Arsenal, Adidas Content material Advert By Iris: The place we belong


To launch Arsenal’s 2021/22 third jersey, Iris created ‘The place we belong’, a 3.5 minute mockumentary. As a substitute of specializing in well-known gamers, the movie spotlights a 60-year-old character to launch the most recent shirt – Arsenal tremendous fan, Len. The mockumentary turns Len into a real membership legend, with gamers previous and current telling tales about him and the way his perception has influenced among the membership’s most historic moments. Directed by a diehard life-time Arsenal fan, the movie is plagued by insights and easter eggs that solely ‘true followers’, like Len, will decide up on. The marketing campaign faucets into the truth that, for followers, there may be nothing extra highly effective than perception. Trustworthy Arsenal followers have all the time had an elite mentality and believed that it doesn’t matter what occurs on the pitch, they’re among the finest golf equipment on the planet and they’ll get again to the place they belong – Len is the embodiment of that perception.


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