Bomb Pop Celebrates July 4 With AR Snapchat Lens


To have fun Nationwide Bomb Pop Day on June 29, in addition to the July 4 vacation, frozen deal with maker Bomb Pop partnered with enterprise company Gale and actor Gavin Casalegno to launch a merchandise assortment and augmented actuality Snapchat lens impressed by Bomb Pop’s pink, white and blue ice pop.

The Summer time of Bomb Pop assortment encompasses a T-shirt, seaside towel, cooler, seaside ball and disposable digital camera designed by Casalegno and artist Andrey Azizov. One new merchandise from the gathering shall be accessible every day from June 29 by means of July 4.

For this promotion, individuals can scan a real-world Bomb Pop ice pop with an AR Snapchat lens to just about attempt on and buy gadgets from The Summer time of Bomb Pop assortment.

“Bomb Pop is already a signature staple of summer season and we’re thrilled to be teaming up with Gavin to additional carry Bomb Pop to life,” mentioned Alnese Thomas, senior model supervisor at Bomb Pop. “Bomb Pop’s summer season swag gadgets are designed to seize the sensation of summer season: the thrill and potential that each one ages really feel.”

To kick off its promotion, Bomb Pop hosted a pop-up store at Pier 45 in New York on June 29 the place guests obtained a free Bomb Pop and had the prospect to fulfill Casalegno in individual.

“The Bomb Pop x Gavin Casalegno collab celebrates the enduring pink, white and blue bomb pop with an iconic summer season second—the 4th of July,” mentioned Lindsey Model, inventive director at Gale. “We wished the collaboration with Gavin to be a real partnership. We labored with him and artist Andrey Azizov to develop 5 summer season gadgets that had been true to Gavin’s pursuits.”


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