Appen in 2023: In-depth Analysis


As the usage of synthetic intelligence (AI) spreads throughout completely different industries, many organizations are working with companions to leverage the know-how. AI knowledge providers are additionally changing into common (Determine 1) as companies require extra knowledge to gas machine studying fashions and pure language processing (NLP) techniques. Appen is one such firm that fulfills companies’ knowledge wants. Nonetheless, latest information1 means that the corporate goes by some tough waters.

If you’re planning to put money into an AI knowledge companion and are contemplating Appen, this text gives an in-depth analysis of the corporate that can assist you make an knowledgeable choice.

Determine 1. International curiosity in AI knowledge providers

A google trends graph showing the popularity of ai data services rising from 2013 through 2023. For the appen article.

Current Information About Appen

This part highlights some information relating to the Appen’s latest actions.

  • Appen not too long ago modified its CEO from Mark Brayan to Armughan Ahmad in December 20222.
  • Our analysis recognized that Appen has not too long ago gone by some monetary losses and is alleged to be dropping a few of its main purchasers.
  • Studies recommend that the corporate’s income has lowered from $4.3 billion in August 2020 to $15 million in September 2023. 

Determine 2. Appen’s monetary efficiency3

A line graph showing the financial performance of Appen has significantly fallen between 2018 and 2023.

Appen efficiency analysis

Earlier than committing to any tech companion, you will need to study its efficiency from the shopper’s standpoint. On this part, we spotlight some evaluations of shoppers gathered from third-party platforms, resembling G2, that can assist you get an general image of the efficiency of Appen with its prospects.

Consumer rankings

To guage the consumer rankings for Appen, we solely thought of platforms that had greater than 10 evaluations.

Desk 1. Appen consumer rankings comparability

Platforms Consumer rankings
out of 5
Variety of
G2 4.1 17
Trustpilot 1.3 248
Capterra 4.1 32
Common rating: 3.1

Buyer evaluations

This part highlights some constructive and unfavourable buyer evaluations of Appen recognized from third-party platforms talked about within the earlier desk. We analyzed the evaluations and picked the helpful ones.

Constructive evaluations of Appen

1. Concerning knowledge processing tasks (G2)

Some customers discovered Appen’s knowledge processing providers efficient and the consumer interface easy-to-use4.

    Appen positive reviews from G2 regarding data processing.
    2. Concerning knowledge evaluation service (G2)

    Some prospects discovered Appen’s knowledge evaluation service helpful5.

      Appen positive reviews from G2 regarding data analysis.

      Detrimental evaluations of Appen

      1. Concerning server crashes (G2)

      Some buyer evaluations recognized points relating to server crashes. They said that such points may trigger issues with time-sensitive tasks6.

      Appen negative review from G2 regarding server crashes.
      2. Concerning Appen’s utility interface (G2)

      Some prospects said that Appen’s utility interface could possibly be improved7.

      Appen negative review from G2 regarding poor user interface.
      3. Mixture of Appen’s evaluations from Trustpilot

      Our evaluation of the ~240 evaluations from Trustpilot recognized that almost all customers/employees confronted points relating to late or non-payment after finishing duties. Opinions distribution of Appen8:

      fdyo3si0SGwLzs LqjmH809PkALkyZERilAhiL1Lh6xAtKNmCyKVoubR4iVXPiZEwp4mc4gQCdDjWZc5431mFJMMVbl7ZAH74rftS
      4. Compensation issues recognized by prospects

      Up to now, Google additionally confirmed considerations relating to Appen’s compensation practices whereas engaged on ‘the Bard Chatbot Mission’. Google mentioned that Appen pays much less to its employees as in comparison with what it ought to pay9..

      5. Working circumstances points recognized by employee

      Lately, Appen additionally confronted accusations of imposing tight deadlines on freelancers engaged on generative AI duties. Employee Ed Stackhouse alerted senators concerning the dangers of those restrictive circumstances by a letter10.

      6. Mixture of Appen’s evaluations from Capterra11:
      Positive reviews of Appen on Capterra.

      What’s Appen?

