Adweek’s 2021 Model Genius Honorees


Even with the post-9/11 recession and 2008’s financial meltdown within the rearview mirror, few financial calamities matched the velocity and dread that accompanied the coronavirus. Final yr, as service-sector companies shuttered and layoffs unfold like brushfire, America’s GDP took a nauseating tumble of three.5%. The primary half of this yr noticed a rebound in client spending, however not till a number of quarters of revenue had vanished into the ether. The final 18 months, in different phrases, had been hardly the kind of interval most manufacturers (except they’re Amazon) would have seen as a chance. And but, repeatedly, entrepreneurs have confirmed that few issues can foster resilience and creativity fairly like a disaster. On this part, you’ll meet 10 of them who proved it. They’re the 2021 recipients of Adweek’s Model Genius awards—our annual highlight, now into its third decade, on the very best work in advertising and brand-building. Adweek’s editors are additionally happy to acknowledge this yr’s Model Visionary, the award inaugurated in 2012 to acknowledge a profession’s price of entrepreneurial achievement. Chief content material officer Lisa Granatstein flew to L.A. to take a seat down with the inimitable Jennifer Lopez to speak about her oft-overlooked enterprise ventures away from the digicam and the microphone. With this concern, then, Adweek salutes its complete Model Genius class of 2021, and appears to raised occasions forward. —Robert Klara


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