With greater than 1 billion month-to-month lively customers and 3 billion world installations, TikTok has shortly grow to be probably the most partaking social media platforms on this planet. Not solely does the platform usher in massive crowds, however it additionally boasts the highest engagement charges on social media.
For entrepreneurs, TikTok opens up a world of customers who should not solely extremely engaged but in addition persistently lively. Does this imply you may simply present up, put up some content material, and begin seeing outcomes? Sadly, no.
Being profitable on TikTok requires natural likes, shares, feedback, collaborations, and extra. This type of engagement isn’t distinctive to the platform, however securing it can look completely different than on Instagram or Fb.
On this article, we’ll educate you tips on how to calculate TikTok engagement charges and offer you easy tricks to improve engagement on the platform. We’re solely going to concentrate on real engagement right here, so that you gained’t discover any data on shopping for likes or becoming a member of engagement pods (though right here’s how that labored out for us on Instagram).
What we are going to do is educate you tips on how to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and tips on how to give your self a lift in case your engagement charges are falling brief. For those who’re able to take the following steps, learn on.
What does TikTok engagement imply?
Earlier than we dive into our TikTok engagement calculator, let’s first outline what we imply by “engagement.”
For essentially the most half, something that will get somebody’s consideration could be thought of engagement. This consists of likes, feedback, shares, and views.
Consumer engagements are listed as crucial think about personalizing the TikTok For You web page. This implies the extra customers like, share, remark, and work together together with your content material, the extra possible you might be to be discovered organically.
Entrepreneurs seeking to enhance the success of TikTok campaigns will wish to concentrate on analyzing these metrics and optimizing them over time. Right here’s a fast rundown of what these engagement charges can inform you:
- Feedback: What are individuals saying about your video? Are they offering suggestions or simply leaving a easy message? Feedback could be an effective way to gauge how individuals are reacting to your content material.
- Shares: What number of instances has your video been shared? This tells you the way influential your video is perhaps.
- Likes: How many individuals appreciated your video? It is a good indicator of how fashionable your content material is and the way far it can attain.
- Views: How many individuals watched your video? Use this to find out in case your content material is displaying up on consumer feeds and is catching their consideration.
- Complete playtime: Do individuals watch your video to the top? This generally is a signal that you just’re protecting them engaged. This metric could be particularly useful when evaluating your content material to competitor content material.
Discover a full listing of TikTok analytics and metrics right here.
Is engagement excessive on TikTok?
TikTok is thought for its excessive natural engagement charges. Actually, research have proven that engagement on TikTok is 15% stronger than on different platforms.
What makes TikTok so partaking?
Nicely, the app prides itself on selling authenticity, pleasure, and distinctive experiences for its consumer base. This may increasingly sound like jargon, however a 2021 Nielsen research discovered that 53% of TikTok customers really feel they are often themselves on the platform. One other 31% really feel the platform “lifts their spirits”. Globally, on common, 79% of customers really feel TikTok content material is “distinctive” and “completely different”, even in the case of promoting.
It’s clear that if an app could make you be ok with your self, enthusiastic about discovering new content material, and provides you area to be authentically artistic, you’re going to wish to come again for extra.
The best way to calculate engagement on TikTok
TikTok engagement charges are a measure of how profitable your content material is in partaking with the app’s customers. There are numerous methods to calculate engagement charges, however listed here are the 2 formulation we like greatest:
((Variety of likes + Variety of feedback) / Variety of Followers) * 100
or
((Variety of likes + Variety of feedback + Variety of shares) / Variety of Followers) * 100
For those who’re seeking to calculate your TikTok engagement charges utilizing this system, yow will discover like, remark, comply with, and share metrics throughout the TikTok Analytics platform.
What is an efficient TikTok engagement fee?
Common engagement charges on most social media channels sit at round 1-2%. However that’s to not say that’s your glass ceiling. At Hootsuite, we’ve seen engagement charges as excessive as 4.59% on platforms like Instagram.
Good engagement charges for TikTok fluctuate between manufacturers and industries. In keeping with our analysis, a very good TikTok engagement fee could be wherever from 4.5% to 18%.
It’s vital to needless to say engagement charges are sometimes greater for manufacturers and creators with bigger followings. For instance, Justin Bieber has seen TikTok engagement charges as excessive as 49%.
@justinbieber
There are numerous components that may have an effect on your TikTok engagement charges, so it’s vital to experiment with completely different content material and see what works greatest for you. For those who really feel your TikTok engagement charges are too low, don’t fear! We’ve received some ideas that can assist you improve your engagement beneath.
