7 Greatest On-line Survey Instruments in 2024 Primarily based on 30k+ Opinions


Determine 1. Reputation of on-line survey instruments on Google within the final 5 years.

It isn’t shocking that companies depend on buyer suggestions to enhance their merchandise, companies, and the extent of buyer satisfaction. On-line surveys are a preferred approach to acquire buyer suggestions as a result of they’re simple to create, distribute, and analyze. Nonetheless, survey instruments are usually not one-size-fits-all options for each enterprise’s particular wants. Thus, we offer an analysis of the perfect on-line survey instruments out there to assist companies of their survey instrument choice course of.

When you purpose to conduct market analysis and are on the lookout for a survey software program, try our benchmark on the high market analysis software program in the marketplace.

Distributors Opinions* Rankings* Worker measurement Free
resonio by Clickworker 69 4.6/5 1,009 Customized pricing
Delighted by Qualtrics 118 4.6/5 32 Customized pricing
Pollfish 232 4.5/5 64 ✖️ Begins from
0.95$ per response
QuestionPro 1,285 4.5/5 407 Begins from 99$ monthly
SurveyMonkey 29,477 4.4/5 1,361 Begins from
1$ per response
SurveySparrow 1,989 4.6/5 272 Begins from 19$ monthly
Zoho Survey 1,291 4.5/5 19,697 Begins from 35$ monthly

* Primarily based on the whole variety of opinions and common rankings on software program overview platforms G2, Capterra & Trustradius.

Distributors Languages Media file addition Survey
respondent measurement
Information high quality management Predictive analytics Buyer help
resonio by Clickworker 45 6M+ AI-powered bot & fraud detection 24/7 cellphone help
Delighted by Qualtrics 50+ Not offered Automated response filtering E mail help
Pollfish 50+ 250M+ AI-powered bot & fraud detection 24/7 dwell help
QuestionPro 100+ 22M Automated response filtering 24/7 dwell help
SurveyMonkey 15+ Picture
175M+ AI-powered bot & fraud detection 24/7 cellphone help
SurveySparrow 70+ Picture
with add-ons 24/7 cellphone help**
Zoho Survey 30+ Not talked about with add-ons E mail help

For a extra detailed comparability, try our vendor’s deep dive on the highest survey instruments akin to Qualtrics, Pollfish, SurveyMonkey, or Zoho Survey.

For these , right here is our data-driven checklist of survey instruments.

Vendor choice standards

Contemplating the multitude of distributors providing on-line survey instruments, we’ve optimized our benchmarking course of by using clear and particular standards to make sure an neutral analysis. Our emphasis has been on metrics which can be publicly out there and simply verifiable by means of both the distributors’ official web sites or respected third-party platforms akin to G2, Capterra, and Trustradius. Thus, we centered our consideration on distributors with:

  • no less than 65+ opinions on G2, Capterra, and Trustradius
  • A minimum of 4.4/5 common rankings on software program overview platforms
  • greater than 30 workers, as said on LinkedIn


The info is collected from vendor web sites and software program overview platforms, together with rankings and opinions. It’s vital to notice that distributors fluctuate within the vary of companies they provide; some present a wide selection of companies like market analysis, whereas others solely concentrate on survey instruments. Because of this range, there could also be variations in each firm measurement and the variety of opinions out there.

When you consider we’ve ignored any distributors or options, please don’t hesitate to achieve out to us. We welcome your enter, and we’ll think about incorporating your options into our article.

>Detailed analysis of every vendor

resonio by Clickworker

Resonio, model by Clickworker, is a complicated survey software program that faucets into a world community of over 6 million people with 15 years of expertise in micro-tasking. As an ISO-certified and GDPR-compliant instrument, it extends Clickworker’s vary of companies with a give attention to environment friendly and efficient survey capabilities. This platform is adept at aiding companies in seamlessly gathering crucial insights, thereby enhancing the info assortment course of.


