8 Enjoyable & Helpful Branding Workouts to Develop Your Enterprise (Infographic)


How are you going to be certain that everybody in your group is on the identical web page in terms of your model? By internet hosting branding workouts, in fact! Should you’re uncertain of which actions can finest assist your workforce, our information will assist.

The Worth Branding Workouts Can Present

It’s important that everybody in your organization — from the CEO to the intern — has a transparent understanding of your company branding and the overarching advertising technique it embodies.

Sturdy branding brings advantages to companies each huge and small. It drives advertising campaigns, improves model consciousness and attracts extra clients to your group. Internally, your model persona creates the inspiration of your organization tradition. And thru branding workouts, your workforce will discover ways to incorporate your model values into their day by day work and buyer interactions.

Basically, you wish to create an entire model expertise when shoppers work together with your online business. To attain that objective, your branding should stay constant all through each buyer touchpoint. Due to this fact, making branding workouts part of your worker coaching and improvement is vital.

How Can You Incorporate Branding Workouts Into Your Division?

First issues first, what are branding workouts, precisely? These are actions that you could full with particular departments or particular person workforce members that assist elevated model information and familiarity.

Branding workouts can occur throughout new worker onboarding, however you must also implement them as coaching classes all year long. These occasions can vary from foolish to critical. However regardless of the tone, your workforce ought to stroll away feeling like they realized one thing precious.

In fact, you’ll must tailor your branding workouts to suit the workers you’re coaching. For instance, your gross sales workforce spends probably the most time talking to clients, so their workouts ought to deal with creating conversations that align along with your model technique.

Branding Workouts for Brainstorming Your Group’s Key Attributes

Model attributes are the core values and traits that make up your model identification. You may consider the attributes as persona traits. For instance, is your branding technical, or do you adapt a witty tone in your advertising messages? Most significantly, these attributes turn into branding instruments that you need to use to market your online business.

To assist your workforce acquire a transparent understanding of the qualities that make up your model persona, strive performing these branding workouts:

1. Who Are We?

For this exercise, have your workforce create an inventory of adjectives that describe your model. Begin with what your workers suppose your model represents. Then, evaluate that checklist and decide if any key adjectives had been missed. Afterward, be certain that everybody concerned has a replica of the finished checklist to allow them to reference it as wanted.

2. This Not That

With this exercise, we outline what your model doesn’t stand for. Create an inventory that features adjectives that don’t resonate along with your model positioning or firm tradition. Then, determine extra related phrases to switch these adjectives. Listed here are a number of examples to get you began:

  • Our model is simple however not monotone.
  • Our branding strives to be trustworthy however not casual.
  • Our model prioritizes affordability however not poor high quality.

3. Construct a Model Persona

In case your workforce has hassle figuring out your model’s attributes, viewing your model as an individual might help. This train builds a model persona by creating an imaginary character with the demographics and psychographics that characterize your online business.

To start out, have everybody image your model as an individual. Then ask questions, comparable to:

  • What sort of colours would this individual like?
  • Would this individual use advanced or easy language?
  • If this individual was a fictional character, who would they be?
  • How would this individual reply to sure challenges?
  • How do others — like your clients — describe this individual?

Branding Workouts for Emphasizing Model Worth

Environment friendly branding does greater than speak the speak — it additionally emphasizes the worth {that a} enterprise can present its buyer base. And with these branding workouts, you’ll be able to assist your workforce perceive the issues your goal demographic faces, how your group solves them and the methods through which your online business differentiates itself from rivals:

4. Elevator Pitch

Everybody ought to have an elevator pitch that briefly describes who they’re, will get one or two details throughout and helps them join with different professionals. To assist your workforce kind a greater understanding of your model’s persona, have them create elevator pitches to your model.

Faux there are solely 5 minutes to clarify your model to a possible buyer:

  • What key phrases must you use to explain the corporate?
  • What factors do you wish to get throughout?
  • How would you kind a reference to the individual listening?

After creating the pitches, have everybody follow stating it to others within the group.

5. Good Guys vs. Dangerous Guys

Should you’re working with a very inventive group, then this branding train is ideal. As an alternative of picturing your model as a enterprise, have your workforce think about it as a superhero.

First, create a superhero persona that matches your model identification. Then decide who the evil villain can be.

Understand that the unhealthy guys aren’t essentially different companies or rivals. Fairly, the villain is the drawback that your model strives to resolve. And in case your model solves quite a lot of issues, you then’ll must create a rogue’s gallery of villains that want defeating.

6. Look Right into a Crystal Ball

Protecting on the theme of creativity, use this branding train to harness your interior psychic. Have your workforce think about they’re peering right into a crystal ball. Ask them to explain what they’d see the corporate attaining in 5, 10 or 20 years. Not solely will this train assist your workforce replicate on what your model presently stands for, however it might probably additionally immediate discussions about your model’s values and mission. As a frontrunner, you need to use this suggestions to develop a long-term model technique.

Branding Workouts for Channeling Your Interior Designer

Branding isn’t simply one thing you convey by means of messaging and advertising campaigns — it’s additionally visible. The visible parts that make up your model identification embrace your:

  • Emblem.
  • Model colours.
  • Fonts and typography.
  • Imagery, images and movies.

Thus, these workouts might help your workforce perceive the visible components of your model and the way sure types ship a message to your audience:

7. Faucet Into Coloration Psychology

Coloration psychology refers to the concept that completely different colours affect temper and affect behaviors. For instance, the colour purple is understood to extend circulation, whereas blue is perceived as soothing.

That stated, this branding train makes use of colour psychology to create a visible identification of your model. You should use the checklist of adjectives you created in the course of the “Who Are We?” exercise to outline the model persona traits that apply to your group. From there, your workforce can create a colour palette that represents every thing your model stands for and the responses it seeks to encourage.

8. Play Skilled Pictionary

For this train, have your workforce work collectively to create a brand that they really feel encompasses your model’s mission and values. And if you wish to construct onto prior workouts, have them incorporate the colour palette created in the course of the colour psychology train.

After the creations are full, the teams can current their logos. Collect suggestions from the gang, and see if different workers members can describe the model values introduced within the brand designs.

Extra Inspo for Branding Workouts

The takeaway: Constructing a stronger model begins from inside, which is the place branding workouts come into play. Should you need assistance brainstorming branding actions, our e-newsletter is a wonderful useful resource. Join right here to get all the newest digital advertising suggestions and methods despatched on to your inbox.

Editor’s Observe: Up to date February 2024.