Arrange E-mail Automation for WooCommerce


Outline the journey

E-mail is probably the most direct technique to talk along with your ecommerce prospects. Whether or not you’re updating them on the standing of their order or reaching out to tell them of a brand new product, e mail automation for WooCommerce is an effective way to get your buyer’s consideration.

If you’re busy working what you are promoting and your buyer checklist continues to broaden, taking the time to manually ship emails isn’t a viable possibility. That is the place e mail automation comes into play. E-mail automation helps you to ship focused messages to your viewers primarily based on a particular occasion or as a part of a broader advertising marketing campaign.

On this publish, we’ll have a look at how one can profit from automating various kinds of ecommerce emails and find out how to arrange e mail automation for WooCommerce.

How can e mail automation for WooCommerce enhance your retailer?

Higher buyer expertise

There are a number of buyer communications which are all however obligatory within the ecommerce shopping for expertise. As an illustration, prospects want affirmation that their order was acquired and that it has been shipped for supply.

It goes with out saying, that manually sending every of those transactional emails would take numerous time.

E-mail automation ensures that your patrons get all the knowledge they want with out you having to take the time to craft each single message. By automating this course of, you additionally be sure that prospects promptly obtain the knowledge they want.

Environment friendly personalization

Customers reply greatest to customized messages. It presents them with probably the most related merchandise and promotions and makes them really feel like you might be involved about their wants. Companies that use their buyer information to section their viewers and ship focused messages can take pleasure in higher engagement and conversions.

Nevertheless, like transactional messages, attempting to ship customized emails manually isn’t a viable resolution.

With e mail automation, you possibly can create messages that exit to those that match sure traits or take particular actions. For instance, if somebody browses a specific class in your store, you possibly can robotically ship an e mail containing these kinds of merchandise.

Remarket to outdated prospects

E-mail will be probably the greatest methods to get outdated prospects again to your website. When somebody buys out of your retailer, they’re extra prone to buy from you once more and can reply higher to your e mail messages. With e mail automation, you possibly can embody them in your publication and you’ll ship them common updates in your merchandise and promotions.

You too can schedule automated campaigns to exit after vital milestones. For instance, you possibly can reward a buyer that has reached a sure complete spent at your retailer.

Default WooCommerce e mail automation

The native WooCommerce can robotically ship transactional emails for particular occasions all through the client journey — for instance, when somebody completes an order and desires an order affirmation with the acquisition particulars.

You could find these emails by going to WooCommerce > Settings > Emails. There you possibly can select to allow or disable any of the messages and specify the sender and reply-to addresses.

With the Managed WordPress Ecommerce Internet hosting plan from GoDaddy, you possibly can view your built-in WooCommerce emails by going to Advertising > Emails. This interface is extra user-friendly and the emails are segmented into totally different classes, making it simpler to search out the messages you’re on the lookout for.

Beneath is the checklist of order-related emails that you would be able to robotically ship to prospects.

Along with these transactional messages, WooCommerce additionally helps automated emails for a lot of main extensions and plugins. For instance, if you happen to use WooCommerce Subscriptions to supply subscription merchandise to your prospects, you possibly can arrange automated messages to exit when their renewal is processed or if they modify their plan.

To edit the content material for an e mail, you should choose the message from the checklist to open the settings and content material editor. Click on Content material, and there you possibly can change the heading and the physique of the message.

WooCommerce e mail customizer

Whereas WooCommerce comes with the important transactional e mail messages, they don’t have probably the most interesting designs. The messages are available in plain-text and HTML and you’ll modify their look if wanted. To customise the design, you should edit the corresponding PHP file or use a plugin like WooCommerce E-mail Customizer.

With this plugin, you possibly can visually edit your default e mail template from inside WooCommerce, without having any coding data. Our Managed WordPress Ecommerce Internet hosting comes with e mail customizer built-in, making it straightforward to design enticing messages that stand out to your prospects.

To customise the e-mail template, go to Advertising > Emails and choose Customise.

It will open the visible editor the place you possibly can change the container shade and the styling for the header, physique, and footer.

