76ers Turn out to be Second NBA Crew to Ink Crypto Advert Patch Deal

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When the NBA season begins subsequent month, not one, however two groups will probably be carrying crypto-related advert patches.

The Philadelphia 76ers introduced Wednesday that Crypto.com’s brand will probably be emblazoned on all crew uniforms. The Sixers be a part of the Portland Path Blazers, which inked a cope with crypto ecommerce website StormX earlier this 12 months, in rocking crypto branding.

It’s simply the most recent main crypto model activation on this planet of sports activities, with FTX and others making a land seize for sports activities followers in all places.

The Sixers partnership with Crypto.com is for six years, an change consultant advised CoinDesk. The deal’s price was not disclosed although a supply with data tells CoinDesk it’s valued at eight figures yearly.

Crypto.com has made quite a few high-profile sports activities partnerships of late however that is its first with the NBA. Main partnerships for the crypto change embrace soccer membership Paris Saint-Germain, automotive racing league Method 1, and the Nationwide Hockey League’s Montreal Canadiens.

The Sixers deal additionally features a non-fungible token (NFT) angle. The crew is launching its first batch of digital collectibles by means of Crypto.com’s NFT platform.

“Crypto.com will probably be woven into the material of our id, and collectively, we’ll change the panorama for a way crypto is built-in in sports activities,” 76ers President of Enterprise Operations Chris Heck mentioned in an announcement.

A close-up of the new ad patch. (Crypto.com/76ers)Sixers star Joel Embiid models the new ad patch. (Crypto.com/76ers)

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