9 Kinds of Social Media and How Every Can Profit Your Enterprise


Once you’re fascinated by making a social media technique for your enterprise, a couple of main platforms most likely come to thoughts straight away: Fb, Instagram, Twitter, and possibly YouTube or Pinterest, relying in your {industry}.

Nevertheless, there are various sorts of social media websites on the market, with new platforms and codecs popping up on the common. A few of them are fairly area of interest, whereas others have the potential to turn into the following Instagram or TikTok.

One factor that’s modified for the reason that early days of social media is that many platforms used to deal with one operate, similar to social networking or picture sharing. Now, most established social media platforms have expanded to include stay streaming, augmented actuality, procuring, social audio, and extra.

So, as an alternative of providing you with excessive degree descriptions of Fb, Twitter and LinkedIn (you’ll find that wherever!), we grouped all kinds of platforms into 9 basic classes that target particular use instances and what companies can accomplish by utilizing them.

How to decide on the most effective sorts of social media for your enterprise

With the ever-growing variety of social media platforms, it may be overwhelming to always wonder if every of them is value your time.

To keep away from spending an excessive amount of of your time studying the ropes of each new platform, let your social media advertising and marketing technique information your choices, and solely be part of the networks that assist your targets.

Observe these three tricks to construct your individual standards that may assist you to consider any new social media platform, it doesn’t matter what it’s or the way it works.

Know your viewers

The primary query it is best to ask earlier than becoming a member of a brand new social media platform is: the place is your viewers?

It makes extra sense to go the place your viewers is already hanging out than to affix a brand new platform and entice your viewers to it.

The second factor to know is how your viewers is utilizing that platform. What sort of content material are they searching for? Which sorts of accounts do they comply with? Are they passive shoppers or content material creators?

For detailed insights into how individuals use totally different social media platforms, dive into our State of Digital 2021 report.

Facebook leads on use of social platforms as news source

Supply: Digital 2021 report

Hold updated with social media statistics

Each time a brand new social media platform emerges, it’s important to know the distinction between a shiny new object and a fast-growing platform that has the potential to stay.

Though nobody can inform the longer term, one strategy to know if a platform has endurance is to match its statistics to established social media platforms.

In case you’re undecided the place to search out latest stats, we’ve obtained you coated:

Align to your key enterprise targets

Ask your self: which platforms match my enterprise targets greatest?

For instance, if certainly one of your targets is to extend consciousness a couple of new services or products that would profit from video tutorials, it is best to deal with video-only platforms (like YouTube and Vimeo) or video codecs accessible on the websites you’re already lively on (like Instagram Tales and Reels, Fb Reside, and so on.).

Kinds of social media platforms and codecs it is best to know in 2021

1. Social audio platforms and codecs

Examples: Clubhouse, Twitter Areas, Spotify

Used for: Listening to stay conversations on particular subjects.

How your enterprise can use them: New social audio platforms (like Clubhouse) and codecs (like Twitter Areas) have thrived throughout COVID-19 lockdowns whereas individuals have been at dwelling with extra time to affix stay conversations.

Probably the most important benefit of audio social media platforms and codecs is the excessive consideration and engagement you’re prone to get from opt-in listeners.

Energetic, partaking conversations will help you construct your picture as a frontrunner in your area of interest and introduce your enterprise or merchandise to beneficial audiences already excited about subjects associated to your area of interest (in any other case, they wouldn’t be tuning in).

Listed here are some thought starters for utilizing audio social media platforms:

  • Host {industry} panels.
  • Broadcast information and massive bulletins.
  • Host interactive periods (similar to AMAs) along with your viewers.
  • Document interviews throughout a stay Clubhouse/Twitter Areas chat and add them as a podcast (instance: The Social Media Geekout present).
  • Construct your enterprise’ thought management by a 30-60 minute present.