Customers admire the software program for delivering wonderful outcomes, noting it enhances effectivity, accuracy, and time administration, with its functionality to automate duties with a crowd-based workforce (See determine beneath).

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Supply: Capterra1

Survey respondents: Customers state that the group within the platform are dependable and quick in delivering outcomes.2

Effectivity: The platform is praised for its effectivity in organizing and cleansing up giant portions of pictures, together with sorting by means of nested folders and eradicating irrelevant content material, with minimal enter required from the person.3

Information evaluation and visualization: The instrument additionally affords superior evaluation and visualizations, contributing to its worth out there analysis sector (see determine beneath).

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Pricing: The platform pricing could be excessive, particularly for small companies.5

Studying curve: Some customers have famous that customers solely new to AI and machine studying applied sciences might expertise an preliminary studying curve.6

Delighted by Qualtrics

Delighted by Qualtrics is a survey instrument that facilitates the creation and administration of customizable surveys. It allows real-time suggestions assortment from clients by way of e mail, net, or SMS. The instrument permits customers to start out surveys from scratch, collect buyer insights, and generate experiences, all inside a single platform.


Person interface: Customers admire the platform’s person interface for its ease of use and ease, enabling them to effectively collect and report important info to their firm, groups, and executives.7

Survey supply: Customers have indicated satisfaction with the platform’s efficiency, notably for month-to-month Web Promoter Rating (NPS) surveys despatched to purchasers, noting its velocity in delivering outcomes and the interesting presentation of suggestions.8


Third-party integrations: Customers have identified that integrations could possibly be improved.9

Reporting: It’s famous that the shortage of complete experiences and in-depth insights necessitates further handbook work to extract the required knowledge.10

Downtime: Customers have reported intermittent downtime, which poses challenges, notably when respondents try to entry surveys throughout these intervals. Though the problems are usually resolved swiftly, the downtime remains to be a big concern.11

Buyer help: Customers have expressed that the help companies are usually not totally passable, typically requiring a number of inquiries to obtain help.12


Pollfish is a survey instrument designed for market analysis, emphasizing a mobile-first method. It grants entry to a world pool of over 250 million respondents, facilitating real-time suggestions assortment and actionable buyer insights for companies.


Survey implementation and templates: The benefit of implementation and the provision of predefined templates make it a user-friendly possibility for conducting surveys and accumulating obligatory knowledge.13

Third-party integration: Customers be aware that integrating Pollfish into varied functions is simple, with the platform being simple to implement and use throughout totally different units, together with cellular and desktops.14


Bot accounts: It’s famous that after finishing survey campaigns on Pollfish, the outcomes typically embrace spam knowledge, akin to repetitive or bot-generated solutions, which is a priority regardless of the platform’s in any other case passable efficiency.15

Information visualization: Customers point out that enhancements could possibly be made in knowledge visualization for a extra accessible interpretation of survey outcomes.16

Lack of desktop focus: Customers have expressed concern about Pollfish in distributing surveys solely on cellular units, which could result in respondents shortly rushing by means of the questions with out due consideration.17


QuestionPro, operational since 2002 and based mostly in Austin, Texas, focuses on offering on-line survey software program. The corporate is devoted to providing options for survey creation, distribution, and evaluation, focusing on areas like buyer and worker satisfaction.


