Ally Monetary’s Andrea Brimmer on Fairness in Sports activities Advertising

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Within the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Monetary CMO Andrea Brimmer.

There are manufacturers that speak the speak, and types that stroll the stroll. Throughout Brimmer’s tenure at Ally, the monetary firm has dedicated to a 50/50 media spend throughout males’s and ladies’s sports activities, a pledge significantly superior by a first-of-its-kind cope with Disney earlier this yr.

On this episode, we hear how Brimmer’s collegiate soccer profession helped drive her want to create fairness within the sports activities and media panorama, easy methods to break the cycle of underinvesting in girls’s sports activities and the way manufacturers and entrepreneurs can really change the sport.

Stream the brand new episode beneath, hear and subscribe on Apple podcasts or discover it on Spotify.

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