Matt Navarra does an amazing job of mixing Twitter Areas AND podcasts:

2. Video social media platforms and codecs

Examples: YouTube, TikTok, Instagram Tales and Reels, Fb Watch

Used for: Watching movies briefly and lengthy codecs.

How your enterprise can use them: Video social media platforms are nice for capturing consideration, driving model consciousness, and bringing merchandise to life in a method that also photographs can’t.

Any video content material that you just publish needs to be designed to entertain, educate, and/or encourage your viewers. Movies made purely to promote aren’t going to have interaction viewers.

A few of the greatest examples of companies utilizing video social media platforms are:

3. Disappearing content material codecs

Examples: Snapchat, Instagram Tales, Fb Tales, LinkedIn Tales

Used for: Sending ephemeral messages privately and publishing well timed, in-the-moment content material for all your followers to view for as much as 24 hours.

How your enterprise can use them: Ephemeral codecs like Tales are well-suited for posting well timed content material, similar to bulletins, restricted version gadgets, or stay occasions.

Most Tales and Snapchat content material additionally feels extra real and fewer polished because of the 24-hour shelf life. As such, it permits companies to indicate a extra human aspect.

Listed here are some concepts for a way your enterprise can use disappearing content material:

  • Polls, voting (utilizing interactive Tales stickers)
  • Teasers/countdowns to product launches
  • Behind-the-scenes content material
  • Time-sensitive bulletins

A fantastic instance is from certainly one of my favourite native bakers, who posts their weekly specials on their Instagram Tales.

Instagram Story screenshots showcasing bakery's daily menu

Supply: Instagram

4. Dialogue boards

Examples: Reddit, Quora

Used for: Asking and answering questions, networking, forming communities round niche- and interest-based subjects.

How your enterprise can use them: Be genuinely useful to your clients by lending your enterprise’ material experience and answering questions associated to your {industry}. Bonus factors when you can share details about your model and merchandise in your solutions, however that shouldn’t be your main objective of taking part in dialogue boards.

One factor to notice: On Reddit, it’s extremely frowned upon to insert any self-promotion into solutions. In case you’re posting as a enterprise, ensure to reply the unique query and solely add hyperlinks to your merchandise in the event that they’re genuinely useful. Earlier than posting in a subreddit, verify the principles to confirm if together with hyperlinks to your individual enterprise is allowed.

Whereas Microsoft didn’t create the /r/XboxOne subreddit, as soon as they noticed how fashionable it was, they began partaking with Redditors by internet hosting AMA periods with sport builders.

/r/XboxOne subreddit

Supply: Reddit

5. Shoppable social media platforms and options

Examples: Pinterest Product Pins, Fb Outlets, Instagram Outlets, TikTok, Shopify, Douyin, Taobao

Used for: Researching and buying merchandise from manufacturers straight by social media platforms.

How your enterprise can use them: Make the most of built-in mobile-friendly options to permit your viewers to buy from you with out having to depart a social media app.

Options like Pinterest Product Pins, Instagram Outlets, and TikTok’s in-app procuring permit you to join your product catalog on to your profile on every app.

Even when your followers don’t prefer to make purchases on social media platforms or have longer purchaser journeys, procuring options can permit you to tag merchandise, add extra product information and drive visitors to your web site.

Some nice methods to make use of procuring social media platforms:

It’s also possible to host stay procuring occasions on social media. Livestream procuring has turn into a large market in China, encouraging platforms like Instagram to introduce Reside Procuring.

Instagram Live shopping

Supply: Instagram

6. Social media stay streams

Examples: Twitch, YouTube, Instagram Reside Rooms, Fb Reside, TikTok

Used for: Broadcasting stay video to many viewers. Reside video streams can vary from one individual displaying themselves and what they’re doing on their display to professionally organized panels with a number of audio system.

How your enterprise can use them: Livestreaming’s reputation exploded throughout the pandemic when individuals have been caught at dwelling throughout lockdowns with nothing to do.