Person-friendly design: Customers worth the platform’s user-friendly design, which permits even these with out technical experience to simply create personalized surveys and software varieties for knowledge assortment, noting its intuitiveness for survey creators.18

Buyer help: Customers have reported a constructive expertise with the platform’s buyer help, discovering it to be useful and efficient.19

Survey customization: Customers admire the power to customise the survey as they want.20


Filtering responses: Customers have famous limitations within the platform’s filtering choices and the shortcoming to edit or delete particular person responses as areas needing enchancment.21

Information visualization: Customers observe that QuestionPro’s knowledge visualization capabilities are restricted and requires further functions to visualise the info collected.22

Studying curve: It’s talked about that studying to make use of the product requires a while, particularly when working underneath tight deadlines.23


SurveyMonkey is a platform that gives functionalities for creating, distributing, and analyzing surveys. It contains a vary of survey templates and customization choices to accommodate various enterprise necessities. The platform goals to facilitate environment friendly suggestions assortment and perception gathering from a large viewers. Its capabilities are utilized in conducting market analysis, assessing buyer satisfaction, and informing choices with the suggestions gathered.


Person interface: SurveyMonkey is appreciated for its easy and user-friendly interface, noting that it permits for simple creation and customization of surveys, even for these with restricted technical abilities.24

Survey customization: Customers spotlight SurveyMonkey’s superior options like logic, branching, and piping, which improve survey customization, making them extra related and interesting for respondents.25

Reporting and analytics: Customers are impressed by SurveyMonkey’s excellent analytic capabilities, emphasizing that the platform’s knowledge and chart era significantly facilitate the report creation course of.26


Offline surveys: Customers have famous that SurveyMonkey’s give attention to on-line operation ends in restricted choices for conducting surveys offline.27

Pricing: Customers specific a want for SurveyMonkey to supply extra versatile pricing packages that cater to each small and bigger companies.28

Login units: There’s a limitation within the variety of units that may be logged in on the similar time, restricted to 2 concurrent logins.29


SurveySparrow is a survey instrument that emphasizes a conversational method, reworking customary surveys into interactive dialogues. It affords options akin to viewers administration, analytics, customization choices, and multi-channel dissemination, together with offline capabilities. The platform is designed for simplicity and user-friendliness, enabling companies to interact their viewers successfully and collect significant responses.


Onboarding course of: Customers discover the onboarding course of for SurveySparrow to be extremely environment friendly, requiring minimal effort and time to create accounts, contributing to consumer retention (see determine beneath).

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Supply: G230

Third-party integration: Customers admire the flexibility of the instrument by way of integration with varied different instruments, streamlining their workflow and enhancing compatibility with their most popular software program.31


Reporting options: Customers spotlight a necessity for enchancment within the reporting and evaluation of survey knowledge. They level out that exported experiences lack the show of solutions to customized textual content responses and are solely accessible on-line.32

Technical experience: It’s famous that sure choices might require the next stage of technical experience to successfully make the most of the survey instrument.33

Survey customization: Customers recommend that superior customization choices could possibly be enhanced by permitting clients to include their branding, together with the importing of pictures and movies, to create a extra customized survey expertise.34

Zoho Survey

Zoho Survey, initially launched in 2013 as a primary survey creation instrument, has considerably developed into a sturdy suggestions administration platform. By November 2023, it has expanded its attain to over 25,000 customers in additional than 50 nations, with a considerable person base of over 4,000 enterprise purchasers.


Survey customization: The potential of making customized surveys or suggestions varieties with varied response sorts, together with radio buttons, a number of choices, and textual content fields, is appreciated as they permit for a deeper understanding of questions and responses.35

Integration with Zoho merchandise: Customers discover that Zoho Survey capabilities successfully inside the Zoho atmosphere, easily connecting and transferring knowledge to different Zoho merchandise.36


Integration capabilities: Customers recommend that direct integration with varied CRM and E mail Advertising and marketing instruments, with out the necessity for third-party instruments, could be a helpful enhancement for the applying.37

Pricing plans: Customers consider that offering extra versatile pricing plans or further choices tailor-made to customers with particular wants may improve accessibility and cater to a broader vary of customers.38

Survey modification: Customers spotlight a limitation in Zoho Survey the place it’s unable to switch pre-created surveys, making it restrictive when making an attempt to adapt or improve surveys to satisfy new necessities.39

Multilingual surveys

Within the context of the worldwide market, the inclusion of multilingual capabilities inside a survey instrument holds important worth. It permits for the deployment of surveys in the popular languages of various market segments, facilitating the gathering of helpful insights from clients who is probably not proficient in English.

