Sheryl Sandberg named Fb Chief Working Officer
In 2008, Fb introduced Sheryl Sandberg as its new Chief Working Officer.
On the time, Sandberg was Google’s vp of worldwide on-line gross sales and operations, accountable for on-line gross sales of its promoting and publishing merchandise. Sandberg joined Google in 2001.
Sandberg would be part of Fb on March 24, 2008 and be accountable for serving to the corporate scale its operations and develop its presence globally.
Why the change?
“For me that’s a part of the joy,” Sandberg stated. “I’ve liked being a part of the method of serving to to construct Google. The chance to assist one other younger firm to develop into a worldwide chief is the chance of a lifetime.”
Sandberg would stay COO of Fb, later Meta, for 14 years. She introduced her departure in June 2022 and formally transitioned out of her COO position by August.
Learn all about it in Fb’s New Chief Working Officer, Ex-Google VP, Sandberg.
Additionally on today
2022: Google stated “the Dwelling web page surfaces data that’s related to you based mostly in your habits in Analytics.”
2022: The platforms already had suspended advertisements from Russian state media. Because the battle in Ukraine intensified, they had been stopping all advertisements from serving to Russia-based customers.
2022: Advert Creator and its built-in photograph editor may assist advertisers that didn’t have entry to a design crew save time.
2021: You would now see gadget and platform breakdown in your Google My Enterprise efficiency studies.
2021: The updates may assist advertisers preserve tabs on the metrics which are essential to them and notify them of great efficiency modifications.
2021: Microsoft Bing up to date recipe outcomes, similar-looking objects, expandable carousels, infographic panels and native solutions design.
2020: Half of these responding to a survey stated that they had been working within the business for greater than a decade and 11% had been working in native search engine optimisation for 20 years or extra.
2020: Marvin additionally mentioned her profession, PPC versus search engine optimisation, pure language in search and a few controversial matters in Google Adverts.
2019: Google allowed as much as 10 distinctive affords within the native itemizing carousel.
2019: The production-ready v1 of the Google Adverts API was out there and prepared to be used.
2019: Google’s SVP of International Affairs Kent Walker urged modifications in language forward of ratification.
2016: Google would guarantee these inside a rustic the place a RTBF request was granted couldn’t discover censored content material, no matter what Google version they used.
2016: Experimental characteristic allowed native companies to advertise particular content material, which may very well be shared straight from the “card carousel.”
2016: Looking for [animal noises] would deliver up a carousel of animals with a speaker icon subsequent to every one to hearken to the sounds/noises that particular animal makes.
2016: An area enterprise was noticed utilizing the equal of Candidate Playing cards so as to add content material straight into Google’s search outcomes.
2016: The most recent pictures exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve and extra.
2015: Google stated the change was meant to assist native searchers, however did the Proper To Be Forgotten play a job?
2015: Google examined how searchers would react to not seeing a snippet description within the search outcomes.
2015: This was the primary time Google had launched a local app for monitoring and managing AdWords campaigns.
2015: YP constructed ypSearch Market, a paid-search, bidded market that tapped into the corporate’s 80 million month-to-month customers.
2014: The characteristic let searchers save URLs and searches to their private Bing/Microsoft account, to be able to construct an index of their very own saved searches.
2014: Cortana was supposed to assist customers uncover and seek for data in addition to offering Google Now like personalization and “predictive search” capabilities.
2013: Microsoft’s “Scroogled” advert marketing campaign, which attacked Google over paid inclusion in buying and Gmail over privateness, was coming to an finish.
2011: This auto-completion was taking place on long-tail phrases the place Google Counsel had stopped giving recommendations.
2011: Income-per-click was exhibiting a modest enchancment.
2011: Google was exhibiting a consumer’s newest tweet because the snippet. It was even maintaining hyperlinks from the tweet energetic within the snippet.
2011: The corporate introduced an area advertising marketing campaign geared toward upping utilization of Google Locations and Hotpot. Google gave away 10,000 free Las Vegas Monorail tickets.
2011: Options included the flexibility to run studies throughout shoppers, higher filtering, improved geo-targeting, and the flexibility to deploy and measure “experiments,” or A/B cut up testing.
2011: Google and Microsoft joined forces to battle a standard foe: a small firm in Texas that held a probably sweeping mapping patent.
2011: The 2 journey search engines like google introduced a proper partnership to offer searchers with extra complete outcomes.
2011: The Reside Hyperlink Roll was a widget that displayed a web site’s most up-to-date inbound hyperlinks “as they occur in realtime.”
2011: Clicker raised roughly $19 million from buyers.
2011: The idea of “native” as a significant technique to section audiences was regularly changing into out of date.
2010: Google was asking for consumer suggestions and concepts for its Google Buzz product, and had arrange an concepts discussion board utilizing Google Moderator.
2010: How small modifications snowballed into a wholly new that means. Associated: Does SEM = search engine optimisation + CPC Nonetheless Add Up?
2010: 73% had by no means heard of real-time outcomes earlier than taking part this examine.
2009: Expandable advertisements are these annoying banners/graphics that develop and canopy up the precise web page content material.
Google Spending Tens of millions On Newspaper Adverts To Notify Authors And Publishers Of E book Lawsuit Settlement
2009: Google deliberate to spend as much as $8 million on newspaper and print journal promoting to alert copyright holders concerning the settlement.
2009: Two new instruments would assist customers share their medical data with trusted buddies, relations, or medical suppliers.
2009: Google added an Earthquake OneBox outcome for a search on [earthquake].
2009: Presents.com entered an already crowded house of coupons/offers websites.
2008: Google’s “Search Inside A Website” search field characteristic.
2008: Google ranked at quantity 4 whereas Microsoft ranked at 16. Yahoo didn’t make the checklist.
2008: Yahoo introduced a brand new cell utility referred to as “onePlace” that gave the impression to be a chic, extremely customizable cell bookmarking system and RSS reader.
2008: Ask.com was being refocused to construct out an engine that answered questions tailor-made to ladies looking out on well being and leisure.
2008: Some cloaking historical past plus an trustworthy plea to get previous this silly, silly challenge.
From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.