Adweek’s 2022 Ladies Trailblazers


This yr, Adweek’s Ladies Trailblazers concern celebrates ladies in media, tech and promoting who’re taking equality to the following stage by pulling up seats for girls and different underrepresented communities. They’re the ladies who’re strolling the stroll, past company pledges, DEI buzzwords and income targets, and utilizing their distinctive positions and expertise to empower those that don’t all the time have the loudest voices within the room. Their experience ranges from gaming and leisure to tech and past, they usually’re offering alternatives and furthering the success of the communities their work serves. Whether or not its worldwide icon Michelle Yeoh, who solely takes on roles she believes in and, within the course of, spotlights highly effective ladies audiences can relate to, or company leaders like Periscope president Cari Bucci-Hulings, who all the time leads with empathy however doubled down when her workers wanted it most and employed a full-time, devoted therapist for them, we rejoice ladies supporting ladies—and past. —Luz Corona


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