      Appen is an Australian-based firm specializing in human-annotated knowledge for machine studying and AI. Established in 1996, Appen has skilled constant income development by adapting to the technological panorama. With a key deal with AI knowledge providers, the corporate has acquired purchasers throughout a number of sectors, together with automotive producers and know-how giants.

      The folks behind the corporate

      Appen’s present CEO is Armughan Ahmad, who joined the corporate initially of 2023. The corporate has over 1K staff, in accordance with its web site12.. Because the firm operates by a crowdsourcing mannequin, its international community of employees/contributors is over 1 million13.

      Appen’s Providers and Choices

      This part highlights a number of the key providers supplied by Appen.

      1. Information assortment

      Appen gives knowledge assortment providers to offer AI coaching datasets that organizations can use to gas their AI tasks.

      Sorts of knowledge assortment supplied:

      • Textual knowledge: Appropriate for creating pure language processing (NLP) fashions or giant language fashions (LLMs).
      • Audio knowledge: Used primarily to coach voice or speech recognition applied sciences.
      • Video knowledge: Used to develop laptop imaginative and prescient (CV) functions resembling self-driving techniques for automobiles.
      • Geospatial knowledge: Useful for coaching mapping and navigation options.

      2. Information annotation

      Appen additionally gives knowledge annotation providers by its crowdsourcing platform.

      Sorts of knowledge annotation supplied:

      4. Search relevance

      In 2017, Appen acquired Leapforce so as to add search relevance to its choices. The search relevance providers assist enhance the relevance and accuracy of search algorithms. The providers embrace:

      • Mannequin & adverts analysis
      • Cataloging-taxonomy improvement
      • New feed content material moderation
      • Associated search content material moderation

      5. Reinforcement studying from human suggestions (RLHF)

      Appen additionally gives RLHF providers, particularly to develop Giant language fashions (LLMs).

      Appen alternate options

      Earlier than deciding on Appen, it may be helpful to contemplate its alternate options. This part highlights a number of the key Appen alternate options you possibly can take into account.

      1. Clickworker: Clickworker is an AI knowledge service supplier that works with a crowdsourcing mannequin with a worldwide community of over 4.5 million employees.
      2. Amazon Mechanical Turk: Amazon Mechanical Turk or MTurk gives AI knowledge providers by a crowdsourcing platform with a worldwide community of over 500k employees.
      3. Telus Worldwide: Supply AI knowledge providers by a worldwide community of over 1 million employees.

      To study extra about Appen alternate options, try this text.

      Transparency assertion

      AIMultiple serves quite a few rising tech corporations, together with Clickworker.

      Additional studying

      Exterior sources

      1. Subject, H. (2023). Contained in the turmoil at Appen, the previous AI darling that’s reeling from government exits, massive losses. CNBC. Accessed: 13/August/2023.
      2. Businesswire. (2022). Armughan Ahmad Appointed CEO and President. Accessed: 14/September/2023.
      3. FactSet. (2023). Appen efficiency since September 2018. CNBC. Accessed: 14/September/2023.
      4. G2 buyer evaluations of Appen. G2. Accessed: 14/September/2023.
      5. G2 buyer evaluations of Appen. G2. Accessed: 15/September/2023.
      6. G2 buyer evaluations of Appen. G2. Accessed: 15/September/2023.
      7. G2 buyer evaluations of Appen. G2. Accessed: 15/September/2023.
      8. Trustpilot consumer evaluations of Appen. Trustpilot. Accessed: 15/September/2023.
      9. Subject, H. (2023). Google’s considerations relating to Appen’s compensation for its employees. CNBC. Accessed: 15/August/2023.
      10. Alphabet Staff Union AWU-CWA. (2023). Letter posted by Ed Stackhouse. Twitter. Accessed: 15/September/2023.
      11. Appen Opinions. Capterra. Accessed: 15/September/2023.
      12. Appen at a look. Accessed: 14/August/2023.
      13. Crowd measurement of Appen. Accessed: 14/August/2023.


Please enter your comment!
Please enter your name here