Bitter Patch Youngsters, everybody’s favourite sweet-sour sweet, has taken social by storm. Quickly after making Gen Z desires come true with an Olivia Rodrigo collab that every one started with a Tweet, the model blew previous a million followers to grow to be the preferred snack model on TikTok. How did they do it?
Adweek just lately caught up with 360i Social Strategist Shelby Jacobs to search out out, as a part of the Social Confidential video collection that appears behind the emblem to search out out who’s tweeting and sharing for main manufacturers. Shelby dished on SPK’s hottest TikTok, the sweetest a part of her job, her recommendation for fellow model managers on social, and extra.
Head to Adweek to listen to extra concerning the technique that launched SPK to 1.4 million followers.