Media file addition (i.e., audio, picture, video)

Incorporating pictures, movies, and different media into surveys is essential for enhancing engagement and providing a richer context for questions. This method results in improved-quality responses, because it makes the survey expertise extra participating and informative for individuals, in the end leading to extra helpful insights.

Survey respondents

The provision of instruments that present crowdsourced survey respondents is essential for companies, notably these with restricted buyer bases or these aiming to seize various views. These instruments allow entry to a broader and extra various inhabitants, facilitating engagement with potential clients and varied demographic teams which may not be instantly accessible. This method successfully gauges the sentiments and preferences of a wider viewers, enhancing the power to achieve and perceive the goal market.

Try our complete information on survey participant recruitment instruments for extra particulars.

Information high quality management

Efficient knowledge high quality management inside on-line survey instruments is key to keep up the integrity and credibility of your knowledge. These high quality management mechanisms, together with AI-driven bots, serve an important function in figuring out and stopping the submission of fraudulent or faux responses. By making certain that your evaluation is rooted in genuine buyer suggestions, this method turns into indispensable for making reliable enterprise choices and deriving actionable insights.

For extra on faux overview detection, try our article.

Predictive analytics

Fundamental evaluation might not suffice in survey analysis, and the adoption of AI-powered predictive analytics, as seen in superior survey platforms, proves superior. It permits for anticipating buyer wants and making knowledgeable choices concerning the enterprise’s future by predicting developments and behaviors based mostly on survey responses, providing a extra complete and forward-thinking method than conventional evaluation.

Buyer help

Entry to immediate buyer help is essential when deciding on a survey instrument because it ensures steady help in formulating, deploying, and deciphering survey knowledge. This help minimizes potential delays and gives important technical assist to handle challenges, making certain a clean surveying expertise.

Steadily Requested Questions (FAQs) for on-line surveys

1- Why spend money on a web based survey instrument?

Investing in a web based survey instrument gives a large number of advantages for companies, permitting them to successfully collect, analyze, and make the most of buyer suggestions to drive knowledgeable decision-making and improve general enterprise efficiency. These insights is perhaps helpful for advertising groups as a means of market analysis.

2- What are the capabilities of free on-line survey instruments?

Most free survey instruments include a variety of capabilities akin to primary survey creation, totally different query sorts, primary templates, primary reporting options, or the opportunity of distributing the survey to a various viewers by way of a hyperlink.

3- When free survey instruments are usually not sufficient?

Whereas free on-line survey instruments can function an appropriate place to begin for companies, they typically include limitations that make them much less best for long-term use and particularly for these aiming to create limitless surveys. These limitations embrace:

  • restricted options
  • restricted customization choices
  • poor knowledge evaluation capabilities
  • much less reliability
  • restricted buyer help.

4- How to decide on the precise survey questions?

When deciding on survey questions, start by defining your survey’s goals. Guarantee readability, impartiality, and singular focus in your questions. Don’t hesitate to combine query sorts, prioritize essential ones, and pilot exams for readability. Keep survey brevity and collect enter from friends in your area for effectiveness.

5- How one can make it possible for surveys are answered by the precise goal?

To make sure that your surveys are answered by the precise folks with particular experience, you may leverage survey instruments that present entry to survey individuals from their present person base, also known as “crowdsourcing” or “panel suppliers.”. This person base consists of pre-screened respondents with various experience. Survey participant recruitment instruments will help companies attain the precise viewers for particular survey wants.

If , right here is our data-driven checklist of survey participant recruitment companies.

For these , right here can be our knowledge pushed checklist of market analysis instruments.

When you want assist in the seller choice course of, don’t hesitate to contact us:

Discover the Proper Distributors

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