An AI Repair to Promoting Bias? Business Giants Decide to IBM’s Tech

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CANNES, France — A coalition of trade giants, together with WPP, Delta Airways, the 4A’s, Kellogg and Mindshare, have joined forces with IBM to fight bias in digital advertising and marketing. For the reason that programmatic revolution of greater than a decade in the past, manufacturers have used algorithms to find out which demographics to focus on and learn how to phase audiences of their…

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