At the present time in search advertising historical past: February 20


Google stops supporting meta information key phrases tag

In 2018, we discovered that Google had quietly dropped help for the information meta key phrases tag.

Google didn’t announce this alteration, which had truly occurred months earlier.

It was Google Webmaster Traits Analyst John Mueller who confirmed this on Twitter:

“It appears like we dropped help for this across the time after we eliminated it from the assistance heart. Maintaining it on pages is okay, we simply don’t use it for Google Information anymore.”

Utilizing the information meta key phrases tag not helped Google perceive your information content material. Google ignored it the identical means they ignore the conventional meta key phrases tag.

Google launched the information meta key phrases tag particularly for publishers in 2012.

Additionally on this present day

Google: Spam lower than 1% of Maps content material

2020: Spam represented lower than 1% of the 20 million each day contributions Google obtained on Maps.

Google provides new picture license metadata for licensable picture label

2020: Google was beta testing a brand new means for websites to show licensing details about content material that seems in Google Pictures.

Advertisers can now view Google cell velocity scores for extra touchdown pages

2019: Google Adverts tweaked its cell velocity rating algorithm to scale back the variety of advert clicks wanted to generate a end result.

Bing to require LegitScript certification for dependancy restoration advertisers

2019: Drug and alcohol dependancy restoration facilities must be licensed earlier than working an advert marketing campaign and will not use lead mills.

Yelp exams offline attribution utilizing visitor WiFi and e mail matching

2018: The corporate stated that each $1 spent on Yelp adverts resulted in a $110 offline return, primarily based on combination transaction information.

Google says no algorithm modifications in new deal to demote pirated content material in UK search outcomes

2017: Google and Microsoft Bing agreed to scale back pirated content material from their search ends in an settlement named the Voluntary Code of Observe.

New ‘Name-Solely’ Advert Sorts Arrives In Google AdWords To Make Cellular Simpler

2015: Advert kind would give mobile-centric entrepreneurs the power to arrange cellphone name conversion solely campaigns.

Yahoo Desires To Syndicate Search To 600,000 Cellular Apps

2015: Yahoo had an bold plan to increase the attain of its search, show and video adverts by a new Cellular Developer Suite.

Search In Pics: Google Glass Ebook, Android Cellular & Pebble Seaside Field Seats

2015: The newest pictures exhibiting what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.

Bing Webmaster Pointers Up to date To Embody Demotions For Key phrase Stuffing

2014: The warning stated Bing could demote or delist a website that makes use of key phrase stuffing. 

Yahoo Provides $10 Million To Assist Develop Subsequent-Gen Siri And Higher “Contextual Search”

2014: Yahoo gave $10 million to Carnegie Mellon College to help “InMind,” a undertaking that sought to develop a subsequent era clever assistant and enhanced personalization capabilities.

Yandex Experiences Income Up 37% In This autumn, Advert Community Income Practically Doubles

2014: The corporate stated it had greater than 270,000 advertisers, a 30% achieve year-over-year and up 10% from Q3 2013.

No, Google Hasn’t Launched Unannounced Penguin Updates

2013: A latest Google video may need instructed that Google was pushing Penguin Updates with out saying them, however Google stated this wasn’t the case.

Google Procuring Tops Amazon Product Adverts: 32.7% Extra Value Efficient

2013: Within the second half of 2012, Google Procuring despatched 120% extra visitors to retailers than Amazon Product Adverts.

Google Permits Blocking AdWords Outcomes With Block Website Characteristic

2012: It appearsed you could possibly block websites from exhibiting up within the paid search advert outcomes, whether or not signed into Google or not.

“Googler Killer”, Cuil, Patent Functions Acquired By Google

2012: Cuil, which launched in June 2008 and went defunct in September 2010, had their patent functions acquired by Google.

AdCenter Revamps Location Focusing on To Mimic AdWords

2012: Microsoft adCenter made modifications to its location focusing on performance that introduced it into line with the trade commonplace Google AdWords.

The Microhoo Bunch

2010: The not too long ago authorized Microsoft-Yahoo search deal, set to a TV theme music.

Google Suggests Methods To Forestall Hacking

2009: Utilizing Google website search might assist establish if a hacker had added frequent spam content material, or Google Alerts might be used to observe spammy phrases and phrases.

Google Modifications Show URL Coverage: One Area Per Advert Group

2009: Advertisers might solely have the identical area exhibiting in a particular advert group within the show URL discipline.

Google Maps: Transit Updates, Map Maker In 27 Languages

2009: The target of the product was to allow native customers/builders to construct out maps information and content material for locations on the earth the place there are not any industrial or different third-party databases that Google might simply implement.

Google AdSense Provides Font Choice

2009: Publishers might decide between Arial, Instances, and Verdana font varieties and they’d be current on all of their Latin-based character models.

Google Brings Again Video & Drops Procuring From High Navigation

2009: In November 2007, Google did the precise reverse.

Search In Photos: At Daytona, Vint Cerf At SMX & Yahoo Hack Day India

2009: The newest pictures exhibiting what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Lee Odden Interviews Google’s Adam Lasnik

2008: Subjects included duplicate content material points, and if there are penalties, and utilizing the nofollow to “sculpt PageRank.” 

Microsoft & Google Sued Over Paid Search Patent Infringement

2008: An organization named Paid Search Engine Instruments of Liberty Township stated Google’s AdWords and Microsoft’s adCenter merchandise infringe on their patent, “Paid search engine bid administration.”

Gates On Yahoo Acquisition: It’s The Engineers We Need

2008: It wasn’t the advertisers, the model, or the visitors a lot because the engineers that Microsoft wished within the Yahoo acquisition.

Yahoo Search Index Now Supported By Open-Supply Hadoop Structure

2008: The advantages, amongst others, had been price financial savings and scalability.

Van Natta To Depart Fb, Yahoo Provides Enhanced Severance To Retain Workers

2008: The explanation given for the packages was worker retention in a local weather of uncertainty, which had accelerated the departures of quite a lot of excessive profile Yahoo staff.

Newspond Lauches Information Aggregation Website That Makes use of A “Tireless Digital Mind”

2008: Newspond was a information aggregation website that boasted “No editors. No voting. Simply an AI information engine.”

SES London 2008 Day Two Recap

Cellular Search Nonetheless A Shut Race

2007: Google had about 4.75 million U.S. subscribers within the fourth quarter of 2006, roughly 1.1 million greater than Yahoo.

New Stats On Google’s Merchandise Present Video & Weblog Growing Whereas Froogle & Listing Reducing

2007: “Tremendous performers”: Google Video, Google Weblog Search, Google Scholar and Google Desktop.

Itemizing Of Lists Of Google Merchandise

2007: An inventory of lists of Google merchandise.

Let Google Drive Your Automotive For You

2007: Web page “proposed giving computer systems management over vehicles” in order that there will probably be fewer accidents.

Google Teaches Programming Class At College Of Washington

2007: This course would “train college students to make use of 40 computer systems to unravel issues akin to what number of instances the phrase ‘delicate’ appeared on the Web and which ‘delicate’ was most related to Web customers.”

Viacom To Signal With Joost Over Google’s YouTube

2007: Joost was like YouTube however they specialised in industrial video. 

Textual content Messaging: The place The Quantity And The {Dollars} Are At the moment

2007: Cellular promoting as a mass medium would take off, however the query was: when and in exactly what kind?

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 19 | Search Advertising Historical past | February 21 >


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