Activations and Adjoining Advertisements Capitalize on Tremendous Bowl Buzz


Having an advert in the course of the Tremendous Bowl broadcast prices some huge cash. Apart from the $7 million for a 30-second advert purchase, there are big manufacturing prices and, almost certainly, an enormous movie star price on high.

Many manufacturers are opting out of the sport in favor of being someplace round it. Pre-Tremendous Bowl campaigns can generate buzz, whereas experiences, events and activations can goal a coveted demographic whereas having a buzzy social media impact.

Adweek has compiled a few of this 12 months’s Tremendous Bowl-adjacent campaigns, from huge model activations to celebrity-led events. We’ll add to this listing as extra campaigns are launched, so examine again typically.


The antacid model recruited Desus Good because the official Tums Prop Bites Taster, the place he dishes out all the new takes on learn how to money in on a savory alternative. Tums Prop Bites is a platform the place followers could make their free meals picks and see how they stack up in opposition to the remainder of the nation for a shot to win money prizes. It’s free to play, and Tums and DraftKings are making a gift of a share of $10,000 to fortunate winners. Go to from now by Feb. 11. As well as, there will probably be a dwell occasion in Las Vegas throughout Tremendous Bowl weekend, Tums Prop Bites Meals On line casino, at Circa Stadium Swim on Feb. 9, the place friends can play free video games for a shot at prizes, together with limited-edition Tums merch and merchandise.

Medium Uncommon Productions

Medium Rare Super Bowl parties
Medium Uncommon produces 4 Tremendous Bowl occasions that includes celebrity hosts.

Occasions company Medium Uncommon is placing on 4 separate occasions Tremendous Bowl weekend, every that includes music, meals and loads of stars.

The occasions—Shaq’s Enjoyable HomeGronk Seaside, SI The Get together and Man’s Flavortown Tailgate—are confirmed pop-ups which have cemented Medium Uncommon’s place because the second largest producer on the Tremendous Bowl exterior of the NFL.