TikTok engagement calculator
Now that what to search for, use this straightforward Tiktok engagement calculator (click on on the blue field beneath to entry) to measure your efficiency.
To make use of this calculator, open up a Google Sheet. Click on the “File” tab and choose “Make a duplicate”. From there, you can begin filling within the fields.
If you wish to calculate engagement charges on a single put up, merely add “1” to the “No. of Posts” part.
If you wish to calculate engagement charges throughout a number of posts, add the full variety of posts into the “No. of Posts” part.
The best way to improve TikTok engagement: 5 ideas
Rising engagement on any social media channel could be tough. Fortunately, TikTok is prospering with every day lively customers, engaged customers, and artistic content material.
Listed here are 5 methods you may improve your TikTok engagement.
1. Use the Q&A function
In March 2021, TikTok launched a brand new function that lets creators add query and reply sections to their profiles. This operate is offered to all customers and could be discovered beneath your bio.
Questions could be submitted by a submission field which is able to then showcase them on the creator’s web page. Customers also can like feedback inside this window.
As soon as questions are posted, the creator can reply to them with a video. It is a nice option to create highly-relevant content material to your followers and improve engagement.
Tip: Ensure you reply to as many questions as attainable! The extra engaged you might be together with your viewers, the extra they may have interaction together with your content material
To make use of the TikTok Q&A function, comply with these steps:
1. Navigate to your TikTok profile and click on the three traces within the high proper nook
2. Click on Creator instruments
3. Click on Q&A
4. Add your individual questions or reply questions from others
2. Reply to feedback with video content material
Everyone knows interacting together with your viewers by feedback and messages is a vital a part of boosting engagement. Whereas many social platforms prohibit feedback to textual content solely, TikTok has launched video replies to its listing of options.
Replying to feedback with video is a enjoyable option to shock your viewers and make them really feel seen. They’ll respect that you’re personally responding to them and interacting with them by the platform.
Plus, it opens up a lot of alternatives for humour!
To answer to a remark with a video, comply with these steps:
- Go to the remark part of one in every of your movies and click on on a remark you wish to reply to
- Click on the pink video digicam icon that reveals up on the left
- Select Report or Add and add your video to the remark
@tiktok Need to reply to a remark with a video? Now you may! Obtainable now for all customers!
3. Use analytics to tell new content material
TikTok analytics provide a wealth of insights into who’s watching your content material and the way they have interaction with it. This data will help you to create new, distinctive content material that your viewers will love.
Begin by understanding the demographics of your viewers: their age, gender and site. Understanding this data will show you how to share related content material that appeals to them particularly.
You may also use analytics to see which of your movies are hottest, and what kind of content material is resonating together with your viewers. This data will help you to create extra of the identical, or experiment with new genres and kinds.
Upon getting a very good understanding of your viewers, it’s time to start out partaking with them.
Like and touch upon their posts, reply to feedback and DMs, and comply with accounts that you just like and relate to. This can assist expose your account to a bigger viewers, and others can be extra more likely to work together together with your content material as nicely.
4. Leverage Sew and Duet options
Sew and Duet are two utterly distinctive options solely out there on TikTok. These extremely partaking instruments can go a good distance in boosting engagement charges on TikTok, they usually’re very easy to make use of.
The Sew function permits you to add a part of another person’s video to yours. Movies could be trimmed right down to your required size after which filmed with content material you’d like so as to add.
The easiest way to make use of this function is to ask a query in your video that may encourage individuals to Sew with you. This can assist improve engagement and begin conversations with different customers.
Right here’s an instance of a Sew in motion:
@nigelwhittington
The Duet function allows you to add your content material to a different consumer’s video. Duets usually function movies with singing and dancing in them, therefore the title.
In a Duet, each movies will play aspect by aspect on the app so you may see each movies on the identical time. These are additionally nice for response movies, imitation movies and skits.
Duet chains have additionally been rising in reputation. A Duet chain occurs when a number of customers create a Duet collectively. The extra creators that take part, the extra fashionable the chain turns into. You’ll be able to see examples of those chains by looking for #DuetChain on TikTok.
@shaunwhite #duet with @bigbizvizz Positively received the total protection ✍️ #TikTokPartner #LearnOnTikTok
5. Interact with different customers
In keeping with TikTok, 21% of customers really feel extra linked to manufacturers that touch upon different individuals’s posts. An extra 61% prefer it when manufacturers take part in a pattern.
If you wish to enhance your TikTok engagement charges, begin by partaking with different customers. Touch upon their movies, like their posts and reply to their feedback.
This can show you how to construct relationships with the neighborhood and create a extra private connection together with your followers.
