highlighted above), however you’ll additionally wish to break down your companies on separate pages.

Listed here are some widespread companies supplied by lecturers and educators:

  • Tutoring (for course assist, check prep, or language studying)
  • Training-based summer season camps
  • Consulting companies primarily based on training specialties
  • On-line programs

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5. Replace the most recent faculty and training data

It’s no secret, however sources expire. Particularly on-line when hyperlinks change and web sites disappear.

If it’s been years because you went by your web site and double-checked each hyperlink and skim by your website’s pages, then that point is at the moment.

Even in case you’re working at a center faculty or highschool, there are most likely nonetheless some issues that want updating. When college students or mother and father go to your web site, you’ll wish to present them with the most recent data, not what was true years in the past.

An excellent web site may assist to construct a greater relationship between lecturers and fogeys. Dad and mom all the time wish to know what’s occurring with their child’s training. As an alternative of getting to schedule a gathering, you’ll be able to simply direct mother and father to your web site.

You need to use your web site to unfold details about upcoming occasions, class schedules, journeys, talking and extra.

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Closing ideas

By now it is best to have a greater understanding of the significance of getting an internet site as a instructor, together with the a number of instructions you’ll be able to take along with your website.

Sustaining an internet site would possibly look like a ton of further work, however with the flexibility to advance your profession, enhance your scholar’s training, construct higher parent-teacher relationships, and even earn a facet earnings, there’s no purpose to not.

Hopefully, the information above will assist you transfer your web site in the suitable path this faculty 12 months.


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