Instruments for e mail automation with WooCommerce

Now that we’ve coated find out how to use the native WooCommerce setup to customise and automate transactional emails, let’s have a look at find out how to use extensions and different instruments arrange automation for advertising and different functions.


AutomateWoo (included with Managed WordPress Ecommerce Internet hosting) is a advertising plugin that allows you to create automated e mail campaigns straight from WooCommerce. With the extension, you set decide particular actions to set off this automation and you’ll arrange detailed guidelines to refine who will get your messages.

Configuring the plugin

If you first arrange the plugin, you’ll have to resolve whether or not you need to use opt-in or opt-out mode. With opt-in mode, prospects want to finish an opt-in earlier than you possibly can ship them emails or SMS messages. They’ll opt-in from the AutomateWoo sign-up web page, the account registration web page, or the checkout web page.

Choose-out mode features within the reverse method. With it, prospects will obtain your communications instantly up till they elect to decide out.

Of those two strategies, opt-in mode is really useful in most conditions, because it ensures you’re compliant with information regulation requirements and that you simply aren’t contacting anybody that doesn’t need your messages.

Subsequent, you’ll need to arrange session monitoring. It will enable the plugin to make use of cookies to trace customers once they aren’t logged into their retailer account. With session monitoring, you even have the choice to allow pre-submit information seize.

By enabling this setting, the plugin will acquire e mail addresses which are added to varieties however not submitted. Like opt-in mode, that is one thing you’ll seemingly need to hold disabled for GDPR compliance.

Lastly within the Common settings, you’ll need to configure your communication preferences and communication sign-up pages. The preferences web page is the place prospects can handle the way you talk with them and its the place they go to opt-out of your campaigns.

If you set up the plugin, it’s going to add a Communication preferences web page to your WordPress pages. If you wish to customise the web page or use a distinct URL, you possibly can specify a distinct web page within the corresponding choice menu on the settings web page.

Word, that the web page might want to have the next shortcode:


The Communication signup web page is the place customers can join communications with their e mail addresses. There isn’t any default for this web page so that you’ll have to create it your self. Equally, to the preferences web page, you’ll want so as to add a shortcode for the web page to operate correctly:


Creating customized automated workflows

To create a brand new automated e mail sequence, go to AutomateWoo > Workflows and choose Add Workflow. Give the workflow a title after which select the Set off that may provoke the workflow.

Among the triggers you should use embody:

  • Buyer account created
  • New visitor captured
  • Buyer complete spend reaches
  • Cart deserted

Upon getting outlined the set off, you’ll want to decide on an motion. For our instance, we’ll choose Ship e mail because the motion. Past sending messages, the plugin may add tags to prospects, change order notes, and extra.

When you choose Ship e mail, a menu will open so that you can configure the messages. From there, you possibly can set the topic, heading, reply-to tackle, and template for the message. If you wish to begin with a clean format, select none for the Template. Additional down, is the place you’ll add the content material for the message.

AutomateWoo helps a myriad of merge tags and variables, reminiscent of {{ buyer.first_name }}, { kind: ‘featured’ }, and {{ buyer.total_spent }}. This makes it straightforward to personalize your messages.

You too can customise a few of these variables by deciding on them from the Variables menu within the workflow editor to raised match particular use circumstances. For instance, with the store.merchandise variable, you possibly can change the product grid association in addition to the merchandise to be displayed whether or not its featured gadgets, on sale gadgets, or a particular class.

With AutomateWoo, you can too set guidelines and circumstances to your workflows. This lets you fine-tune their focusing on much more. For instance, you possibly can set a rule for the emails to solely go to prospects which have positioned a number of orders.

After you may have completed with the e-mail content material and conditional guidelines, you’ll need to set the Timing for the workflow. You possibly can select to have it run instantly upon the set off being activated, have it delayed for a specified period of time, or scheduled for a sure day.

AutomateWoo additionally helps you to apply your personal monitoring hyperlinks to your messages. This manner you may get extra detailed insights into your marketing campaign efficiency. So as to add monitoring hyperlinks, examine the field for allow monitoring. It will open a brand new subject so that you can add your Google Analytics hyperlink monitoring particulars.

The plugin will then take these parameters and robotically add them to any hyperlinks in your emails. It will enable Google Analytics so as to add the small print to your Acquisition report within the analytics platform.

