72andSunny’s NFL Partnership Retains on Operating

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CANNES, France—72andSunny’s partnership with the NFL took off this 12 months with “Run With It.” The spot, which was considered one of Adweek’s high picks of the sport, featured flag soccer quarterback Diana Flores working by way of a gauntlet of NFL gamers and sports activities legends.

4 months later, the marketing campaign continued right here in Cannes as Flores, Vanita Krouch and dozens of different present and former professional athletes converged on Sport Seashore, residence of the Stagwell group of companies.

Adweek caught up with Flores and 72andSunny’s Damaune Journey concerning the marketing campaign, what’s subsequent for Flag Soccer and 72’s partnership with the NFL.

Editor: Malinda DiPasquale

Observe all of Adweek’s Cannes Lions protection  right here.

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