Nevertheless, you don’t want a worldwide pandemic to get viewers to look at your stay streams. There are numerous methods to make tune-in-worthy streams, from interviewing well-known company by doing unique product reveals to internet hosting AMA periods with your enterprise executives.

Livestreams additionally provide the chance for customers to work together stay with the hosts, so it’s important to observe and interact with feedback throughout the stream. Learn extra ideas in our information to social media stay streaming.

When COVID-19 put Method 1 races on maintain throughout 2020, a number of drivers began streaming themselves taking part in driving simulators on Twitch, which turned massively fashionable with followers.

7. Enterprise social media platforms

Examples: LinkedIn, Twitter

Used for: Connecting with professionals in your {industry} or potential purchasers.

How your enterprise can use them: Enterprise social media platforms provide many potential makes use of: recruiting and hiring expertise, constructing B2B relationships, and connecting with professionals in your area of interest.

Platforms like LinkedIn are perfect for B2B functions, as a result of they permit manufacturers to attach with new audiences, assembly them the place they go to community and do enterprise.

However LinkedIn isn’t the one business-forward social media website on the market. Twitter affords companies the possibility to search out related conversations, and add to them in significant methods. A fantastic instance of that is Adweek, which hosts a weekly chat for digital entrepreneurs known as #AdweekChat.

There are additionally communities constructed round industry-specific hashtags on Twitter, like #MarketingTwitter and #FreelanceTwitter.

Professional tip: Arrange a keyword-based column utilizing your {industry}’s hashtag in Hootsuite to observe for acceptable conversations to take part in.

8. Closed/non-public neighborhood social media platforms

Examples: Discourse, Slack, Fb Teams

Used for: Creating communities, with the potential for requiring registration or different screening measures for brand new members.

How your enterprise can use them: Companies can use non-public teams to convey members of their neighborhood collectively to bond over shared challenges, assist reply one another’s questions, and really feel a way {of professional} belonging.

Because the group admin, your enterprise has the appropriate to set guidelines about issues like self-promotion. Many teams (particularly on Fb) require members to reply a couple of questions earlier than becoming a member of to display out spammers, however you can even use these fields to ask members to opt-in to your e-mail advertising and marketing listing.

A fantastic instance is the Immediate Pot Fb Group, began by the model in 2015 and has grown to over 3 million members who love sharing recipes and product ideas.

Instant Pot Facebook Group

Supply: Fb

9. Inspirational social media platforms

Examples: Pinterest, YouTube, Instagram, blogs

Used for: Trying to find info and discovering inspiration for something from cooking to journey to adorning to procuring and extra.

How your enterprise can use them: Curate visuals and encourage your audience with content material tailor-made to their preferences, and weave in your individual merchandise the place related. Use collections, playlists, tags, and guides to group your content material and create themes that match your viewers’s pursuits.

Inspirational social media platforms like Pinterest and YouTube are well-optimized for search, which implies your posts ought to embrace key phrases, hashtags, and pictures that align with what your viewers normally searches for.

Journey bloggers typically do an amazing job of optimizing their weblog posts and YouTube movies for searches like “What to do in [Destination]” and “[Destination] Journey Information.”

Hungry Passport YouTube travel guide

Supply: Hungry Passport on YouTube

Whether or not you’re constructing a neighborhood or evaluating new platforms for your enterprise to affix, there are various sorts of social media you need to use. Some are just about necessary for any enterprise, whereas others solely make sense in the event that they align along with your particular niches or use instances.

No matter your wants and targets, it’s a secure guess you’ll discover a method to make use of social media to learn your enterprise.

Simply handle all of your social media profiles utilizing Hootsuite. From a single dashboard, you possibly can schedule and publish posts, interact your followers, monitor related conversations, measure outcomes, handle your adverts, and way more.

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Simply handle all of your social media in a single place and save time with Hootsuite.


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