Interactive video adverts make extra of an influence than you may anticipate, in accordance with new analysis by Amazon Advertisements and Publicis Media.
However in terms of interactivity, “Simplicity is essential,” stated Maggie Zhang, head of worldwide video measurement GTM at Amazon Advertisements, throughout a chat with AdExchanger at CES 2026.
Viewers overwhelmingly want easy experiences like add-to-cart that may be accomplished rapidly, with out taking them out of the video expertise, Zhang stated.
Zhang additionally shared some recommendation for entrepreneurs planning their 2026 video technique – together with interactive alternatives on Amazon Prime Video and which genres to focus on with a purpose to drive probably the most engagement.