Preset e mail workflows

In case you don’t need to construct your e mail campaigns from scratch, There are dozens of preset workflows. These workflows cowl quite a lot of totally different targets, together with cross-selling associated merchandise, welcoming new prospects, and thanking patrons that depart you five-star critiques.

Beneath you possibly can see an instance of a loyalty marketing campaign that provides a coupon to your highest-paying prospects.

E-mail autoresponders

If you actually need to take your e mail automation to the following degree, the best choice is to make use of a devoted e mail advertising instrument. E-mail advertising software program lets you create detailed campaigns, with messages automated to exit after particular occasions or a sure period of time.

With the power to tag prospects, and filter recipients primarily based on order historical past and different variables, you possibly can create extremely segmented audiences to boost your message focusing on.

In our information to e mail automation for WooCommerce, we are going to have a look at find out how to use the favored platform Mailchimp to carry out varied e mail automation.


Mailchimp has tons of helpful options and the platform is straightforward to arrange and use. What’s extra, the software program integrates seamlessly along with your WooCommerce retailer. To arrange the connection, you simply have to activate the Mailchimp for WooCommerce extension and hyperlink your account to your retailer.

Through the setup course of, you’ll be requested to configure your sync settings. It is strongly recommended to allow the setting for sending all of your information again to your Mailchimp account. You additionally need to Observe carts for all prospects as this can let you create focused deserted cart restoration campaigns.

Find out how to arrange campaigns

When you end organising the combination, you possibly can start creating your e mail automation. There are two methods to do that in Mailchimp: utilizing the basic automation builder and the brand new buyer journey builder.

To create a brand new automation go to Automations > Buyer Journeys. If you wish to construct a Buyer Journey, you’ll see plenty of ready-made sequences together with these to welcome new contacts, e mail tagged prospects, and ship a number of reminders to cart abandoners.

You’ll even have the choice to create a Buyer Journey from scratch by clicking the Create Journey within the higher proper nook of the display screen.

In case you create a brand new Buyer Journey, you’ll start by selecting a place to begin. That is basically the set off that may provoke the e-mail workflow. There are a selection of triggers you possibly can select from together with new signal ups, misplaced carts, tags added, and order positioned.

After you choose a place to begin, you possibly can start designing the workflow by including the journey factors. These factors will be guidelines like a time delay, an motion like sending an e mail or tagging a buyer.

If you add an e mail to the automation sequence, you possibly can change the sender particulars and the design by selecting a template and modifying its particulars.

Utilizing the Traditional Automations builder 

To entry the Traditional Automations builder, return to the Buyer Journeys web page and discover the Try Traditional Automations hyperlink on the prime of the web page.

Upon clicking the hyperlink, you will note a immediate to pick out a pre-made template to make use of because the beginning grounds to your automation. These templates cowl a variety of classes together with ecommerce, subscriber exercise, or date-based sequences. Among the templates embody:

  • Welcome new subscribers once they first be a part of your checklist.
  • Observe up on purchases by asking for a assessment
  • Reward your greatest prospects with an unique provide
  • Retarget website guests to remind them about merchandise
  • Say ‘joyful birthday’ with a promo code on the subscriber’s birthday

If you wish to begin from scratch, there’s a hyperlink within the template menu so that you can create a customized automation.

After you’ve chosen a template or Customized begin, give the marketing campaign a reputation and choose Start. You’ll then click on Design E-mail to customise the element of your messages.

In lots of circumstances, the premade templates will function a superb start line, however you’ll need to add your personal steps to maximise the effectiveness of the marketing campaign. You should use the Traditional Automations builder so as to add varied circumstances or filter your viewers by section.

As soon as your automation campaigns are stay, you should use Mailchimp’s built-in analytics dashboard to watch their efficiency.

Closing ideas on e mail automation for WooCommerce

E-mail automation for WooCommerce takes the trouble out of sending transactional messages and it helps you market to your prospects way more effectively. Whether or not you arrange an deserted cart restoration sequence, or robotically attain out to outdated patrons which were away out of your website, there are a lot of methods to profit from automating your WooCommerce emails.


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