T-Cell has been aggressive in its advertising campaigns for a few years, ever since John Legere turned CEO. Many instances, T-Cell made daring claims towards its rivals that will persuade clients to modify to magenta. Nicely, AT&T has an issue with T-Cell’a contemporary advert marketing campaign.
Final week, T-Cell launched a brand new marketing campaign the place it claimed that Verizon and AT&T solely provided senior reductions in a single state: Florida.
AT&T publicizes has filed a criticism towards T-Cell, accusing it of false promoting. The lawsuit was filed with the Japanese District of Texas and AT&T is asking for a jury trial in search of “preliminary and everlasting injunctive reduction prohibiting T-Cell’s ongoing false and deceptive promoting.”
As a part of the marketing campaign, T-Cell even launched an internet site: BannedSeniors.com the place T-Cell helps Verizon and AT&T clients get a digital Florida tackle to qualify them for senior reductions with their non-T-Cell carriers and even goes so far as enlisting assist from an actual property agent to assist clients transfer to Florida.
T-Cell’s marketing campaign was meant to function its Magenta 55+ plan whereas declaring that the opposite carriers supposedly had extraordinarily restricted senior reductions for its clients.
AT&T says that “false and deceptive descriptions and representations of reality have deceived, and are more likely to deceive clients into, amongst different issues, buying providers from T-Cell as a substitute of AT&T, unfairly and unlawfully shifting earnings and revenue from AT&T and T-Cell.” The corporate added that the falsities of T-Cell’s marketing campaign “have broken AT&T’s goodwill and popularity and are more likely to impression AT&T’s gross sales.”
