50 Fb Advert Statistics You Want To Know


Listed here are 50 Fb advert statistics that may provide help to optimize your Fb advertising campaigns and get higher outcomes!

On the earth of small enterprise advertising, it’s all the time a numbers sport.

It doesn’t matter if you happen to personal a brick-and-mortar or online-based enterprise, figuring out Fb advert statistics may give your advertising a lift.

Fb advertisements are an extremely highly effective software that permits companies to achieve new prospects, construct relationships with present ones, and observe efficiency.

Understanding the most recent promoting traits and stats can assist information your investments and be sure you get essentially the most bang in your buck! 

Right here’s the last word listing of the most recent Fb advert statistics and different Fb details…

…each small enterprise proprietor and marketer must know to construct an efficient Fb advertising technique

50 Fb Advert Statistics You Want To Know

Fb Advert Statistics And Info

  1. Fb’s energetic person base reached 2.91 billion as of the third quarter of 2022.
  2. Fb’s international promoting viewers is 2.11 billion individuals, or 72.5% of its complete 2.91 billion month-to-month energetic customers.
  3. Greater than 9% of digital advertising and promoting are performed on Fb.
  4. There are over 3 million companies that use Fb’s promoting platform.
  5. 93% of social media entrepreneurs use Fb advertisements. 
  6. Fb Outlets has reached its 250 million mark worldwide.
  7. The one best age group within the social media large’s promoting viewers is males between the ages of 25 and 34.
  8. Throughout all industries, Fb’s common CPC is $1.86.
  9. Amongst all paid promoting channels, Fb presents the very best ROI.
  10. Fb advertisements convert higher than Google Adverts, with a mean conversion charge of 9.2%.
  11. With Fb advertisements, 33.3% of the worldwide inhabitants aged 13 years and older will be reached.
  12. Fb Market advertisements can attain 562 million individuals.
  13. Fb video advertisements have a mean hyperlink clicks or click-through charge (CTR) of 0.90 %.
  14. Cell advertisements outperform desktop advertisements by 34%. 
  15. Fb nonetheless primarily consists of single-image advertisements, regardless of the growing reputation of video advertisements.
  16. Japan has the very best CPC charge of $1.6 per click on.
  17. The typical digital advert spending of Fb advertisers is $58.11 billion.
  18. Fb’s common CPM throughout all industries is $14.40.
  19. Fb has greater than 7 million energetic advertisers.
  20. Fb advert prices are decrease within the first quarter and peak over the last quarter.
  21. Cell-first movies account for greater than half of Fb’s video promoting income.
  22. Fb’s digital advert income as of the final quarter (Q3 2022) reached $82.4 billion.
  23. Mongolia, Libya, and the Philippines have the biggest Fb advert viewers attain outdoors the U.S.

Fb Advertising Statistics and Info

  1. Shares are essentially the most worthwhile kind of engagement on Fb.
  2. Fb engagement statistics have a median of 0.08% throughout all industries.
  3. Mark Zuckerberg himself claims that Fb Market is used each month by 800 million individuals globally.
  4. Fb continues to be the best social media advertising platform based on a gaggle of surveyed entrepreneurs.
  5. There at the moment are 1.8 billion individuals utilizing Fb Teams each month.
  6. Fb video statistics present that video posts have a mean engagement charge of 6.01%
  7. A bit of content material’s visibility is set by the Fb Information Feed algorithm.
  8. The Tales format is the preferred kind of content material on Fb. 
  9. Fb is the second hottest video property subsequent to Google.
  10. The typical Fb natural attain of a single put up is simply 2.2%.
  11. 84% of video entrepreneurs use Fb to advertise their new services or products in video format. 
  12. Fb’s natural engagement is 0.26% lower than Instagram’s however is 0.07% forward of Twitter’s.

Fb Utilization Stats and Info

  1. The typical quantity of people that go to Fb on daily basis is 1.62 billion.
  2. Tens of thousands and thousands of Fb customers log into the social community platform on daily basis. 
  3. Fb is the supply of stories for 31% of Individuals.
  4. Fb customers on cell are 80.5% Android customers, and 14.3% iOS customers.
  5. Meta has over 1 billion Tales posted on daily basis throughout its apps.
  6. Though Fb utilization has decreased over the previous 5 years, individuals nonetheless spend a mean time of 58 minutes a day on Fb.
  7. Amongst American teenagers ages 13-17, Fb utilization has considerably decreased as video-centric social media apps are most popular.
  8. There are 8 billion video views on Fb on daily basis.
  9. Since 2014, Fb has been the third most downloaded app within the App Retailer and Google Play.

Fb Demographic Statistics and Info

  1. As of July 2022, 43.2% of Fb’s international viewers are feminine customers whereas 56.8% are male, making the latter Fb’s largest demographic group.
  2. In the USA and Canada, Fb had 266 million month-to-month energetic customers (MAUs).
  3. Fb is quickly dropping the youthful technology and it’s predicted that the decline amongst younger customers will proceed.
  4. Australian Fb customers spend 17.6 hours monthly on the social platform.
  5. Accounting for 17.7% of the entire world inhabitants, India boasts a staggering 329 million Fb customers.
  6. Fb Messenger’s international customers are principally feminine.

Why Use Fb Adverts?

One of many nice issues about Fb advertisements is that they are often very a cheap promoting technique for small companies.

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Not like different types of promoting (like TV or radio), the place prices can shortly add up, Fb advertisements let you set a funds and goal a selected viewers…

…so that you just don’t waste cash promoting to individuals who aren’t excited about your services or products

This makes it simpler for small companies with restricted budgets to get the phrase out about their choices with out breaking the financial institution. 

Along with being cost-efficient, Fb advertisements even have exceptionally excessive engagement charges in comparison with different types of promoting. 

facebook ad statistics

LYFE Advertising Case Research Taliah Waajid

As talked about earlier, Fb achieves a mean click-through charge (CTR) of 0.90%, making them one of the vital profitable types of digital promoting accessible at present.

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Which means that extra individuals will see your advert and take motion and go to your web site or buy your services or products…

…which is sweet information for any small enterprise on the lookout for methods to extend gross sales and visibility on-line. 


As a small enterprise proprietor, it may be troublesome to resolve which type of promoting is greatest for your online business.

However hopefully, this text has given you some perception into why Fb advertisements could also be value contemplating!

With their broad attain potential and low cost-per-click charges…

…they may very well be simply what it is advisable to understand your marketing campaign goals, take your online business to the following stage, and be a market chief!  

Getting Fb advertisements proper isn’t simply vital.

It’s completely important if you wish to attain your target market and make an impression.

Should you don’t have time to do all of the handbook work, our crew can assist you benefit from your Fb promoting funds…

…and increase your ROI by delivering considerably extra net leads, gross sales, clicks, and prospects than another advertising crew!


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