BNP Paribas Movie Advert By Publicis: A single contact

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This improbable know-how is not reserved for the heroes of spy movies like James Bond and is now accessible to everybody.

That is the core artistic concept behind this marketing campaign, developed by Publicis Conseil for BNP Paribas to launch the primary biometric financial institution card in France.

Because the summer time of 2021, BNP Paribas has been the primary financial institution in France to supply this technological innovation to its shoppers, which permits cardholders to pay for all purchases even above 50€, in a contactless and safe manner, with a single contact of a fingerprint.

The marketing campaign, borrowing all of the codes of spy films, reveals the hero strolling with ease in a hyper-secure facility, earlier than being transported into actual life, the place he finishes a contactless cost of greater than 50€, in entrance of a shocked cashier.

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