Bobbie, a mom-founded child components model, signed four-time Grand Slam tennis champion and new mother, Naomi Osaka, to star in its first main TV marketing campaign “Dad and mom Push Tougher.” This marks Osaka’s return to the court docket after giving beginning to her daughter, Shai, who’s now six months previous.
Bobbie working with Osaka is a partnership that strengthens its model, units them other than rivals and makes a larger influence on the ecosystem. And for Osaka, it’s a possibility to make use of her affect to struggle for all dad and mom to get extra paid break day with their infants.
Right here’s what entrepreneurs want to bear in mind when aligning their model to a social trigger.
Help a trigger that’s aligned to the model’s mission
Bobbie was began by co-founder Laura Modi, who had struggled on her personal feeding journey and needed to create a trusted, natural child components. As a model, Bobbie acknowledges that what you feed your child is a crucial a part of the general journey to care on your child. And the way a lot time you must bond, feed and care on your new child is likely one of the most vital issues dad and mom wrestle with. As a result of practically 73% of People don’t have paid go away via work.
Bobbie partnered with Osaka to introduce the N.O. Help Grant. They’re dedicated to offering 50 money grants for 50 households to offer interim assist whereas advocating for federal paid go away. If handed, the Household and Medical Depart Act would give 12 weeks of paid go away and job safety and assure a minimal month-to-month advantage of $580; that’s why every grant from Bobbie is $580 to match the month-to-month profit. The model says: “It’s not an answer, nevertheless it’s a begin.”
Bobbie acknowledges that paid go away and time to bond along with your child is integral to their model’s mission. Entrepreneurs, make sure that to know how your model performs a bigger position in your shopper’s journey. Choose a social trigger that’s aligned to what your model needs to be recognized for and is core to your mission.
Select an envoy who can join along with your shopper
Osaka has determined to solely formula-feed her daughter Shai. Osaka is publicly shedding mild on a difficulty not many talk about—the disgrace moms can really feel about not solely breastfeeding. By partnering with Osaka, Bobbie is placing the highlight on a difficulty so lots of their potential and present prospects wrestle with.